ROI

ROI (Return on Investment), or Return on Investment, is a key performance indicator (KPI) used to measure the profitability of an investment relative to its cost

RLSA

RLSA (Remarketing Lists for Search Ads) is a powerful feature within Google Ads. It allows advertisers to target people who have previously interacted with their website or app.

ROAS

ROAS (Return on Advertising Spend) is a key performance metric used to measure the effectiveness and profitability of advertising campaigns in digital marketing.

Robots.txt

The Robots.txt file is a simple text file used by websites to guide search engine crawlers (crawlers) on which pages to crawl and index.