---
type: "Service"
title: "Apollo.io consulting"
description: "We set up Apollo.io around your ideal customer profile and design sequences that stay out of spam and work connected to your CRM."
url: "https://www.roicool.com/en/services/apollo-consulting"
lang: "en"
dateModified: "2026-10-20"
expert: "Mahmud Filoğlu"
resource: "https://www.roicool.com/en/services/apollo-consulting"
alternates:
  tr: "https://www.roicool.com/hizmetler/apollo-danismanligi.md"
generated: { by: "process:roicool-cms", at: "2026-10-20T15:55:19.827Z" }
related:
  - { title: "Serkan Hezar", resource: "https://www.roicool.com/en/projects/serkan-hezar.md" }
  - { title: "All projects", resource: "https://www.roicool.com/en/case-studies.md" }
  - { title: "Lead generation that turns into customers, not just clicks", resource: "https://www.roicool.com/en/services/lead-generation-agency.md" }
  - { title: "Email deliverability", resource: "https://www.roicool.com/en/services/email-deliverability.md" }
  - { title: "GTM engineering and Clay", resource: "https://www.roicool.com/en/services/gtm-engineering.md" }
  - { title: "Call tracking and WhatsApp integration", resource: "https://www.roicool.com/en/services/call-tracking-whatsapp.md" }
---

# Apollo.io consulting

Apollo.io consulting covers setting up Apollo.io, the B2B sales intelligence and engagement platform, around a company's ideal customer profile; designing its target lists, sending infrastructure and multichannel sequences; and integrating it with the CRM. Roicool builds outbound together with the infrastructure, the messaging and the measurement.

- You have an Apollo license, but campaigns get no replies.
- Your emails land in spam, or your bounce rate is high.
- Outbound and the CRM don't know about each other; people who reply get lost.
- Your sales team spends more time building lists than selling.

### ICP and lists

An ideal customer profile worked backward from customers you have won; filters, saved searches and list verification in Apollo.

### Infrastructure

Sending domain, mailboxes, SPF, DKIM and DMARC, warm-up and sending limits. More detail: [What are DMARC, SPF and DKIM](https://www.roicool.com/en/blog/what-are-spf-dkim-dmarc).

### Sequences and messaging

A value proposition per persona, short personalized emails, phone and LinkedIn steps.

### CRM integration

Field mapping, duplicate rules, assignment and activity logging.

### Reporting

Delivery, reply, positive reply, meeting and opportunity rates.

1. **ICP and messaging workshop**
2. **Infrastructure setup and warm-up**
3. **List and sequence setup**
4. **First campaigns and testing**
5. **Handover, or running it together**

- ICP and persona document
- Sending infrastructure and authentication records
- Sequence and message library
- CRM integration and report

## Work we did in this area

- [Serkan Hezar](https://www.roicool.com/en/projects/serkan-hezar)
- [All projects](https://www.roicool.com/en/case-studies)

## More services in Lead generation that turns into customers, not just clicks

- [Lead generation that turns into customers, not just clicks](https://www.roicool.com/en/services/lead-generation-agency)
- [Email deliverability](https://www.roicool.com/en/services/email-deliverability)
- [GTM engineering and Clay](https://www.roicool.com/en/services/gtm-engineering)
- [Call tracking and WhatsApp integration](https://www.roicool.com/en/services/call-tracking-whatsapp)

## FAQ

### What does Apollo consulting cover?

Your ideal customer profile and target lists, the sending domain and email infrastructure, sequence design and messaging, CRM integration, team training and reporting.

### Do you run the campaigns?

There are two models: we set everything up and hand it over to your team, or we run the campaigns together with you. Which one fits depends on your team's capacity.

### Is Apollo's data good enough for Türkiye?

Coverage varies by country, industry and company size. Before a campaign we test data quality on a small sample and fill in missing records from other sources.

### Is cold email legal?

It depends on who you send to, what you send and on what legal basis. In Türkiye, Law No. 6563 and the İYS (commercial message consent registry) rules apply, and GDPR applies to recipients in Europe; we set the campaign framework with your legal counsel.

### Can you connect Apollo to our CRM?

Yes. We set up sync with CRMs such as HubSpot, Salesforce and Pipedrive, including field mapping, duplicate rules and assignment.

Breadcrumb: [Home](https://www.roicool.com/en) › [Services](https://www.roicool.com/en/services) › [Lead generation that turns into customers, not just clicks](https://www.roicool.com/en/services/lead-generation-agency) › Apollo.io consulting

Source: https://www.roicool.com/en/services/apollo-consulting · Last updated: 2026-10-20