---
type: "Service"
title: "YouTube ads agency"
description: "We manage your video ads by their effect on searches, visits and leads, not just by views."
url: "https://www.roicool.com/en/services/youtube-ads-agency"
lang: "en"
dateModified: "2026-10-21"
expert: "Furkan Coşkun"
resource: "https://www.roicool.com/en/services/youtube-ads-agency"
alternates:
  tr: "https://www.roicool.com/hizmetler/youtube-reklam-ajansi.md"
generated: { by: "process:roicool-cms", at: "2026-10-21T19:11:05.617Z" }
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---

# YouTube ads agency

A YouTube ads agency is a team that plans video campaigns on YouTube through Google Ads, shapes video scripts around ad formats and measures their impact. Roicool runs YouTube ads in the same account as search campaigns, with the same conversion definitions, and reports the video's effect on brand searches and leads together.

- Your product is too complex to explain in one image; you need a demo or an explainer video.
- Search volume is limited and you need to create demand.
- You have videos but don't know how to use them in ads.
- You ran video ads and got views, but couldn't see the effect on the business.

### Video structure and variations

We build edits that grab attention in the first seconds, say the brand name early and focus on a single message. We test variations of the same video with different lengths and openings.

### Campaign types

Depending on the goal, we use video reach, video views, Demand Gen and Performance Max campaigns.

### Audiences

Custom segments (people who search for specific terms, people who visit specific sites), customer lists, site and channel remarketing.

### Measurement

View-through conversions, changes in brand searches and, when the budget allows, Google's brand lift studies.

1. **Goals and existing video inventory (week 1)**
2. **Script and variation plan (weeks 1–2)**
3. **Campaign and audience setup (weeks 2–3)**
4. **Testing and optimization (weeks 4–8)**
5. **Monthly report and new variations**

- Video inventory and adaptation plan
- Script and variation briefs
- Campaign and audience structure
- Monthly report: views, brand searches, leads

## Work we did in this area

- [SESTEK](https://www.roicool.com/en/projects/sestek)
- [İstanbul Care](https://www.roicool.com/en/projects/istanbul-care)
- [Royal Hair](https://www.roicool.com/en/projects/royal-hair)
- [EsteMoon Clinic](https://www.roicool.com/en/projects/estemoon-clinic)
- [Serkan Hezar](https://www.roicool.com/en/projects/serkan-hezar)
- [Albania Hair Clinic](https://www.roicool.com/en/projects/albania-hair-clinic)
- [SDF](https://www.roicool.com/en/projects/sdf)
- [Küçükçekmece Hastanesi](https://www.roicool.com/en/projects/kucukcekmece-hastanesi)
- [Lin Clinic](https://www.roicool.com/en/projects/lin-clinic)
- [All projects](https://www.roicool.com/en/case-studies)

## More services in Performance marketing agency: increase your ad conversions

- [Performance marketing agency: increase your ad conversions](https://www.roicool.com/en/services/performance-marketing-agency)
- [Google Ads Agency: Roicool](https://www.roicool.com/en/services/google-ads-agency)
- [Meta ads agency](https://www.roicool.com/en/services/meta-ads-agency)
- [LinkedIn ads agency](https://www.roicool.com/en/services/linkedin-ads-agency)
- [Google Ads audit](https://www.roicool.com/en/services/google-ads-audit)
- [Conversion rate optimization (CRO)](https://www.roicool.com/en/services/conversion-rate-optimization)

## FAQ

### Are YouTube ads managed in Google Ads?

Yes. YouTube ads run from your Google Ads account as video campaigns, Demand Gen campaigns or inside Performance Max. That way search and video data can be judged in one account, with the same conversion definitions.

### Skippable or non-skippable ads?

It depends on the goal. Skippable in-stream ads are usually charged only for views or interactions, and they give flexibility for performance goals. Short non-skippable and bumper ads make sure the whole message is seen; they are used for reach and awareness goals.

### Do you produce the videos?

We prepare the script, the edit structure and the variation plan; when filming is needed, we work with production partners or the brand's own team. Adapting your existing videos for ads is also something we do often.

### How do you measure the impact of YouTube ads?

Besides direct conversions, we use view-through conversions, changes in brand searches and, when the budget allows, Google's brand lift studies. Video often works at the top of the funnel; looking only at the last click makes its impact look smaller than it is.

### Does YouTube make sense for B2B?

Yes, for explaining a complex product, getting people to watch a demo and building a remarketing audience. Custom segments (for example, people who search for specific terms) and customer lists help you reach a B2B audience.

Breadcrumb: [Home](https://www.roicool.com/en) › [Services](https://www.roicool.com/en/services) › [Performance marketing agency: increase your ad conversions](https://www.roicool.com/en/services/performance-marketing-agency) › YouTube ads agency

Source: https://www.roicool.com/en/services/youtube-ads-agency · Last updated: 2026-10-21