---
type: "Service"
title: "Performance marketing agency: increase your ad conversions"
description: "Returns from more than 20+ customers."
url: "https://www.roicool.com/en/services/performance-marketing-agency"
lang: "en"
dateModified: "2026-09-14"
expert: "Mahmud Filoğlu"
resource: "https://www.roicool.com/en/services/performance-marketing-agency"
alternates:
  tr: "https://www.roicool.com/hizmetler/performans-pazarlama-ajansi.md"
generated: { by: "process:roicool-cms", at: "2026-09-14T13:13:51.401Z" }
related:
  - { title: "Google Ads Agency: Roicool", resource: "https://www.roicool.com/en/services/google-ads-agency.md" }
  - { title: "Meta ads agency", resource: "https://www.roicool.com/en/services/meta-ads-agency.md" }
  - { title: "LinkedIn ads agency", resource: "https://www.roicool.com/en/services/linkedin-ads-agency.md" }
  - { title: "YouTube ads agency", resource: "https://www.roicool.com/en/services/youtube-ads-agency.md" }
  - { title: "Google Ads audit", resource: "https://www.roicool.com/en/services/google-ads-audit.md" }
  - { title: "Conversion rate optimization (CRO)", resource: "https://www.roicool.com/en/services/conversion-rate-optimization.md" }
  - { title: "SESTEK", resource: "https://www.roicool.com/en/projects/sestek.md" }
  - { title: "İstanbul Care", resource: "https://www.roicool.com/en/projects/istanbul-care.md" }
  - { title: "Royal Hair", resource: "https://www.roicool.com/en/projects/royal-hair.md" }
  - { title: "EsteMoon Clinic", resource: "https://www.roicool.com/en/projects/estemoon-clinic.md" }
  - { title: "Serkan Hezar", resource: "https://www.roicool.com/en/projects/serkan-hezar.md" }
  - { title: "Albania Hair Clinic", resource: "https://www.roicool.com/en/projects/albania-hair-clinic.md" }
  - { title: "All projects", resource: "https://www.roicool.com/en/case-studies.md" }
---

# Performance marketing agency: increase your ad conversions

Stop spending based on guesswork. With our expert service, capture customers at the exact moment of purchase. We focus on "net profit," not just clicks. Using the latest tools like Search Network and Performance Max (P-Max), we set metric-driven strategies, ensuring you stay ahead of competitors and turn every spend into profit.

## What is performance marketing?

Performance marketing is a digital marketing approach that manages the ad budget against measurable outcomes such as sales, qualified leads and revenue, rather than interim metrics like clicks or impressions. Every unit of spend is tied to a tracked conversion, and the budget moves to the campaigns that prove their return.

The difference from brand advertising is how success is measured: a performance campaign is judged by the sales or leads it produces and what they cost. That is why the first step is not an ad but sound [conversion tracking](https://www.roicool.com/en/services/analytics-consulting).

## Which channels do we work on?

The channel mix follows where your audience is and how long your buying process takes. Instead of relying on one channel, we plan the channels that capture demand together with the ones that create it.

| Channel | What it does best | Typical goal |
| --- | --- | --- |
| [Google Ads](https://www.roicool.com/en/services/google-ads-agency): Search, Performance Max | Capturing people who already search for your service | Sales, leads |
| [Meta](https://www.roicool.com/en/services/meta-ads-agency): Facebook, Instagram | Creating demand and remarketing | Leads, sales |
| [LinkedIn](https://www.roicool.com/en/services/linkedin-ads-agency) | Reaching B2B decision-makers by title, company and industry | Qualified leads, meetings |
| [YouTube](https://www.roicool.com/en/services/youtube-ads-agency) | Explaining products that need a story, building remarketing audiences | View-through conversions, brand searches |
| TikTok | Reach for brands whose audience lives in short video | Traffic, leads |

## How are the budget and our fee set?

The ad budget is what is spent on the platforms; our service fee is planned separately. We work the budget back from your target cost per conversion: we start with a budget that lets each campaign get enough conversions a week to learn, then scale on results.

### Our performance marketing management fees

Transparency is also at the core of our pricing model. Instead of a "one-size-fits-all" approach, we offer flexible models that scale according to your brand's needs, goals, and the ad budget we'll be managing (e.g., fixed retainer, percentage of spend, or hybrid models). You can see our starting price on our [pricing page](https://www.roicool.com/en/pricing); the exact figure is set in a written quote for your scope. We would be happy to schedule a meeting with you to provide a clear pricing and budget analysis.

