--- type: "Blog Category" title: "Performance marketing guides | Roicool" description: "Campaign structure, bidding, creative testing and budget management on Google Ads, Meta Ads and other paid channels." url: "https://www.roicool.com/en/blog/category/performans-pazarlama" lang: "en" dateModified: "2026-10-20" resource: "https://www.roicool.com/en/blog/category/performans-pazarlama" alternates: tr: "https://www.roicool.com/blog/kategori/performans-pazarlama.md" generated: { by: "process:roicool-cms", at: "2026-10-20T15:58:33.395Z" } related: - { title: "Furkan Coşkun, Performance Marketing Specialist", resource: "https://www.roicool.com/en/team/furkan-coskun.md" } - { title: "See the service", resource: "https://www.roicool.com/en/services/performance-marketing-agency.md" } - { title: "What is Meta Conversions API? Setting it up right alongside the Pixel", resource: "https://www.roicool.com/en/blog/what-is-meta-conversions-api.md" } - { title: "Google Ads Cost in Turkey 2026: Surcharge, VAT, Withholding", resource: "https://www.roicool.com/en/blog/google-ads-costs-in-turkey.md" } - { title: "YouTube Advertising Cost 2026: What You Actually Pay", resource: "https://www.roicool.com/en/blog/youtube-advertising-cost-and-setup.md" } - { title: "Instagram Advertising: A Comprehensive Guide for 2025", resource: "https://www.roicool.com/en/blog/instagram-advertising.md" } - { title: "What is Google Ads and Why It's Vital to Your Business", resource: "https://www.roicool.com/en/blog/what-is-google-ads.md" } - { title: "10 Common Google Ads Mistakes and How to Fix Them for Better Performance", resource: "https://www.roicool.com/en/blog/10-common-google-ads-mistakes.md" } - { title: "Advertising on Google: What It Costs and How to Set It Up in 2026", resource: "https://www.roicool.com/en/blog/advertising-on-google-cost-and-setup.md" } - { title: "A/B test", resource: "https://www.roicool.com/en/glossary/a-b-test.md" } - { title: "a Landing Page", resource: "https://www.roicool.com/en/glossary/landing-page.md" } - { title: "AdBlock", resource: "https://www.roicool.com/en/glossary/adblocker.md" } - { title: "an Advertorial", resource: "https://www.roicool.com/en/glossary/advertorial.md" } - { title: "the AIDA Model", resource: "https://www.roicool.com/en/glossary/aida.md" } - { title: "a Keyword and Why Does It Matter So Much", resource: "https://www.roicool.com/en/glossary/keyword.md" } - { title: "Bounce Rate", resource: "https://www.roicool.com/en/glossary/bounce-rate.md" } - { title: "CPA", resource: "https://www.roicool.com/en/glossary/cpa.md" } --- # Performance marketing Guides on campaign structure, bidding, creative testing and budget management for measurable growth on Google Ads, Meta Ads and other paid channels. ## Category editor - [Furkan Coşkun, Performance Marketing Specialist](https://www.roicool.com/en/team/furkan-coskun) ## Help with this topic ### Performance marketing With data-driven campaigns, we ensure that every penny of your ad spend reaches the right audience. We develop and manage performance-driven advertising strategies to help you achieve your sales, leads and brand awareness goals. [See the service](https://www.roicool.com/en/services/performance-marketing-agency) ## All posts (7 posts) ### What is Meta Conversions API? Setting it up right alongside the Pixel 2026-10-20 · Furkan Coşkun · How sending events to Meta from the server works, plus deduplication, match quality and the ways to set it up. [What is Meta Conversions API? Setting it up right alongside the Pixel](https://www.roicool.com/en/blog/what-is-meta-conversions-api) ### Google Ads Cost in Turkey 2026: Surcharge, VAT, Withholding 2026-09-13 · Mahmud Filoğlu · Google Ads cost in Turkey 2026: the 4.5% Regulatory Operating Cost, when Turkish VAT actually applies, the 15% withholding rule, and who owes what. [Google Ads Cost in Turkey 2026: Surcharge, VAT, Withholding](https://www.roicool.com/en/blog/google-ads-costs-in-turkey) ### YouTube Advertising Cost 2026: What You Actually Pay 2026-08-16 · Furkan Coşkun · What YouTube advertising costs in 2026: the six ad formats, when a view is actually billed, the jurisdiction surcharge on your invoice, and a 5-step setup. [YouTube Advertising Cost 2026: What You Actually Pay](https://www.roicool.com/en/blog/youtube-advertising-cost-and-setup) ### Instagram Advertising: A Comprehensive Guide for 2025 2026-08-12 · Furkan Coşkun · Instagram advertising is the paid promotion process run through Meta Ad Manager, built on a business account, defined audience targeting and a controlled budget. [Instagram Advertising: A Comprehensive Guide for 2025](https://www.roicool.com/en/blog/instagram-advertising) ### What is Google Ads and Why It's Vital to Your Business 2026-08-12 · Furkan Coşkun · Google Ads is Google's advertising platform that shows your products and services to users while they search Google, browse websites, or watch YouTube videos. [What is Google Ads and Why It's Vital to Your Business](https://www.roicool.com/en/blog/what-is-google-ads) ### 10 Common Google Ads Mistakes and How to Fix Them for Better Performance 2026-08-12 · Furkan Coşkun · Common Google Ads mistakes are frequent missteps in strategy, account structure, keyword match types and measurement that drain an advertiser's budget without producing results. [10 Common Google Ads Mistakes and How to Fix Them for Better Performance](https://www.roicool.com/en/blog/10-common-google-ads-mistakes) ### Advertising on Google: What It Costs and How to Set It Up in 2026 2026-08-01 · Mahmud Filoğlu · Google ad costs range from $0.09 to $3.34 per click by industry. [Advertising on Google: What It Costs and How to Set It Up in 2026](https://www.roicool.com/en/blog/advertising-on-google-cost-and-setup) ## The key terms of this topic. - [A/B test](https://www.roicool.com/en/glossary/a-b-test) - [a Landing Page](https://www.roicool.com/en/glossary/landing-page) - [AdBlock](https://www.roicool.com/en/glossary/adblocker) - [an Advertorial](https://www.roicool.com/en/glossary/advertorial) - [the AIDA Model](https://www.roicool.com/en/glossary/aida) - [a Keyword and Why Does It Matter So Much](https://www.roicool.com/en/glossary/keyword) - [Bounce Rate](https://www.roicool.com/en/glossary/bounce-rate) - [CPA](https://www.roicool.com/en/glossary/cpa) Breadcrumb: [Home](https://www.roicool.com/en) › [Blog](https://www.roicool.com/en/blog) › Performance marketing Source: https://www.roicool.com/en/blog/category/performans-pazarlama · Last updated: 2026-10-20