--- type: "Service" title: "LinkedIn ads agency" description: "We build LinkedIn campaigns that reach the people who make the buying decision, at the right company and in the right role." url: "https://www.roicool.com/en/services/linkedin-ads-agency" lang: "en" dateModified: "2026-10-21" expert: "Furkan Coşkun" resource: "https://www.roicool.com/en/services/linkedin-ads-agency" alternates: tr: "https://www.roicool.com/hizmetler/linkedin-reklam-ajansi.md" generated: { by: "process:roicool-cms", at: "2026-10-21T19:11:05.617Z" } related: - { title: "SESTEK", resource: "https://www.roicool.com/en/projects/sestek.md" } - { title: "İstanbul Care", resource: "https://www.roicool.com/en/projects/istanbul-care.md" } - { title: "Royal Hair", resource: "https://www.roicool.com/en/projects/royal-hair.md" } - { title: "EsteMoon Clinic", resource: "https://www.roicool.com/en/projects/estemoon-clinic.md" } - { title: "Serkan Hezar", resource: "https://www.roicool.com/en/projects/serkan-hezar.md" } - { title: "Albania Hair Clinic", resource: "https://www.roicool.com/en/projects/albania-hair-clinic.md" } - { title: "All projects", resource: "https://www.roicool.com/en/case-studies.md" } - { title: "Performance marketing agency: increase your ad conversions", resource: "https://www.roicool.com/en/services/performance-marketing-agency.md" } - { title: "Google Ads Agency: Roicool", resource: "https://www.roicool.com/en/services/google-ads-agency.md" } - { title: "Meta ads agency", resource: "https://www.roicool.com/en/services/meta-ads-agency.md" } - { title: "YouTube ads agency", resource: "https://www.roicool.com/en/services/youtube-ads-agency.md" } - { title: "Google Ads audit", resource: "https://www.roicool.com/en/services/google-ads-audit.md" } - { title: "Conversion rate optimization (CRO)", resource: "https://www.roicool.com/en/services/conversion-rate-optimization.md" } --- # LinkedIn ads agency A LinkedIn ads agency is a team that uses LinkedIn's business-data targeting (job title, company, industry, seniority) to show ads to B2B decision-makers and measures the results with sales data. Roicool builds LinkedIn campaigns together with account-based marketing and CRM integration, and measures success by qualified opportunities, not clicks. - Your customers are a limited audience in specific industries and specific roles. - Your sales team has a target account list, but marketing can't reach it. - You ran LinkedIn ads, the cost per click was high and you couldn't tie the results to sales. - Leads from Lead Gen Forms are low quality. - In a long sales cycle, you want to reach the whole buying group. ### Target audience and account list We turn your ideal customer profile into company and person criteria: industry, headcount, country, department, seniority, job title. If the sales team has a target account list, we build account-based campaigns. ### Format and offer We choose the format by funnel stage: video and document ads for awareness, case studies and guides for consideration, demo and meeting offers for the decision stage. ### Lead Gen Form and landing page We test both flows and compare them on the qualified lead rate in the CRM, not on form count. We connect Lead Gen Forms directly to the CRM. ### Measurement LinkedIn Insight Tag and Conversions API setup; opportunities and sales in the CRM tied back to the campaign. ### Working with sales We share company-level engagement data with the sales team and decide together which accounts to prioritize. 1. **ICP and target list (week 1):** criteria, company list, personas and messages. 2. **Measurement (weeks 1–2):** Insight Tag, Conversions API, CRM connection. 3. **Campaign setup (week 2):** campaigns and content by funnel stage. 4. **Test period (weeks 3–8):** format, offer and form tests. 5. **Monthly cycle:** account-level report, joint review with sales. - ICP and target audience document - Campaign and content plan - Measurement and CRM integration - Monthly report: qualified leads, opportunities, engaged target accounts ## Work we did in this area - [SESTEK](https://www.roicool.com/en/projects/sestek) - [İstanbul Care](https://www.roicool.com/en/projects/istanbul-care) - [Royal Hair](https://www.roicool.com/en/projects/royal-hair) - [EsteMoon Clinic](https://www.roicool.com/en/projects/estemoon-clinic) - [Serkan Hezar](https://www.roicool.com/en/projects/serkan-hezar) - [Albania Hair Clinic](https://www.roicool.com/en/projects/albania-hair-clinic) - [SDF](https://www.roicool.com/en/projects/sdf) - [Küçükçekmece Hastanesi](https://www.roicool.com/en/projects/kucukcekmece-hastanesi) - [Lin Clinic](https://www.roicool.com/en/projects/lin-clinic) - [All projects](https://www.roicool.com/en/case-studies) ## More services in Performance marketing agency: increase your ad conversions - [Performance marketing agency: increase your ad conversions](https://www.roicool.com/en/services/performance-marketing-agency) - [Google Ads Agency: Roicool](https://www.roicool.com/en/services/google-ads-agency) - [Meta ads agency](https://www.roicool.com/en/services/meta-ads-agency) - [YouTube ads agency](https://www.roicool.com/en/services/youtube-ads-agency) - [Google Ads audit](https://www.roicool.com/en/services/google-ads-audit) - [Conversion rate optimization (CRO)](https://www.roicool.com/en/services/conversion-rate-optimization) ## FAQ ### Why are LinkedIn ads expensive? LinkedIn lets you target people by business data such as job title, company, industry and seniority, and that precision shows up in the cost per click. What matters is not the cost per click but the cost per qualified opportunity; in a well-built B2B campaign that number usually looks different. ### Which ad formats does LinkedIn offer? The main formats: single image and video sponsored content, carousel, document ads, message and conversation ads, text ads, dynamic ads and event ads. Lead Gen Forms can be used with most of these formats. ### Lead Gen Form or landing page? A Lead Gen Form gets a higher completion rate because details fill in from the profile, but lead quality can drop. A landing page gives more context and filtering. We usually test both and compare them on the qualified lead rate in the CRM. ### How does account-based marketing (ABM) work on LinkedIn? You upload a target company list to LinkedIn, and campaigns are shown to specific job titles and departments at those companies. Company-level engagement reports help the sales team decide which accounts to prioritize. ### How long do LinkedIn ads take to show results? B2B sales cycles are long, so the first leads can come within a few weeks, but the effect on sales is measured over months. That is why we manage the campaign by tracking interim metrics (qualified leads, meetings, opportunities) from the CRM. Breadcrumb: [Home](https://www.roicool.com/en) › [Services](https://www.roicool.com/en/services) › [Performance marketing agency: increase your ad conversions](https://www.roicool.com/en/services/performance-marketing-agency) › LinkedIn ads agency Source: https://www.roicool.com/en/services/linkedin-ads-agency · Last updated: 2026-10-21