---
type: "Service"
title: "Looker Studio reporting"
description: "See the key metrics from spend to sales on one dashboard, without building it by hand every month."
url: "https://www.roicool.com/en/services/looker-studio-reporting"
lang: "en"
dateModified: "2026-10-21"
expert: "Furkan Coşkun"
resource: "https://www.roicool.com/en/services/looker-studio-reporting"
alternates:
  tr: "https://www.roicool.com/hizmetler/looker-studio-raporlama.md"
generated: { by: "process:roicool-cms", at: "2026-10-21T19:26:10.846Z" }
related:
  - { title: "Albania Hair Clinic", resource: "https://www.roicool.com/en/projects/albania-hair-clinic.md" }
  - { title: "All projects", resource: "https://www.roicool.com/en/case-studies.md" }
  - { title: "Analytics consulting", resource: "https://www.roicool.com/en/services/analytics-consulting.md" }
  - { title: "Server-side tracking", resource: "https://www.roicool.com/en/services/server-side-tracking.md" }
  - { title: "Consent Mode setup and KVKK", resource: "https://www.roicool.com/en/services/consent-mode.md" }
  - { title: "GA4 consulting", resource: "https://www.roicool.com/en/services/ga4-consulting.md" }
  - { title: "Firebase Analytics consulting and mobile measurement", resource: "https://www.roicool.com/en/services/firebase-analytics.md" }
  - { title: "Marketing data warehouse", resource: "https://www.roicool.com/en/services/marketing-data-warehouse.md" }
---

# Looker Studio reporting

Looker Studio reporting is the design and build of dashboards that bring ad, analytics and CRM data together in Looker Studio, Google's free data visualization tool. On 16 April 2026 Google renamed the tool Data Studio; both names are in use. Roicool layers reports by who makes the decision: a few key metrics for leadership, channel and campaign detail for the team. It also documents the metric definitions.

- The monthly report takes days to prepare.
- Leadership asks for a different number every month, and no one looks at a single dashboard.
- Your current Looker Studio reports are slow and contain errors.
- How the metrics are calculated is not documented.

### Report design

Layered reports based on who makes which decision: a leadership summary, channel reports, campaign and content detail.

### Data connections

GA4, Google Ads, Search Console, BigQuery, Google Sheets; connectors or a [data warehouse](https://www.roicool.com/en/services/marketing-data-warehouse) for Meta, LinkedIn and the CRM.

### Performance

Speeding up slow reports: preparing the data in advance and reducing the number of queries.

### Metric glossary and training

The definition and source of every metric; a training session for your team.

1. **Discovery:** who makes which decisions and which questions they need answered.
2. **Report draft and sign-off**
3. **Data connections and build**
4. **Validation:** comparison with platform numbers
5. **Handover and training**

- Report draft and metric glossary
- Looker Studio reports, built
- Validation notes
- Training session

## Work we did in this area

- [Albania Hair Clinic](https://www.roicool.com/en/projects/albania-hair-clinic)
- [Küçükçekmece Hastanesi](https://www.roicool.com/en/projects/kucukcekmece-hastanesi)
- [Lin Clinic](https://www.roicool.com/en/projects/lin-clinic)
- [All projects](https://www.roicool.com/en/case-studies)

## More services in Analytics consulting

- [Analytics consulting](https://www.roicool.com/en/services/analytics-consulting)
- [Server-side tracking](https://www.roicool.com/en/services/server-side-tracking)
- [Consent Mode setup and KVKK](https://www.roicool.com/en/services/consent-mode)
- [GA4 consulting](https://www.roicool.com/en/services/ga4-consulting)
- [Firebase Analytics consulting and mobile measurement](https://www.roicool.com/en/services/firebase-analytics)
- [Marketing data warehouse](https://www.roicool.com/en/services/marketing-data-warehouse)

## FAQ

### Is Looker Studio free?

Yes, there is a free version. On 16 April 2026 Google renamed the tool Data Studio , and the paid edition with enterprise management features is now Data Studio Pro. Some data connectors are third-party and paid.

### Which data sources can be connected?

GA4, Google Ads, Search Console, BigQuery and Google Sheets connect directly; Meta, LinkedIn and CRM data come in through connectors or a data warehouse.

### Why are our reports slow to load?

The main causes are every chart querying the platform API directly, long date ranges and many complex calculations. Preparing the data in BigQuery first makes reports noticeably faster.

### Can you build a one-page report for leadership?

Yes. The leadership dashboard shows a few key metrics and trends from spend to sales; the detail stays on the channel and campaign pages.

### Can we update the reports ourselves?

Yes. We hand over reports your team can edit, with documented metric definitions, and run a training session.

Breadcrumb: [Home](https://www.roicool.com/en) › [Services](https://www.roicool.com/en/services) › [Analytics consulting](https://www.roicool.com/en/services/analytics-consulting) › Looker Studio reporting

Source: https://www.roicool.com/en/services/looker-studio-reporting · Last updated: 2026-10-21