---
type: "E-book"
title: "AI visibility guide: how to measure and improve it | Roicool"
description: "How to measure and improve AI visibility: question set, logging template, source map, technical and content fixes and a 90-day plan, for B2B teams."
url: "https://www.roicool.com/en/ebook/ai-visibility-guide"
lang: "en"
dateModified: "2026-10-21"
author: "Zehra Adaş"
resource: "https://www.roicool.com/en/ebook/ai-visibility-guide"
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  tr: "https://www.roicool.com/ebook/yapay-zeka-gorunurlugu-rehberi.md"
generated: { by: "process:roicool-cms", at: "2026-10-21T19:25:52.788Z" }
related:
  - { title: "GEO agency", resource: "https://www.roicool.com/en/services/geo-agency.md" }
---

# AI visibility: a guide to measuring and improving it

Buyers now start their supplier research in ChatGPT, Gemini, Claude, Perplexity and Google's AI answers. This guide shows how to measure, with a repeatable method, whether your brand is mentioned in those answers, and how to close the gaps the measurement reveals, in order. Every claim about the engines rests on the providers' own documentation: a method, not a guarantee.

## Get the e-book

Leave your name and email; the download starts right away.

- [Get the e-book](https://www.roicool.com/en/ebook/ai-visibility-guide)

## Contents

1. **How AI answers choose their sources**
2. **Measurement: question set, engines, frequency**
3. **Your brand definition and source map**
4. **Content and technical fixes**
5. **Digital PR and third-party sources**
6. **A 90-day plan**
7. **Checklist**

## What’s inside

- **How the engines choose sources:** a per-engine table of sources and crawlers, drawn from Google, OpenAI, Anthropic, Perplexity and Microsoft documentation.
- **A measurement routine:** building the question set, which engines to track and how often, what to record, how to calculate the metrics, and a monthly report template.
- **Your brand definition and source map:** checking how AI describes you against one definition sentence, finding where wrong information comes from, and understanding why a competitor gets picked.
- **Fixes on your own site:** a technical check table, page-level content fixes, a B2B service page skeleton and the published Modaltrans case.
- **Digital PR:** types of third-party sources, a target source list, expert commentary and review platforms, local and Turkish-language sources.
- **A 90-day plan and checklist:** a week-by-week plan, who does what, and a checklist to tick off.

## Who it's for

- Marketing managers at B2B and service brands: consulting, software, logistics, healthcare, education, manufacturing and professional services.
- Teams with sales cycles of weeks or months whose buyers start their research with an AI assistant.
- Anyone who wants to manage AI visibility by measuring it rather than guessing.

## Help with this topic

- [GEO agency](https://www.roicool.com/en/services/geo-agency)

Breadcrumb: [Home](https://www.roicool.com/en) › [Resources](https://www.roicool.com/en/resources) › [E-books](https://www.roicool.com/en/e-books) › AI visibility: a guide to measuring and improving it

**Let’s apply the guide to your site.** We review where you stand together and prioritise the first steps. [Book a call](https://www.roicool.com/en/contact)

Source: https://www.roicool.com/en/ebook/ai-visibility-guide · Last updated: 2026-10-21