AIDA

What is the AIDA Model?

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AIDA modelis a classic marketing and communication framework that describes the four successive stages that a potential customer goes through before making a purchase decision. The abbreviation AIDA stands for:

• Attention: To attract the attention of the customer.
• Interest: To arouse interest in your product or service.
• Desire (Desire): Creating a desire or emotional connection.
• Action: Encouraging the customer to take an action, such as making a purchase or signing up.

This model divides the process of persuasion into actionable stages, especially since it divides the process of persuasion into action advertising, sales texts (sales copy) and landing page designIt is quite useful.

AIDA Model Example:

Suppose you sell ergonomic office chairs. Here's how AIDA can redirect your landing page:

• Caution: “Say Goodbye to Back Pain at Work!” Such a remarkable title.
• Interest: A short paragraph explaining how your seats support posture and increase productivity.
• Desire: Testimonials from satisfied customers and photos of stylish home offices.
• Action: “Place Your Seat Order Today — Free Shipping!” as clear as Call to action (CTA) button.

Using AIDA allows your message to address the customer's journey — from recognizing your brand to finally taking action.

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