---
type: "Service"
title: "Google Ads audit"
description: "We show where your Google Ads budget goes, whether measurement works correctly and what to fix first."
url: "https://www.roicool.com/en/services/google-ads-audit"
lang: "en"
dateModified: "2026-10-20"
expert: "Furkan Coşkun"
resource: "https://www.roicool.com/en/services/google-ads-audit"
alternates:
  tr: "https://www.roicool.com/hizmetler/google-ads-hesap-denetimi.md"
generated: { by: "process:roicool-cms", at: "2026-10-20T15:55:19.827Z" }
related:
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  - { title: "İstanbul Care", resource: "https://www.roicool.com/en/projects/istanbul-care.md" }
  - { title: "Royal Hair", resource: "https://www.roicool.com/en/projects/royal-hair.md" }
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  - { title: "Google Ads Agency: Roicool", resource: "https://www.roicool.com/en/services/google-ads-agency.md" }
  - { title: "Meta ads agency", resource: "https://www.roicool.com/en/services/meta-ads-agency.md" }
  - { title: "LinkedIn ads agency", resource: "https://www.roicool.com/en/services/linkedin-ads-agency.md" }
  - { title: "YouTube ads agency", resource: "https://www.roicool.com/en/services/youtube-ads-agency.md" }
  - { title: "Conversion rate optimization (CRO)", resource: "https://www.roicool.com/en/services/conversion-rate-optimization.md" }
---

# Google Ads audit

A Google Ads audit is a fixed-scope review of an ad account's conversion tracking, campaign structure, bid strategies, search terms, ads and budget allocation, with findings reported in priority order. It is the entry product of Roicool's performance marketing service, and the report ends with an action list your own team can carry out.

- Google Ads spend is rising, but leads or sales are not keeping pace.
- Conversions in Google Ads don't match your CRM or order data.
- Different people have run the account over the years and the structure has become messy.
- You are thinking of changing agencies and want an independent view of where things stand.
- You moved to Performance Max and can't see where the budget goes.

### Measurement and conversion tracking

Conversion actions, the primary and secondary split, values, enhanced conversions, [offline conversion](https://www.roicool.com/en/blog/google-ads-offline-conversion-tracking) uploads, Consent Mode and the GA4 link.

### Account and campaign structure

How campaigns are split by goal, brand and non-brand separation, location and language settings, ad scheduling.

### Bidding and budget

Whether bid strategies fit the goals, budget-limited campaigns, learning periods.

### Keywords and search terms

Match types, negative lists, spend going to irrelevant search terms.

### Ads and assets

Responsive search ads, asset performance, extensions (assets) and message consistency.

### Performance Max

Asset groups, audience signals, brand exclusions, search term insights.

### Landing pages

Message match between ad and page, form and speed problems.

1. **Access:** Google Ads (read-only), and read access to GA4 and Google Tag Manager where possible.
2. **Review:** the account, measurement and landing pages.
3. **Report:** findings, their impact and the recommended action, in priority order.
4. **Handover call:** we go through the report together and answer your questions.

- Prioritized findings and action report
- Measurement checklist and recommended fixes
- Draft of a recommended campaign structure
- Handover call

## Work we did in this area

- [SESTEK](https://www.roicool.com/en/projects/sestek)
- [İstanbul Care](https://www.roicool.com/en/projects/istanbul-care)
- [Royal Hair](https://www.roicool.com/en/projects/royal-hair)
- [EsteMoon Clinic](https://www.roicool.com/en/projects/estemoon-clinic)
- [Serkan Hezar](https://www.roicool.com/en/projects/serkan-hezar)
- [Albania Hair Clinic](https://www.roicool.com/en/projects/albania-hair-clinic)
- [SDF](https://www.roicool.com/en/projects/sdf)
- [Küçükçekmece Hastanesi](https://www.roicool.com/en/projects/kucukcekmece-hastanesi)
- [Lin Clinic](https://www.roicool.com/en/projects/lin-clinic)
- [All projects](https://www.roicool.com/en/case-studies)

## More services in Performance marketing agency: increase your ad conversions

- [Performance marketing agency: increase your ad conversions](https://www.roicool.com/en/services/performance-marketing-agency)
- [Google Ads Agency: Roicool](https://www.roicool.com/en/services/google-ads-agency)
- [Meta ads agency](https://www.roicool.com/en/services/meta-ads-agency)
- [LinkedIn ads agency](https://www.roicool.com/en/services/linkedin-ads-agency)
- [YouTube ads agency](https://www.roicool.com/en/services/youtube-ads-agency)
- [Conversion rate optimization (CRO)](https://www.roicool.com/en/services/conversion-rate-optimization)

## FAQ

### What access do you need for the audit?

Read-only or standard access to your Google Ads account is enough. Where possible we also ask for read access to GA4 and Google Tag Manager, because many problems turn up on the measurement side. We make no changes to the account during the audit.

### How long does the audit take?

It depends on the size of the account, but we usually deliver the report within a few business days of getting access. After delivery we hold a call to go through the findings together.

### Do we have to hire you to manage the account after the audit?

No. The report is written in priority order so your own team or current agency can act on it. If you want to hand management over to us, the audit findings become the roadmap for the first month.

### What does the audit cover?

Conversion tracking and measurement, account and campaign structure, bid strategies, keywords and search terms, ad copy and assets, audiences, landing pages, Performance Max settings and budget allocation.

### How much does the audit cost?

The audit is an entry product with a fixed scope and a fixed fee. We share the current fee through the quote form or on a call.

Breadcrumb: [Home](https://www.roicool.com/en) › [Services](https://www.roicool.com/en/services) › [Performance marketing agency: increase your ad conversions](https://www.roicool.com/en/services/performance-marketing-agency) › Google Ads audit

Source: https://www.roicool.com/en/services/google-ads-audit · Last updated: 2026-10-20