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  - { title: "See the service", resource: "https://www.roicool.com/en/services/performance-marketing-agency.md" }
  - { title: "WhatsApp lead tracking in health tourism: source, CRM stage and response time", resource: "https://www.roicool.com/en/blog/whatsapp-lead-tracking-health-tourism.md" }
  - { title: "Google Ads for medical tourism: rules, campaign structure and tracking", resource: "https://www.roicool.com/en/blog/google-ads-for-medical-tourism.md" }
  - { title: "Clinic websites and Turkey's advertising rules: what can you publish, page by page?", resource: "https://www.roicool.com/en/blog/clinic-website-advertising-rules-turkey.md" }
  - { title: "The international patient journey: what content each stage needs, in each language", resource: "https://www.roicool.com/en/blog/patient-journey-multilingual-content.md" }
  - { title: "Medical Tourism SEO in Turkey: 2026 Google and Legal Rules", resource: "https://www.roicool.com/en/blog/medical-tourism-seo-turkey.md" }
  - { title: "Health Advertising Regulation 2026: Expected Changes and Compliance Guide", resource: "https://www.roicool.com/en/blog/health-advertising-regulation-2026.md" }
  - { title: "A/B test", resource: "https://www.roicool.com/en/glossary/a-b-test.md" }
  - { title: "a Landing Page", resource: "https://www.roicool.com/en/glossary/landing-page.md" }
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  - { title: "an Advertorial", resource: "https://www.roicool.com/en/glossary/advertorial.md" }
  - { title: "the AIDA Model", resource: "https://www.roicool.com/en/glossary/aida.md" }
  - { title: "a Keyword and Why Does It Matter So Much", resource: "https://www.roicool.com/en/glossary/keyword.md" }
  - { title: "Bounce Rate", resource: "https://www.roicool.com/en/glossary/bounce-rate.md" }
  - { title: "CPA", resource: "https://www.roicool.com/en/glossary/cpa.md" }
---

# Healthcare marketing

Digital marketing for clinics, hospitals and health brands: compliant advertising, the patient journey, local SEO and building trust.

## Category editor

- [Murathan Bozkurt, Health Tourism Specialist](https://www.roicool.com/en/team/murathan-bozkurt)

## Help with this topic

### Performance marketing

With data-driven campaigns, we ensure that every penny of your ad spend reaches the right audience. We develop and manage performance-driven advertising strategies to help you achieve your sales, leads and brand awareness goals.

[See the service](https://www.roicool.com/en/services/performance-marketing-agency)

## All posts (6 posts)

### WhatsApp lead tracking in health tourism: source, CRM stage and response time

2026-10-16 · Murathan Bozkurt · Measuring which ad each prospective patient who messages the clinic on WhatsApp came from, which CRM stage they are at and how fast they got a reply, while keeping health data separate under KVKK's rules for special categories of data.

[WhatsApp lead tracking in health tourism: source, CRM stage and response time](https://www.roicool.com/en/blog/whatsapp-lead-tracking-health-tourism)

### Google Ads for medical tourism: rules, campaign structure and tracking

2026-10-16 · Murathan Bozkurt · Google Ads for a medical tourism clinic in Türkiye: what Turkish law allows, Google's healthcare policy, campaigns split by treatment and country, landing pages, and tracking that ties patient enquiries back to ads.

[Google Ads for medical tourism: rules, campaign structure and tracking](https://www.roicool.com/en/blog/google-ads-for-medical-tourism)

### Clinic websites and Turkey's advertising rules: what can you publish, page by page?

2026-10-16 · Murathan Bozkurt · A checklist that translates Turkey's health promotion regulation into the pages of a clinic website: the homepage, physician pages, treatment pages, before-and-after images, prices, patient reviews and foreign-language pages.

[Clinic websites and Turkey's advertising rules: what can you publish, page by page?](https://www.roicool.com/en/blog/clinic-website-advertising-rules-turkey)

### The international patient journey: what content each stage needs, in each language

2026-10-16 · Murathan Bozkurt · The five stages a medical traveller goes through, from first search to aftercare, the content each stage calls for, and how to localise it the way Google recommends.

[The international patient journey: what content each stage needs, in each language](https://www.roicool.com/en/blog/patient-journey-multilingual-content)

### Medical Tourism SEO in Turkey: 2026 Google and Legal Rules

2026-09-27 · Murathan Bozkurt · How search works for clinics in Turkey treating patients abroad: website duties under the 2025 health tourism and promotion regulations, hreflang and reviews.

[Medical Tourism SEO in Turkey: 2026 Google and Legal Rules](https://www.roicool.com/en/blog/medical-tourism-seo-turkey)

### Health Advertising Regulation 2026: Expected Changes and Compliance Guide

2026-08-12 · Murathan Bozkurt · What is banned under the 2026 health advertising regulation?

[Health Advertising Regulation 2026: Expected Changes and Compliance Guide](https://www.roicool.com/en/blog/health-advertising-regulation-2026)

## The key terms of this topic.

- [A/B test](https://www.roicool.com/en/glossary/a-b-test)
- [a Landing Page](https://www.roicool.com/en/glossary/landing-page)
- [AdBlock](https://www.roicool.com/en/glossary/adblocker)
- [an Advertorial](https://www.roicool.com/en/glossary/advertorial)
- [the AIDA Model](https://www.roicool.com/en/glossary/aida)
- [a Keyword and Why Does It Matter So Much](https://www.roicool.com/en/glossary/keyword)
- [Bounce Rate](https://www.roicool.com/en/glossary/bounce-rate)
- [CPA](https://www.roicool.com/en/glossary/cpa)

Breadcrumb: [Home](https://www.roicool.com/en) › [Blog](https://www.roicool.com/en/blog) › Healthcare marketing

Source: https://www.roicool.com/en/blog/category/saglik-pazarlamasi · Last updated: 2026-10-20