---
type: "Blog Category"
title: "Roicool Blog | Analytics and Data"
description: "Base your digital strategies on data. Take your business to the next level with measurement, analytics, and performance-driven insights."
url: "https://www.roicool.com/en/blog/category/analytics"
lang: "en"
dateModified: "2026-10-20"
resource: "https://www.roicool.com/en/blog/category/analytics"
alternates:
  tr: "https://www.roicool.com/blog/kategori/veri-ve-olcumleme.md"
generated: { by: "process:roicool-cms", at: "2026-10-20T15:58:33.503Z" }
related:
  - { title: "Mahmud Filoğlu, Managing Partner", resource: "https://www.roicool.com/en/team/mahmud-filoglu.md" }
  - { title: "See the service", resource: "https://www.roicool.com/en/services/analytics-consulting.md" }
  - { title: "What is GA4? How Google Analytics 4 works, and how to set it up", resource: "https://www.roicool.com/en/blog/what-is-ga4.md" }
  - { title: "What is Consent Mode v2? Cookie consent and Google measurement", resource: "https://www.roicool.com/en/blog/what-is-consent-mode-v2.md" }
  - { title: "What is Looker Studio? A guide to the tool now called Data Studio", resource: "https://www.roicool.com/en/blog/what-is-looker-studio.md" }
  - { title: "GA4 BigQuery export guide: setup, costs and first queries", resource: "https://www.roicool.com/en/blog/ga4-bigquery-export-guide.md" }
  - { title: "What Is Google Tag Manager? From the Container Snippet to Server-Side Tagging", resource: "https://www.roicool.com/en/blog/what-is-google-tag-manager.md" }
  - { title: "How to Define and Track KPIs: A Step-by-Step Guide", resource: "https://www.roicool.com/en/blog/what-is-a-kpi.md" }
  - { title: "BigQuery export", resource: "https://www.roicool.com/en/glossary/bigquery-export.md" }
  - { title: "CAPI", resource: "https://www.roicool.com/en/glossary/capi.md" }
  - { title: "CDP", resource: "https://www.roicool.com/en/glossary/cdp.md" }
  - { title: "Consent Mode", resource: "https://www.roicool.com/en/glossary/consent-mode.md" }
  - { title: "a Cookie", resource: "https://www.roicool.com/en/glossary/cookies.md" }
  - { title: "GDPR", resource: "https://www.roicool.com/en/glossary/gdpr.md" }
  - { title: "Google Analytics", resource: "https://www.roicool.com/en/glossary/google-analytics.md" }
  - { title: "GTM engineering", resource: "https://www.roicool.com/en/glossary/gtm-engineering.md" }
---

# Analytics and Data

Make more informed decisions with marketing analytics and data-driven strategies. The latest content on Google Analytics, data visualization, and KPI tracking.

## Category editor

- [Mahmud Filoğlu, Managing Partner](https://www.roicool.com/en/team/mahmud-filoglu)

## Help with this topic

### Data and measurement

GA4, Google Tag Manager, server-side tagging, Consent Mode, a data warehouse and reporting: ad and sales decisions on data you can trust.

[See the service](https://www.roicool.com/en/services/analytics-consulting)

## All posts (6 posts)

### What is GA4? How Google Analytics 4 works, and how to set it up

2026-10-20 · Mahmud Filoğlu · The event-based data model, key events and reports: what you need to know to set up GA4 correctly.

[What is GA4? How Google Analytics 4 works, and how to set it up](https://www.roicool.com/en/blog/what-is-ga4)

### What is Consent Mode v2? Cookie consent and Google measurement

2026-10-20 · Semih Bayındır · The four consent parameters, Basic vs. Advanced mode, and the right setup order alongside KVKK and GDPR.

[What is Consent Mode v2? Cookie consent and Google measurement](https://www.roicool.com/en/blog/what-is-consent-mode-v2)

### What is Looker Studio? A guide to the tool now called Data Studio

2026-10-16 · Mahmud Filoğlu · Google's free reporting tool Looker Studio has been called Data Studio again since April 2026. What it does, which data it connects to, what the Pro edition adds, and where it struggles with marketing dashboards.

[What is Looker Studio? A guide to the tool now called Data Studio](https://www.roicool.com/en/blog/what-is-looker-studio)

### GA4 BigQuery export guide: setup, costs and first queries

2026-10-16 · Mahmud Filoğlu · How to send GA4's raw event data to BigQuery: setup steps, limits for standard properties, the sandbox and prices as of October 2026, the table schema, first SQL queries, joining CRM data, and a note on Türkiye's data protection law.

[GA4 BigQuery export guide: setup, costs and first queries](https://www.roicool.com/en/blog/ga4-bigquery-export-guide)

### What Is Google Tag Manager? From the Container Snippet to Server-Side Tagging

2026-10-03 · Semih Bayındır · Google Tag Manager edits tracking tags without touching site code.

[What Is Google Tag Manager? From the Container Snippet to Server-Side Tagging](https://www.roicool.com/en/blog/what-is-google-tag-manager)

### How to Define and Track KPIs: A Step-by-Step Guide

2026-08-12 · Mahmud Filoğlu · Learn how to define, track, and use KPIs to measure your business's success and drive strategic growth.

[How to Define and Track KPIs: A Step-by-Step Guide](https://www.roicool.com/en/blog/what-is-a-kpi)

## The key terms of this topic.

- [BigQuery export](https://www.roicool.com/en/glossary/bigquery-export)
- [CAPI](https://www.roicool.com/en/glossary/capi)
- [CDP](https://www.roicool.com/en/glossary/cdp)
- [Consent Mode](https://www.roicool.com/en/glossary/consent-mode)
- [a Cookie](https://www.roicool.com/en/glossary/cookies)
- [GDPR](https://www.roicool.com/en/glossary/gdpr)
- [Google Analytics](https://www.roicool.com/en/glossary/google-analytics)
- [GTM engineering](https://www.roicool.com/en/glossary/gtm-engineering)

Breadcrumb: [Home](https://www.roicool.com/en) › [Blog](https://www.roicool.com/en/blog) › Analytics and Data

Source: https://www.roicool.com/en/blog/category/analytics · Last updated: 2026-10-20