A/B Test

A/B testing, also known as split testing, is a method often used in online marketing. This test aims to determine which performs better by comparing two different versions of a web item (e.g. a landing page, call-to-action (CTA), email subject line, or product description).

AIDA

The AIDA model is a classic marketing and communication framework that describes four successive stages that a potential customer goes through before making a purchase decision. The abbreviation AIDA stands for:

advertorial

Advertorial is a form of marketing, consisting of a combination of the words advertising and editorial content, imitating the style and tone of an editorial article when promoting a product, service or brand.

Anchor Text

What is Anchor Text? Why is it important for SEO? Anchor text are clickable words that appear in a hyperlink. It is the text that users see and click to go from one web page to another.

Adblocker

What is an Adblocker? Ad Blockers and User Experience Adblocker (ad blocker) is a software tool or browser extension designed to prevent ads from appearing on websites, videos, and apps.

Affiliate Marketing

Affiliate marketing is a performance-based online marketing strategy in which individuals or companies (affiliates) earn commissions for each sale, click, or lead they generate through their unique referral links by promoting a third-party product or service.