## Which metrics do we track?

We measure success not by clicks but by what a result costs. Three core metrics show whether a campaign makes or loses money:

| Metric | What it measures | How it is calculated |
| --- | --- | --- |
| [CPA](https://www.roicool.com/en/glossary/cpa) (cost per acquisition) | The cost of one sale or conversion | Ad spend ÷ conversions |
| CPL (cost per lead) | The cost of one [lead](https://www.roicool.com/en/glossary/lead) form | Ad spend ÷ leads |
| [ROAS](https://www.roicool.com/en/glossary/roas) (return on ad spend) | The revenue each unit of spend brings back | Revenue from ads ÷ ad spend |

Target values depend on your industry, margin and sales cycle; there is no universal "good ROAS". We set the targets with you in the first call, working back from your margin. In B2B we look past the lead count to the qualified lead and opportunity rate in your CRM.

## What happens in the first 90 days?

The first three months are about making tracking solid, testing, and growing what works:

1. **Days 0–30: tracking and setup.** We define the conversions, audit and fix the tracking, build the account structure and launch the first campaigns.
2. **Days 31–60: testing.** We compare creatives, audiences and [landing pages](https://www.roicool.com/en/services/landing-page-design) in [A/B tests](https://www.roicool.com/en/glossary/a-b-test) and shift budget to the campaigns that perform.
3. **Days 61–90: scaling.** We cut wasted spend, grow the winning campaigns and tie optimization to sales data from your CRM.

Throughout, a monthly written report, regular review meetings and a live dashboard show you what is working.

## Tracking: GA4, Conversions API and server-side tracking

Without accurate tracking, optimization is guesswork, and ad algorithms learn from the conversion data you send them. That is why we set up the measurement layer on every account:

- **GA4:** We mark the important actions as key events and compare channels on the same conversion definition ([GA4 consulting](https://www.roicool.com/en/services/ga4-consulting)).
- **Meta Conversions API:** The browser Pixel signal can be incomplete because of ad blockers and consent choices; the [Conversions API](https://www.roicool.com/en/glossary/capi) closes that gap by sending the signal from the server.
- **Server-side tracking:** Data reaches your own server first and is passed on to the platforms according to the consent decision ([server-side tracking](https://www.roicool.com/en/services/server-side-tracking)).
- **Consent Mode and privacy rules:** Data from users who do not consent is modelled in a compliant way ([Consent Mode setup](https://www.roicool.com/en/services/consent-mode)).
- **Offline conversions:** When a sale closes in the CRM, it is sent back to the ad platform, so the algorithm learns from sales instead of form fills ([offline conversion](https://www.roicool.com/en/glossary/offline-conversion)).

## How to choose a performance marketing agency

The right agency reports results, not spend. In your calls, get clear answers to these questions:

- **What do you report?** Clicks and impressions, or sales, qualified leads and what they cost?
- **How do you set up tracking?** Who builds and audits conversion tracking, the Conversions API and the CRM connection?
- **Who owns the ad accounts?** Keeping the accounts and the data in your brand's name protects what you build, even if you change agency.
- **Who manages my account?** Know the person assigned to you and how often you will talk.
- **How is the fee set?** The service fee and the ad budget should be separate and in writing.
- **What have you done for a similar business?** Ask for [case studies](https://www.roicool.com/en/case-studies) close to your industry and the measurement method behind them.

If you want an independent view of your current account first, a [Google Ads audit](https://www.roicool.com/en/services/google-ads-audit) is a good start: it produces a prioritized roadmap, from tracking to budget allocation.

## Don't spend on performance marketing, transform

We turn your advertising budgets into a profitable investment, increasing your sales, enabling your digital process to grow on its own.

- **ROI:** You display in clear figures how your investment is folding
- **Messages that reach the goal:** By reaching the right audience, you get an instant return.
- **Increased performance:** With constant optimization, you get maximum efficiency.
- **Transparent result tracking:** You can instantly track your campaigns with easy-to-understand reports.
- **Competitive Advantage:** You get ahead of your competitors with data-driven strategies.

Performance marketing is not just clicks and impressions; it is a process that directly serves your business goals. At Roicool, we manage strategic advertising campaigns that translate impressions into clicks, clicks into leads, and leads into sales.

## Gain more customers with performance marketing

Ensure your digital ad budget turns into real business results. With over 6 years of experience managing $50,000+ in ad budgets across 11 languages, we build a custom [digital marketing strategy](https://www.roicool.com/en/blog/digital-marketing-strategy-guide) for your brand. Performance marketing doesn't just make your brand visible; it drives potential customers to action. The campaigns we create generate conversions through data-driven optimizations, not just clicks. We protect your budget, prevent wasteful spending, and focus only on the channels that deliver results. We transparently measure the entire process based on your ROAS and ROI goals, ensuring you get value for every cent.

## Services

- [Google Ads Agency: Roicool](https://www.roicool.com/en/services/google-ads-agency)
- [Meta ads agency](https://www.roicool.com/en/services/meta-ads-agency)
- [LinkedIn ads agency](https://www.roicool.com/en/services/linkedin-ads-agency)
- [YouTube ads agency](https://www.roicool.com/en/services/youtube-ads-agency)
- [Google Ads audit](https://www.roicool.com/en/services/google-ads-audit)
- [Conversion rate optimization (CRO)](https://www.roicool.com/en/services/conversion-rate-optimization)

## Performance marketing with Roicool: Process and expertise

Successful performance marketing isn't just about launching ads; it's a process of strategy, analysis and continuous optimization. We follow this transparent process to turn your budget into profit as efficiently as possible.

