---
type: "Project"
title: "Royal Hair: a Meta Ads funnel with Google Ads | Roicool"
description: "For Royal Hair, we manage Google Ads and a Meta Ads funnel with full CAPI tracking, carrying its premium positioning into digital."
url: "https://www.roicool.com/en/projects/royal-hair"
lang: "en"
dateModified: "2026-10-21"
resource: "https://www.roicool.com/en/projects/royal-hair"
alternates:
  tr: "https://www.roicool.com/projeler/royal-hair.md"
generated: { by: "process:roicool-cms", at: "2026-10-21T19:25:56.675Z" }
related:
  - { title: "Royal Hair: how did we split a $60,000 budget between two different jobs?", resource: "https://www.roicool.com/en/case-studies/google-meta-multi-stage-funnel.md" }
  - { title: "How to generate patient flow from scratch in 2 months for medical tourism", resource: "https://www.roicool.com/en/case-studies/patient-flow-gain-in-2-months-in-health-tourism.md" }
  - { title: "İstanbul Care", resource: "https://www.roicool.com/en/projects/istanbul-care.md" }
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  - { title: "Serkan Hezar", resource: "https://www.roicool.com/en/projects/serkan-hezar.md" }
  - { title: "Albania Hair Clinic", resource: "https://www.roicool.com/en/projects/albania-hair-clinic.md" }
  - { title: "Google Ads Agency: Roicool", resource: "https://www.roicool.com/en/services/google-ads-agency.md" }
  - { title: "Meta ads agency", resource: "https://www.roicool.com/en/services/meta-ads-agency.md" }
  - { title: "Server-side tracking", resource: "https://www.roicool.com/en/services/server-side-tracking.md" }
  - { title: "Medical tourism marketing agency", resource: "https://www.roicool.com/en/industries/health-tourism-marketing-agency.md" }
---

# Royal Hair × Roicool. How did we split a $60,000 budget between two different jobs?

Royal Hair is İstanbul Care's premium sister brand. We run a Meta Ads funnel that turns cold traffic into warm leads, alongside Google Ads, with CAPI tracking every stage.

Client: Royal Hair · Duration: 2 months · Technologies: Google Ads, Meta CAPI, Looker Studio · Project: Google Ads Management, Meta Ads Management

Royal Hair carries the premium positioning of the İstanbul Care family, so we built the ad language to match. Google Ads captures direct demand, while a multi-stage Meta funnel warms up cold audiences and moves them toward a booking.

We balance the budget across both channels, and a full CAPI integration keeps conversion data clean at every stage of the funnel.

## What we did in this project

We built an ad setup that reflects Royal Hair's premium position: Google Ads captures direct demand, while a multi-stage Meta funnel converts cold traffic into bookings. We manage the budget across this structure, with CAPI keeping the whole process trackable.

1. **Google Ads Campaign Management**: We manage the ad budget with campaign structures tailored to target markets, increasing qualified patient inquiries .
2. **Meta Ads Management**: A multi-stage funnel that turns cold engagement into warm sales, lowering the cost of patient acquisition .
3. **Complete CAPI Setup**: With Conversion API integration, we capture conversion data without loss, making campaign optimization fully data-driven.
4. **Measurable Results**: We're achieving an average 14x ROI, an 8% conversion rate, and an $11 lead cost (which can vary seasonally).

## The tools and technologies we used

Google Ads, Meta CAPI, Looker Studio

## Client view

“After we started working with Roicool, we gained a digital marketing setup that reflects our premium positioning. The strategic management of our ad campaigns and transparent reporting let us follow the process with confidence.” (Royal Hair Team, Clinic Management)

## The case study behind this project.

- [Royal Hair: how did we split a $60,000 budget between two different jobs?](https://www.roicool.com/en/case-studies/google-meta-multi-stage-funnel)
- [How to generate patient flow from scratch in 2 months for medical tourism](https://www.roicool.com/en/case-studies/patient-flow-gain-in-2-months-in-health-tourism)

## More projects

- [İstanbul Care](https://www.roicool.com/en/projects/istanbul-care)
- [EsteMoon Clinic](https://www.roicool.com/en/projects/estemoon-clinic)
- [Serkan Hezar](https://www.roicool.com/en/projects/serkan-hezar)
- [Albania Hair Clinic](https://www.roicool.com/en/projects/albania-hair-clinic)
- [SDF](https://www.roicool.com/en/projects/sdf)
- [Küçükçekmece Hastanesi](https://www.roicool.com/en/projects/kucukcekmece-hastanesi)

## Services used in this project

- [Google Ads Agency: Roicool](https://www.roicool.com/en/services/google-ads-agency)
- [Meta ads agency](https://www.roicool.com/en/services/meta-ads-agency)
- [Server-side tracking](https://www.roicool.com/en/services/server-side-tracking)

## Industry

- [Medical tourism marketing agency](https://www.roicool.com/en/industries/health-tourism-marketing-agency)

Breadcrumb: [Home](https://www.roicool.com/en) › [Case studies](https://www.roicool.com/en/case-studies) › Royal Hair

**Let’s talk about a similar project. A 30-minute intro, a clear plan.** [Get a proposal](https://www.roicool.com/en/get-a-proposal) · [See the services](https://www.roicool.com/en/services)

Source: https://www.roicool.com/en/projects/royal-hair · Last updated: 2026-10-21