--- type: "Person" title: "Zehra Adaş, Managing Partner | Roicool" description: "Zehra Adaş is a co-founder and Managing Partner of Roicool, specializing in brand positioning, marketing strategy and project coordination." url: "https://www.roicool.com/en/team/zehra-adas" lang: "en" dateModified: "2026-10-21" resource: "https://www.roicool.com/en/team/zehra-adas" alternates: tr: "https://www.roicool.com/ekip/zehra-adas.md" generated: { by: "process:roicool-cms", at: "2026-10-21T19:25:30.339Z" } related: - { title: "GEO and AEO", resource: "https://www.roicool.com/en/services/geo-agency.md" } - { title: "CRM and project management", resource: "https://www.roicool.com/en/services/crm-consulting.md" } - { title: "HubSpot consulting", resource: "https://www.roicool.com/en/services/hubspot-consulting.md" } - { title: "GEO content", resource: "https://www.roicool.com/en/services/geo-content.md" } - { title: "Zoho CRM consulting", resource: "https://www.roicool.com/en/services/zoho-crm-consulting.md" } - { title: "AI visibility analysis", resource: "https://www.roicool.com/en/services/ai-visibility-analysis.md" } - { title: "Bitrix24 consulting", resource: "https://www.roicool.com/en/services/bitrix24-consulting.md" } - { title: "Salesforce consulting", resource: "https://www.roicool.com/en/services/salesforce-consulting.md" } - { title: "Microsoft Dynamics 365 consulting", resource: "https://www.roicool.com/en/services/dynamics-365-consulting.md" } - { title: "Pipedrive consulting", resource: "https://www.roicool.com/en/services/pipedrive-consulting.md" } - { title: "AEO Agency", resource: "https://www.roicool.com/en/services/aeo.md" } - { title: "Read the case", resource: "https://www.roicool.com/en/case-studies/aeo-strategy-for-ai-visibility.md" } - { title: "Read the case", resource: "https://www.roicool.com/en/case-studies/mep-premium-webflow-showcase.md" } - { title: "Read the case", resource: "https://www.roicool.com/en/case-studies/sestek-webflow-cloud-dynamics-365-integration.md" } - { title: "How to choose a CRM: an 8-question decision guide for B2B companies", resource: "https://www.roicool.com/en/blog/how-to-choose-crm.md" } - { title: "How does ChatGPT choose brands? The sources behind its recommendations", resource: "https://www.roicool.com/en/blog/how-chatgpt-chooses-brands.md" } - { title: "CRM migration checklist: moving to a new CRM without losing data", resource: "https://www.roicool.com/en/blog/crm-migration-checklist.md" } - { title: "How to measure AI visibility: tracking your brand in AI answers", resource: "https://www.roicool.com/en/blog/how-to-measure-ai-visibility.md" } - { title: "What is Bitrix24, and who is it for?", resource: "https://www.roicool.com/en/blog/what-is-bitrix24.md" } - { title: "GEO checklist: 20 steps to become a source in AI answers", resource: "https://www.roicool.com/en/blog/geo-checklist.md" } - { title: "What can you do with HubSpot's free CRM?", resource: "https://www.roicool.com/en/blog/hubspot-free-crm.md" } - { title: "Zoho CRM setup, step by step", resource: "https://www.roicool.com/en/blog/zoho-crm-setup.md" } - { title: "Generative Engine Optimization (GEO): What Evidence Says", resource: "https://www.roicool.com/en/blog/what-is-generative-engine-optimization.md" } - { title: "AEO Strategies", resource: "https://www.roicool.com/en/blog/aeo-strategies.md" } - { title: "What is Marketing Mix? The 4P, 7P, and 4C Models", resource: "https://www.roicool.com/en/blog/what-is-marketng-mix-4p-7p-4c.md" } - { title: "AEO for SaaS Companies: Boost Visibility Through Content Creation", resource: "https://www.roicool.com/en/blog/saas-aeo-content-guide.md" } - { title: "What Is a Target Market? A Strategic Guide to Focusing Your Business", resource: "https://www.roicool.com/en/blog/what-is-a-target-market.md" } - { title: "What is Persona? The Invisible Guide to Digital Strategy", resource: "https://www.roicool.com/en/blog/what-is-persona.md" } - { title: "What Is a PR Campaign? Best Examples and How to Build One", resource: "https://www.roicool.com/en/blog/what-is-a-pr-campaign.md" } - { title: "What is OKF (Open Knowledge Format)? Structure, implementation and what it means for GEO (Reviewed)", resource: "https://www.roicool.com/en/blog/what-is-okf.md" } - { title: "What is Google AI Mode? How it differs from AI Overviews and what it means for brands (Reviewed)", resource: "https://www.roicool.com/en/blog/what-is-google-ai-mode.md" } - { title: "What is Apollo.io? Setup and use for B2B prospecting (Reviewed)", resource: "https://www.roicool.com/en/blog/what-is-apollo-io.md" } - { title: "7 Effective SEO Strategies That Get Immediate Results: Get to the Top on Google! (Reviewed)", resource: "https://www.roicool.com/en/blog/7-effective-seo-strategies.md" } - { title: "ChatGPT Ads in Turkey: What Non-US Advertisers Face (Reviewed)", resource: "https://www.roicool.com/en/blog/chatgpt-ads-in-turkey.md" } - { title: "What Is an Advertising Agency? A Guide to Agency Services and Choosing the Right Partner (Reviewed)", resource: "https://www.roicool.com/en/blog/what-is-an-advertising-agency.md" } - { title: "Social Media Agency in Turkey: Scope, Price, 2026 Rules (Reviewed)", resource: "https://www.roicool.com/en/blog/sosyal-medya-ajansi.md" } - { title: "Google Ads Cost in Turkey 2026: Surcharge, VAT, Withholding (Reviewed)", resource: "https://www.roicool.com/en/blog/google-ads-costs-in-turkey.md" } - { title: "What Is AI SEO? Definitions, Evidence, Measurement (Reviewed)", resource: "https://www.roicool.com/en/blog/ai-seo.md" } - { title: "SEO Pricing 2026: 3 Surveys, 3 Very Different Answers (Reviewed)", resource: "https://www.roicool.com/en/blog/seo-pricing.md" } - { title: "The Evolution of Artificial Intelligence and the Place of CHATGPT-5 (Reviewed)", resource: "https://www.roicool.com/en/blog/chatgpt-5.md" } - { title: "What is a Digital Marketing Strategy? Step-by-Step Practice Guide for 2025 (Reviewed)", resource: "https://www.roicool.com/en/blog/digital-marketing-strategy-guide.md" } - { title: "How to Define and Track KPIs: A Step-by-Step Guide (Reviewed)", resource: "https://www.roicool.com/en/blog/what-is-a-kpi.md" } - { title: "Brand Names: The Art and Strategy of Creating the Perfect Name (Reviewed)", resource: "https://www.roicool.com/en/blog/brand-names.md" } - { title: "What Is Niche Marketing? A Guide to Dominating Your Market Segment (Reviewed)", resource: "https://www.roicool.com/en/blog/what-is-niche-marketing.md" } - { title: "Innovative Marketing Examples: Proving Why Innovation Matters Now More Than Ever (Reviewed)", resource: "https://www.roicool.com/en/blog/innovative-marketing-examples.md" } - { title: "How to Write Effective Ad Copy: Formulas, Examples and a Pre-Launch Checklist (Reviewed)", resource: "https://www.roicool.com/en/blog/ad-copy-examples.md" } - { title: "Health Advertising Regulation 2026: Expected Changes and Compliance Guide (Reviewed)", resource: "https://www.roicool.com/en/blog/health-advertising-regulation-2026.md" } - { title: "What is SEO Consulting? Rise to the Top in Digital with Roicool. (Reviewed)", resource: "https://www.roicool.com/en/blog/what-is-seo-consulting.md" } - { title: "What is Viral Marketing? Strategies to Make Your Brand Spread (Reviewed)", resource: "https://www.roicool.com/en/blog/what-is-viral-marketing.md" } - { title: "Artificial Intelligence and Advertising: A New Era in Digital Marketing (Reviewed)", resource: "https://www.roicool.com/en/blog/artificial-intelligence-and-advertising.md" } - { title: "What is a Content Creator? The Next Generation Marketing Power of the Digital World (Reviewed)", resource: "https://www.roicool.com/en/blog/what-is-content-creator.md" } - { title: "What is Advertising? A Comprehensive Guide to Taking Your Brand to the Top (Reviewed)", resource: "https://www.roicool.com/en/blog/what-is-advertising.md" } - { title: "What is AI Overview? Understanding Google's New Feature (Reviewed)", resource: "https://www.roicool.com/en/blog/google-ai-overview.md" } - { title: "What Is Guerrilla Marketing? Detailed Guide with Examples (Reviewed)", resource: "https://www.roicool.com/en/blog/gerilla-pazarlama-nedir.md" } - { title: "Advertising on Google: What It Costs and How to Set It Up in 2026 (Reviewed)", resource: "https://www.roicool.com/en/blog/advertising-on-google-cost-and-setup.md" } - { title: "The whole team", resource: "https://www.roicool.com/en/team.md" } --- # Zehra Adaş Managing Partner. Zehra Adaş is Roicool's co-founder and a Managing Partner, and leads strategic marketing, specializing in brand positioning, digital communication and creative strategy. ## Profiles - [LinkedIn](https://www.linkedin.com/in/zehra-ada%C5%9F1/) ## About Zehra Adaş is Roicool's co-founder and a Managing Partner, and leads strategic marketing, specializing in brand positioning, digital communication and creative strategy. Zehra pairs disciplined project management with a creative eye, helping brands build strong bonds with their audience and grow sustainably online. At Roicool, Zehra has led projects across many sectors and delivered results on both the strategy and the execution side. ## Areas of expertise - [GEO and AEO](https://www.roicool.com/en/services/geo-agency) - [CRM and project management](https://www.roicool.com/en/services/crm-consulting) ## Services led ### GEO agency We measure how AI mentions your brand, how it defines you, and where you stand compared to your competitors, establishing your brand as a trusted reference in these AI-generated answers. [GEO agency](https://www.roicool.com/en/services/geo-agency) ### CRM consulting CRM selection, setup, migration and integration: manage the journey from form fill to closed deal in one system. [CRM consulting](https://www.roicool.com/en/services/crm-consulting) ### HubSpot consulting CRM consulting cluster. HubSpot setup, lifecycle stages, lead scoring, automation and sales data fed back to Google Ads and Meta. [HubSpot consulting](https://www.roicool.com/en/services/hubspot-consulting) ### GEO content GEO agency cluster. Content structured to be cited as a source in ChatGPT, Gemini, Perplexity and AI Overviews: definition, evidence, tables and FAQs. [GEO content](https://www.roicool.com/en/services/geo-content) ### Zoho CRM consulting CRM consulting cluster. Zoho CRM setup and customisation: modules, Blueprint processes, workflows, web and ad integrations. [Zoho CRM consulting](https://www.roicool.com/en/services/zoho-crm-consulting) ### AI visibility analysis GEO agency cluster. A baseline report and roadmap that measures how your brand is mentioned in ChatGPT, Gemini, Perplexity and Google AI Mode. [AI visibility analysis](https://www.roicool.com/en/services/ai-visibility-analysis) ### Bitrix24 consulting CRM consulting cluster. Bitrix24 CRM setup: pipelines, robots, Open Channels, phone and messaging integrations, and a simple, role-based interface. [Bitrix24 consulting](https://www.roicool.com/en/services/bitrix24-consulting) ### Salesforce