---
type: "Blog Category"
title: "Roicool Blog | Artificial Intelligence"
description: "The latest developments in AI, business impact and strategic insights. Keep a close eye on technology"
url: "https://www.roicool.com/en/blog/category/geo"
lang: "en"
dateModified: "2026-10-20"
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  - { title: "Zehra Adaş, Managing Partner", resource: "https://www.roicool.com/en/team/zehra-adas.md" }
  - { title: "See the service", resource: "https://www.roicool.com/en/services/geo-agency.md" }
  - { title: "What is OKF (Open Knowledge Format)? Structure, implementation and what it means for GEO", resource: "https://www.roicool.com/en/blog/what-is-okf.md" }
  - { title: "What is Google AI Mode? How it differs from AI Overviews and what it means for brands", resource: "https://www.roicool.com/en/blog/what-is-google-ai-mode.md" }
  - { title: "How does ChatGPT choose brands? The sources behind its recommendations", resource: "https://www.roicool.com/en/blog/how-chatgpt-chooses-brands.md" }
  - { title: "GEO checklist: 20 steps to become a source in AI answers", resource: "https://www.roicool.com/en/blog/geo-checklist.md" }
  - { title: "How to measure AI visibility: tracking your brand in AI answers", resource: "https://www.roicool.com/en/blog/how-to-measure-ai-visibility.md" }
  - { title: "Artificial Intelligence and Advertising: A New Era in Digital Marketing", resource: "https://www.roicool.com/en/blog/artificial-intelligence-and-advertising.md" }
  - { title: "The Evolution of Artificial Intelligence and the Place of CHATGPT-5", resource: "https://www.roicool.com/en/blog/chatgpt-5.md" }
  - { title: "Brand identity", resource: "https://www.roicool.com/en/glossary/brand-id.md" }
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---

# Artificial Intelligence

Explore the impact of AI technologies on business, digital marketing and everyday life. Trends, practices and strategic insights are in this category.

## Category editor

- [Zehra Adaş, Managing Partner](https://www.roicool.com/en/team/zehra-adas)

## Help with this topic

### GEO agency

We measure how AI mentions your brand, how it defines you, and where you stand compared to your competitors, establishing your brand as a trusted reference in these AI-generated answers.

[See the service](https://www.roicool.com/en/services/geo-agency)

## All posts (7 posts)

### What is OKF (Open Knowledge Format)? Structure, implementation and what it means for GEO

2026-10-20 · Mahmud Filoğlu · A complete, source-backed guide to Google Cloud's open knowledge format: the bundle structure, roicool.com's real output, step-by-step implementation, validation, and how it differs from llms.txt and schema.org.

[What is OKF (Open Knowledge Format)? Structure, implementation and what it means for GEO](https://www.roicool.com/en/blog/what-is-okf)

### What is Google AI Mode? How it differs from AI Overviews and what it means for brands

2026-10-20 · Aleksandra Kharitonova · How Google's conversational search experience works, which pages it cites, and what to change on your site.

[What is Google AI Mode? How it differs from AI Overviews and what it means for brands](https://www.roicool.com/en/blog/what-is-google-ai-mode)

### How does ChatGPT choose brands? The sources behind its recommendations

2026-10-20 · Zehra Adaş · What does ChatGPT look at when it recommends a brand, and what can you do to make your brand one of those sources?

[How does ChatGPT choose brands? The sources behind its recommendations](https://www.roicool.com/en/blog/how-chatgpt-chooses-brands)

### GEO checklist: 20 steps to become a source in AI answers

2026-10-16 · Zehra Adaş · From crawler access to measurement: a 20-point checklist, built on the engines' own documentation, for getting cited by ChatGPT, Gemini, Claude, Perplexity and Google's AI features.

[GEO checklist: 20 steps to become a source in AI answers](https://www.roicool.com/en/blog/geo-checklist)

### How to measure AI visibility: tracking your brand in AI answers

2026-10-16 · Zehra Adaş · A repeatable method for measuring where your brand stands in ChatGPT, Gemini, Perplexity and Google AI Mode.

[How to measure AI visibility: tracking your brand in AI answers](https://www.roicool.com/en/blog/how-to-measure-ai-visibility)

### Artificial Intelligence and Advertising: A New Era in Digital Marketing

2026-08-12 · Aleksandra Kharitonova · Artificial intelligence in advertising is the use of algorithms and machine learning models to automate and optimize marketing processes at a scale humans cannot match.

[Artificial Intelligence and Advertising: A New Era in Digital Marketing](https://www.roicool.com/en/blog/artificial-intelligence-and-advertising)

### The Evolution of Artificial Intelligence and the Place of CHATGPT-5

2026-08-12 · Semih Bayındır · Ready for the next AI era?

[The Evolution of Artificial Intelligence and the Place of CHATGPT-5](https://www.roicool.com/en/blog/chatgpt-5)

## The key terms of this topic.

- [Brand identity](https://www.roicool.com/en/glossary/brand-id)
- [Original Content](https://www.roicool.com/en/glossary/unique-content)

Breadcrumb: [Home](https://www.roicool.com/en) › [Blog](https://www.roicool.com/en/blog) › Artificial Intelligence

Source: https://www.roicool.com/en/blog/category/geo · Last updated: 2026-10-20