---
type: "Blog Category"
title: "Lead generation guides | Roicool"
description: "Landing pages, form design, offers and channel choice for qualified B2B leads."
url: "https://www.roicool.com/en/blog/category/lead-generation"
lang: "en"
dateModified: "2026-10-20"
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  - { title: "See the service", resource: "https://www.roicool.com/en/services/lead-generation-agency.md" }
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  - { title: "What are DMARC, SPF and DKIM? Why your emails land in spam", resource: "https://www.roicool.com/en/blog/what-are-spf-dkim-dmarc.md" }
  - { title: "WhatsApp conversion tracking: measuring messages from ads", resource: "https://www.roicool.com/en/blog/whatsapp-conversion-tracking.md" }
  - { title: "What is Clay? How it works, pricing and when to use it", resource: "https://www.roicool.com/en/blog/what-is-clay.md" }
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  - { title: "DMARC", resource: "https://www.roicool.com/en/glossary/dmarc.md" }
  - { title: "Email deliverability", resource: "https://www.roicool.com/en/glossary/email-deliverability.md" }
  - { title: "GTM engineering", resource: "https://www.roicool.com/en/glossary/gtm-engineering.md" }
  - { title: "ICP", resource: "https://www.roicool.com/en/glossary/icp.md" }
  - { title: "Intent data", resource: "https://www.roicool.com/en/glossary/intent-data.md" }
---

# Lead generation

Guides on landing pages, form design, offers and channel choice for generating qualified leads, with B2B and service-business examples.

## Category editor

- [Mahmud Filoğlu, Managing Partner](https://www.roicool.com/en/team/mahmud-filoglu)

## Help with this topic

### Lead generation

We precisely filter your target audience and bring you prospects who are not just 'interested' but 'ready to buy'.

Check out our services

[See the service](https://www.roicool.com/en/services/lead-generation-agency)

## All posts (6 posts)

### What is Apollo.io? Setup and use for B2B prospecting

2026-10-20 · Mahmud Filoğlu · What Apollo's database, sequences and CRM integration do, and where the tool fits in an outbound process.

[What is Apollo.io? Setup and use for B2B prospecting](https://www.roicool.com/en/blog/what-is-apollo-io)

### What are DMARC, SPF and DKIM? Why your emails land in spam

2026-10-20 · Semih Bayındır · The three layers of email authentication, Gmail and Yahoo's sender rules, and a step-by-step setup.

[What are DMARC, SPF and DKIM? Why your emails land in spam](https://www.roicool.com/en/blog/what-are-spf-dkim-dmarc)

### WhatsApp conversion tracking: measuring messages from ads

2026-10-16 · Mahmud Filoğlu · How to tell which ad, campaign or page brought each WhatsApp message, how to tie it to your CRM, and the privacy rules around it.

[WhatsApp conversion tracking: measuring messages from ads](https://www.roicool.com/en/blog/whatsapp-conversion-tracking)

### What is Clay? How it works, pricing and when to use it

2026-10-16 · Mahmud Filoğlu · How Clay's multi-source enrichment and workflow platform works, what its plans cost, how it differs from Apollo and who it suits.

[What is Clay? How it works, pricing and when to use it](https://www.roicool.com/en/blog/what-is-clay)

### What is B2B lead generation? Process, channels and metrics

2026-10-16 · Mahmud Filoğlu · For teams that sell to businesses: what lead generation means, inbound and outbound channels, the process step by step, what to measure and the legal ground rules.

[What is B2B lead generation? Process, channels and metrics](https://www.roicool.com/en/blog/what-is-b2b-lead-generation)

### What is a Landing Page: The Key to Your Digital Success with Roicool

2026-08-01 · Selin Öztürk · A landing page is a web page built around a single purpose, designed for one specific marketing or advertising campaign.

[What is a Landing Page: The Key to Your Digital Success with Roicool](https://www.roicool.com/en/blog/what-is-landing-page)

## The key terms of this topic.

- [a Landing Page](https://www.roicool.com/en/glossary/landing-page)
- [B2B marketing](https://www.roicool.com/en/glossary/b2b-marketing)
- [DKIM](https://www.roicool.com/en/glossary/dkim)
- [DMARC](https://www.roicool.com/en/glossary/dmarc)
- [Email deliverability](https://www.roicool.com/en/glossary/email-deliverability)
- [GTM engineering](https://www.roicool.com/en/glossary/gtm-engineering)
- [ICP](https://www.roicool.com/en/glossary/icp)
- [Intent data](https://www.roicool.com/en/glossary/intent-data)

Breadcrumb: [Home](https://www.roicool.com/en) › [Blog](https://www.roicool.com/en/blog) › Lead generation

Source: https://www.roicool.com/en/blog/category/lead-generation · Last updated: 2026-10-20