consulting CRM consulting cluster. Salesforce Sales Cloud audits, simplification, marketing integrations and opportunity data fed back to ad platforms. [Salesforce consulting](https://www.roicool.com/en/services/salesforce-consulting) ### Microsoft Dynamics 365 consulting CRM consulting cluster. We set up Dynamics 365 Sales for sales teams working in Microsoft 365 and connect it to marketing and ad data. [Microsoft Dynamics 365 consulting](https://www.roicool.com/en/services/dynamics-365-consulting) ### Pipedrive consulting CRM consulting cluster. A simple sales pipeline, automation, and web and outbound integrations in Pipedrive, for small and mid-size sales teams. [Pipedrive consulting](https://www.roicool.com/en/services/pipedrive-consulting) ### AEO Agency GEO agency cluster. Search optimization so that your content appears as a source in Google AI Overviews, AI Mode and chat-based AI answers. [AEO Agency](https://www.roicool.com/en/services/aeo) ## Case studies ### Modaltrans SEO case study: organic and AI visibility Digital marketing for logistics · Modaltrans [Read the case](https://www.roicool.com/en/case-studies/aeo-strategy-for-ai-visibility) ### MEP: A Premium Webflow Showcase for Turkey's Leading DMC Travel and tourism marketing · MEP DMC [Read the case](https://www.roicool.com/en/case-studies/mep-premium-webflow-showcase) ### SESTEK: how we connected Webflow forms to Dynamics 365 SaaS marketing agency · SESTEK [Read the case](https://www.roicool.com/en/case-studies/sestek-webflow-cloud-dynamics-365-integration) ## Writing - [How to choose a CRM: an 8-question decision guide for B2B companies](https://www.roicool.com/en/blog/how-to-choose-crm) - [How does ChatGPT choose brands? The sources behind its recommendations](https://www.roicool.com/en/blog/how-chatgpt-chooses-brands) - [CRM migration checklist: moving to a new CRM without losing data](https://www.roicool.com/en/blog/crm-migration-checklist) - [How to measure AI visibility: tracking your brand in AI answers](https://www.roicool.com/en/blog/how-to-measure-ai-visibility) - [What is Bitrix24, and who is it for?](https://www.roicool.com/en/blog/what-is-bitrix24) - [GEO checklist: 20 steps to become a source in AI answers](https://www.roicool.com/en/blog/geo-checklist) - [What can you do with HubSpot's free CRM?](https://www.roicool.com/en/blog/hubspot-free-crm) - [Zoho CRM setup, step by step](https://www.roicool.com/en/blog/zoho-crm-setup) - [Generative Engine Optimization (GEO): What Evidence Says](https://www.roicool.com/en/blog/what-is-generative-engine-optimization) - [AEO Strategies](https://www.roicool.com/en/blog/aeo-strategies) - [What is Marketing Mix? The 4P, 7P, and 4C Models](https://www.roicool.com/en/blog/what-is-marketng-mix-4p-7p-4c) - [AEO for SaaS Companies: Boost Visibility Through Content Creation](https://www.roicool.com/en/blog/saas-aeo-content-guide) - [What Is a Target Market? A Strategic Guide to Focusing Your Business](https://www.roicool.com/en/blog/what-is-a-target-market) - [What is Persona? The Invisible Guide to Digital Strategy](https://www.roicool.com/en/blog/what-is-persona) - [What Is a PR Campaign? Best Examples and How to Build One](https://www.roicool.com/en/blog/what-is-a-pr-campaign) - [What is OKF (Open Knowledge Format)? Structure, implementation and what it means for GEO (Reviewed)](https://www.roicool.com/en/blog/what-is-okf) - [What is Google AI Mode? How it differs from AI Overviews and what it means for brands (Reviewed)](https://www.roicool.com/en/blog/what-is-google-ai-mode) - [What is Apollo.io? Setup and use for B2B prospecting (Reviewed)](https://www.roicool.com/en/blog/what-is-apollo-io) - [7 Effective SEO Strategies That Get Immediate Results: Get to the Top on Google! (Reviewed)](https://www.roicool.com/en/blog/7-effective-seo-strategies) - [ChatGPT Ads in Turkey: What Non-US Advertisers Face (Reviewed)](https://www.roicool.com/en/blog/chatgpt-ads-in-turkey) - [What Is an Advertising Agency? A Guide to Agency Services and Choosing the Right Partner (Reviewed)](https://www.roicool.com/en/blog/what-is-an-advertising-agency) - [Social Media Agency in Turkey: Scope, Price, 2026 Rules (Reviewed)](https://www.roicool.com/en/blog/sosyal-medya-ajansi) - [Google Ads Cost in Turkey 2026: Surcharge, VAT, Withholding (Reviewed)](https://www.roicool.com/en/blog/google-ads-costs-in-turkey) - [What Is AI SEO? Definitions, Evidence, Measurement (Reviewed)](https://www.roicool.com/en/blog/ai-seo) - [SEO Pricing 2026: 3 Surveys, 3 Very Different Answers (Reviewed)](https://www.roicool.com/en/blog/seo-pricing) - [The Evolution of Artificial Intelligence and the Place of CHATGPT-5 (Reviewed)](https://www.roicool.com/en/blog/chatgpt-5) - [What is a Digital Marketing Strategy? Step-by-Step Practice Guide for 2025 (Reviewed)](https://www.roicool.com/en/blog/digital-marketing-strategy-guide) - [How to Define and Track KPIs: A Step-by-Step Guide (Reviewed)](https://www.roicool.com/en/blog/what-is-a-kpi) - [Brand Names: The Art and Strategy of Creating the Perfect Name (Reviewed)](https://www.roicool.com/en/blog/brand-names) - [What Is Niche Marketing? A Guide to Dominating Your Market Segment (Reviewed)](https://www.roicool.com/en/blog/what-is-niche-marketing) - [Innovative Marketing Examples: Proving Why Innovation Matters Now More Than Ever (Reviewed)](https://www.roicool.com/en/blog/innovative-marketing-examples) - [How to Write Effective Ad Copy: Formulas, Examples and a Pre-Launch Checklist (Reviewed)](https://www.roicool.com/en/blog/ad-copy-examples) - [Health Advertising Regulation 2026: Expected Changes and Compliance Guide (Reviewed)](https://www.roicool.com/en/blog/health-advertising-regulation-2026) - [What is SEO Consulting? Rise to the Top in Digital with Roicool. (Reviewed)](https://www.roicool.com/en/blog/what-is-seo-consulting) - [What is Viral Marketing? Strategies to Make Your Brand Spread (Reviewed)](https://www.roicool.com/en/blog/what-is-viral-marketing) - [Artificial Intelligence and Advertising: A New Era in Digital Marketing (Reviewed)](https://www.roicool.com/en/blog/artificial-intelligence-and-advertising) - [What is a Content Creator? The Next Generation Marketing Power of the Digital World (Reviewed)](https://www.roicool.com/en/blog/what-is-content-creator) - [What is Advertising? A Comprehensive Guide to Taking Your Brand to the Top (Reviewed)](https://www.roicool.com/en/blog/what-is-advertising) - [What is AI Overview? Understanding Google's New Feature (Reviewed)](https://www.roicool.com/en/blog/google-ai-overview) - [What Is Guerrilla Marketing? Detailed Guide with Examples (Reviewed)](https://www.roicool.com/en/blog/gerilla-pazarlama-nedir) - [Advertising on Google: What It Costs and How to Set It Up in 2026 (Reviewed)](https://www.roicool.com/en/blog/advertising-on-google-cost-and-setup) Breadcrumb: [Home](https://www.roicool.com/en) › [Roicool: from marketing to creative, your partner in digital](https://www.roicool.com/en/team) › Zehra Adaş Related pages: - [The whole team](https://www.roicool.com/en/team) **Talk to Zehra**: Tell us your goal; in the first strategy call we work out together where to start. [Book a call](https://www.roicool.com/en/book-a-meeting) Source: https://www.roicool.com/en/team/zehra-adas · Last updated: 2026-10-21