---
type: "Service"
title: "Meta ads agency"
description: "On Facebook, Instagram and Messenger we manage your ad budget by leads that turn into sales, not by form count."
url: "https://www.roicool.com/en/services/meta-ads-agency"
lang: "en"
dateModified: "2026-10-20"
expert: "Furkan Coşkun"
resource: "https://www.roicool.com/en/services/meta-ads-agency"
alternates:
  tr: "https://www.roicool.com/hizmetler/meta-reklam-ajansi.md"
generated: { by: "process:roicool-cms", at: "2026-10-20T15:55:19.827Z" }
related:
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  - { title: "Royal Hair", resource: "https://www.roicool.com/en/projects/royal-hair.md" }
  - { title: "EsteMoon Clinic", resource: "https://www.roicool.com/en/projects/estemoon-clinic.md" }
  - { title: "Albania Hair Clinic", resource: "https://www.roicool.com/en/projects/albania-hair-clinic.md" }
  - { title: "All projects", resource: "https://www.roicool.com/en/case-studies.md" }
  - { title: "Performance marketing agency: increase your ad conversions", resource: "https://www.roicool.com/en/services/performance-marketing-agency.md" }
  - { title: "Google Ads Agency: Roicool", resource: "https://www.roicool.com/en/services/google-ads-agency.md" }
  - { title: "LinkedIn ads agency", resource: "https://www.roicool.com/en/services/linkedin-ads-agency.md" }
  - { title: "YouTube ads agency", resource: "https://www.roicool.com/en/services/youtube-ads-agency.md" }
  - { title: "Google Ads audit", resource: "https://www.roicool.com/en/services/google-ads-audit.md" }
  - { title: "Conversion rate optimization (CRO)", resource: "https://www.roicool.com/en/services/conversion-rate-optimization.md" }
---

# Meta ads agency

A Meta ads agency is a team that plans ad campaigns on Facebook, Instagram and Messenger, tests their creatives and measures the results. Roicool runs Meta ads as part of performance marketing: it feeds campaigns with Conversions API and CRM data and optimizes for leads that turn into sales, not for form count.

- Meta brings plenty of leads, but the sales team finds most of them unqualified.
- Ad costs are rising and you don't know which creative works, or why.
- Pixel data is incomplete; Ads Manager and the CRM show different numbers.
- Campaigns are split into many small ad sets that never leave the learning phase.
- You work in healthcare or another regulated sector, and your ads are often rejected.

### Account and campaign structure

We build a simple structure around the goal: a few campaigns, ad sets that learn from enough data, and a separate space for creative tests. The structure keeps the budget from spreading thin and makes results readable.

### Creative strategy and testing

On Meta, the creative now does most of the targeting. We produce message, format and hook variations from a test plan, scale the winners and feed the test results into the next round of production.

### Measurement: Pixel and Conversions API

The Pixel and the [Conversions API](https://www.roicool.com/en/blog/what-is-meta-conversions-api) are set up together, events are deduplicated and match quality is monitored. Where needed, the setup runs on [server-side tracking](https://www.roicool.com/en/services/server-side-tracking) infrastructure.

### Optimization on CRM data

In lead ads and form campaigns, we send leads marked qualified in the CRM, and closed sales, back to Meta. The campaign then aims at people who resemble buyers, not people who fill in forms.

### Audiences

Audiences from customer lists, site visitors and video viewers, in line with KVKK (Turkey's data protection law) and Meta's policies.

### Reporting

The monthly report shows spend and clicks alongside the cost per qualified lead, per opportunity and per sale.

1. **Discovery and audit (week 1):** we review the current account, Pixel and CRM data, and set goals and an acceptable cost per lead.
2. **Measurement setup (weeks 1–2):** Conversions API, event definitions and CRM feedback.
3. **Structure and creative plan (week 2):** campaign structure and the first creative test set.
4. **Launch and learning (weeks 3–6):** tests, budget shifts, scaling the winners.
5. **Monthly cycle:** report, new creative set, structure and audience improvements.

- Account audit and campaign structure plan
- Pixel and Conversions API setup document
- Creative test plan and monthly creative briefs
- Monthly performance report (from spend to sales)

## Work we did in this area

- [İstanbul Care](https://www.roicool.com/en/projects/istanbul-care)
- [Royal Hair](https://www.roicool.com/en/projects/royal-hair)
- [EsteMoon Clinic](https://www.roicool.com/en/projects/estemoon-clinic)
- [Albania Hair Clinic](https://www.roicool.com/en/projects/albania-hair-clinic)
- [Küçükçekmece Hastanesi](https://www.roicool.com/en/projects/kucukcekmece-hastanesi)
- [Lin Clinic](https://www.roicool.com/en/projects/lin-clinic)
- [All projects](https://www.roicool.com/en/case-studies)

## More services in Performance marketing agency: increase your ad conversions

- [Performance marketing agency: increase your ad conversions](https://www.roicool.com/en/services/performance-marketing-agency)
- [Google Ads Agency: Roicool](https://www.roicool.com/en/services/google-ads-agency)
- [LinkedIn ads agency](https://www.roicool.com/en/services/linkedin-ads-agency)
- [YouTube ads agency](https://www.roicool.com/en/services/youtube-ads-agency)
- [Google Ads audit](https://www.roicool.com/en/services/google-ads-audit)
- [Conversion rate optimization (CRO)](https://www.roicool.com/en/services/conversion-rate-optimization)

## FAQ

### Do Meta ads work for B2B?

They can, but the setup is different. On Meta, targeting relies on interests and lookalike audiences, not job titles. In B2B the best results come from lookalike audiences built from CRM customer lists and from campaigns optimized on qualified lead data. If your decision-maker audience is very narrow, LinkedIn is the better place to start.

### Are Instagram and Facebook ads managed separately?

No. Both run from Meta Ads Manager with the same campaign structure; placements (Instagram feed, Reels, Facebook feed, Messenger and others) are chosen at campaign or ad set level. In most cases it works better to leave placements to Meta's delivery and prepare creatives for each placement.

### What is the minimum budget for Meta ads?

Meta's technical minimum is low, but for meaningful learning the budget has to let the campaign get enough conversions each week. We work the budget back from your target cost per conversion, and we do that with you in the first call.

### Can healthcare businesses run Meta ads?

Yes, but you have to follow both Meta's policies on health and personal attributes and Turkey's rules on healthcare advertising. Sensitive categories cannot be used for targeting, and treatment promises and before-and-after comparisons are restricted in ad copy.

### Do we need the Conversions API?

We strongly recommend it for lead and sales campaigns. The browser Pixel signal can be incomplete because of ad blockers and consent choices; the Conversions API fills that gap by sending signals from your server and CRM.

Breadcrumb: [Home](https://www.roicool.com/en) › [Services](https://www.roicool.com/en/services) › [Performance marketing agency: increase your ad conversions](https://www.roicool.com/en/services/performance-marketing-agency) › Meta ads agency

Source: https://www.roicool.com/en/services/meta-ads-agency · Last updated: 2026-10-20