## Step 1: Creating the performance marketing strategy

We start by analyzing your brand's goals, your competitors and your market. We define your target audience, the platforms they use and their pain points, and build the whole strategy on the ideal customer persona.

- Developing a sector-based marketing strategy
- Planning a roadmap based on goals
- Determining the advertising budget
- Clarifying target lead and sales rates

## Step 2: Ad setup and technical integration

We develop compelling ad copy and creatives that match your brand's voice. Because campaign success depends on the page people land on, we also build high-converting landing pages, with our [web design](https://www.roicool.com/en/services/web-design-agency) team if needed.

- Campaign setup on the necessary channels
- Planning the budget allocation
- A/B testing
- Identifying opportunity markets
- Landing page optimization
- Preparing ad creatives
- Creating ad copy

## Step 3: Ad optimization and budget allocation

We don't "set it and forget it": we monitor your campaigns daily, stop inefficient spend at once and shift the budget to the best-performing channels and creatives. An agile optimization process against market and competitor moves protects every cent of your budget.

- Daily ad optimization
- Campaign analysis and budget steering
- Identifying high-performance campaigns based on analysis
- Ad refinement

## Step 4: Performance marketing and SEO alignment

We use the data from your ad campaigns (top-converting keywords, demographics) to fuel your organic growth strategy. Campaigns without a strong [SEO](https://www.roicool.com/en/services/seo-agency) foundation cost more in the long run, so we manage both channels to feed each other.

## Step 5: Transparent reporting and marketing strategy meetings

We provide clear, transparent reports that show not just what we spent but what we earned. In monthly strategy meetings we review the data together and set the next month's goals and areas for improvement.

- Monthly written reporting
- Weekly face-to-face analysis meetings
- Continuous updates via a dynamic dashboard

## Work we did in this area

- [SESTEK](https://www.roicool.com/en/projects/sestek)
- [İstanbul Care](https://www.roicool.com/en/projects/istanbul-care)
- [Royal Hair](https://www.roicool.com/en/projects/royal-hair)
- [EsteMoon Clinic](https://www.roicool.com/en/projects/estemoon-clinic)
- [Serkan Hezar](https://www.roicool.com/en/projects/serkan-hezar)
- [Albania Hair Clinic](https://www.roicool.com/en/projects/albania-hair-clinic)
- [SDF](https://www.roicool.com/en/projects/sdf)
- [Küçükçekmece Hastanesi](https://www.roicool.com/en/projects/kucukcekmece-hastanesi)
- [Lin Clinic](https://www.roicool.com/en/projects/lin-clinic)
- [All projects](https://www.roicool.com/en/case-studies)

## FAQ

### How does Roicool's performance marketing stand out?

We, your marketing budget is not an expense, a profitable investment We see it as. Our focus is not empty impressions or meaningless clicks; direct sales, qualified leads and measurable return on investment (ROI) is to provide. Tracks every step with data, continuously optimizing your campaigns increase the net profit of your business we aim.

### How soon do I start to see results?

It is essential to adapt and optimize quickly in performance marketing. Although it varies depending on the project and your industry, you usually start to see the first tangible data and conversion signals within the first 4-6 weeks. But for real and sustainable growth, we move forward with continuous improvement and long-term strategies in our campaigns.

### What does performance marketing cover?

Our services include all major performance channels such as Google Ads, Social Media Ads (Meta, LinkedIn, X, etc.), Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), detailed data analysis and reporting. We create, manage and optimize the strategy of your campaigns from start to finish. We carry out the whole process on your behalf, without having to deal with your technical details.

### How do I know what my marketing expenses are worth?

At Roicool, we work with transparency and tangible results. We provide you with detailed and understandable reports on how each expenditure of your campaigns is directly reflected in your income. It sees in clear figures how much you spend and how much you earn in return, so you're sure you're getting every penny of your investment paid off.

### How can I start working with Roicool?

The process is quite simple: you can contact us through the contact form on our website or call directly. In our first interview, we listen in detail to your business objectives, current situation and expectations. Then, we offer you a tailor-made performance marketing strategy that promises clear and measurable results. Contact us today to take the first step!

### What type of business is performance marketing suitable for?

Performance marketing is ideal for businesses of any scale with a focus on measurable results and profitable growth. Especially it is indispensable for service companies that collect leads, SaaS companies and any brand that expects a tangible return. If you want your marketing budget to contribute directly to your business, performance marketing is the right way for you.

Breadcrumb: [Home](https://www.roicool.com/en) › [Services](https://www.roicool.com/en/services) › Performance marketing agency: increase your ad conversions

Source: https://www.roicool.com/en/services/performance-marketing-agency · Last updated: 2026-09-14