---
type: "Glossary Term"
title: "What is intent data? | Roicool"
description: "What is intent data? Signals showing a company is researching a topic: first-party vs. third-party intent data, its limits and how it is used in B2B."
url: "https://www.roicool.com/en/glossary/intent-data"
lang: "en"
dateModified: "2026-10-20"
resource: "https://www.roicool.com/en/glossary/intent-data"
alternates:
  tr: "https://www.roicool.com/sozluk/intent-data.md"
generated: { by: "process:roicool-cms", at: "2026-10-20T15:58:44.367Z" }
related:
  - { title: "ICP", resource: "https://www.roicool.com/en/glossary/icp.md" }
  - { title: "Data enrichment", resource: "https://www.roicool.com/en/glossary/data-enrichment.md" }
  - { title: "GTM engineering", resource: "https://www.roicool.com/en/glossary/gtm-engineering.md" }
  - { title: "GTM engineering and Clay", resource: "https://www.roicool.com/en/services/gtm-engineering.md" }
  - { title: "Glossary", resource: "https://www.roicool.com/en/glossary.md" }
---

# What is Intent data?

Intent data is behavioral signals showing that a company or person is researching a specific product or topic. First-party intent data comes from visits to your own site; third-party intent data comes from research behavior observed across providers' content networks. In B2B it is used to prioritize accounts.

## In short

In practice, intent data helps sales and marketing reach accounts while they are actively researching, rather than months before or after. Third-party intent is probabilistic and does not prove a buying decision on its own; it becomes useful when combined with first-party signals and fit against the ideal customer profile. Where personal data is processed, KVKK and GDPR obligations apply. A target account that visits your pricing page while also researching your category elsewhere, for example, can move up the sales team's list.

## Key points

- Intent data is behavioural signals showing that a company or person is researching a topic.
- First-party intent comes from your own channels; third-party intent comes from providers' networks.
- Third-party intent is probabilistic and does not show a buying decision on its own.
- It is most useful when read alongside first-party signals and ICP fit.
- Processing personal data requires a KVKK and GDPR assessment.

## Types

| Type | Source | Example |
| --- | --- | --- |
| First-party | Your own site, email, product | A target account visiting the pricing page |
| Third-party | Data providers' networks | Companies researching a topic heavily |

## What to watch

Third-party intent data is probabilistic; on its own it does not show a buying decision. It becomes meaningful when read together with first-party signals and ICP fit. Processing personal data must be assessed under KVKK (Turkey's personal data protection law) and the GDPR.

## Why it matters

It helps sales and marketing teams reach accounts that are actively researching, at the right time. Related service: [GTM engineering and Clay](https://www.roicool.com/en/services/gtm-engineering).

## Related terms

- [ICP](https://www.roicool.com/en/glossary/icp)
- [Data enrichment](https://www.roicool.com/en/glossary/data-enrichment)
- [GTM engineering](https://www.roicool.com/en/glossary/gtm-engineering)

## Related service

- [GTM engineering and Clay](https://www.roicool.com/en/services/gtm-engineering)

Breadcrumb: [Home](https://www.roicool.com/en) › [Glossary](https://www.roicool.com/en/glossary) › Intent data

Related pages:

- [Glossary](https://www.roicool.com/en/glossary)

Source: https://www.roicool.com/en/glossary/intent-data · Last updated: 2026-10-20