Backend

Backend refers to the server-side part of a website, application, or software that users do not see directly, but that manages all the behind-the-scenes logic, data processing, and communication with databases.

Bounce Rate

Bounce Rate is an important key performance indicator (KPI) in web analytics, showing the percentage of visitors to a page of your website who leave without taking any other action (e.g., clicking on a link, filling out a form, or visiting another page).

Breadcrumbs

A content map (Breadcrumbs) is a secondary navigation tool that helps users understand the hierarchy of a website and navigate through it.

Backlink

A backlink is a link from one website to another website. In the world of Search Engine Optimization (SEO), backlinks are one of the most important ranking factors used by search engines like Google.

B2B Marketing

B2B marketing (short for Business-to-Business Marketing) refers to all marketing strategies and tactics aimed at selling products or services from one business to another.

Blackhat SEO

Black Hat SEO refers to unethical or manipulative techniques that violate the guidelines of search engines that are used to improve a website's ranking in search engine results.

Brand ID

Brand identity refers to all visible and tangible elements of a brand that create a unique image in the minds of consumers. It is how a company presents itself to the public and how it differentiates itself from its competitors.