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Digital Marketing

Reach your target audience with digital marketing trends, strategies and tools. Get up-to-date information on performance marketing, social media, email and more.
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Digital Marketing
10
min read time

What Is a PR Campaign? Best Examples and How to Build One

Bir markanın hikayesini anlatmak ve kamuoyunda olumlu bir algı oluşturmak, reklamın ötesinde bir beceri gerektirir. PR çalışması, medya ilişkileri, kriz yönetimi ve etkinlikler gibi yöntemlerle markanın güvenilirliğini ve itibarını inşa eder. Bu makalede, PR ve reklam arasındaki temel farkları açıklıyor, adım adım etkili bir PR stratejisi oluşturma yöntemlerini anlatıyor ve dünyadan ilham veren kampanya örneklerini paylaşıyoruz.

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Digital Marketing
18
min read time

Social Media Advertising: Reach the Top in Digital with Roicool!

Explore the intricacies of social media advertising with Roicool's expertise. Stand out in digital with goal-oriented strategies, effective content generation, and data-driven optimization. The best social media advertising solutions for your brand are here!

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Digital Marketing
12
min read time

10 Common Google Ads Mistakes and How to Fix Them for Better Performance

Are you struggling to get a positive return from your Google Ads campaigns? You're not alone. Many businesses fall into common traps that lead to low click-through rates, high costs, and minimal conversions. In this detailed article, we'll dive deep into ten of the most frequent Google Ads mistakes, explaining the "why" behind each one and offering practical, step-by-step solutions. Whether you're a beginner setting up your first campaign or a seasoned marketer looking to refine your strategy, this resource will equip you with the knowledge to optimize your ad spend, increase your conversion rate, and achieve your business goals.

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Digital Marketing
11
min read time

What Is an Advertising Agency? A Guide to Agency Services and Choosing the Right Partner

In the complex world of modern marketing, understanding the role of an advertising agency is crucial for any business looking to scale. This article breaks down the fundamentals of what an ad agency is, the key services they provide—including strategic planning, creative development, and digital execution—and the significant benefits of partnering with one. Whether you're a startup looking to make an impact or an established company aiming to refresh your brand, this guide will equip you with the knowledge to navigate the agency landscape and find a partner that drives real, measurable results.

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Digital Marketing
9
min read time

What is Google Ads and Why It's Vital to Your Business

What is Google Ads and how to grow your business In this guide, we have explained in detail what Google Ads is, the different types of ads and the steps to follow for a successful campaign. Learn how to increase your sales using your advertising budget in the most efficient way.

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Google Haritalar Reklam Verme için Ne Yapılmalıdır?
Digital Marketing
9
min read time

Google Maps Advertising: Take Your Local Visibility to the Top

Getting local customers to find you on the map is now easy. Google Maps advertising allows your business to be more visible in your area and receive conversions such as direct directions, searches, or website clicks. In this guide, we explain step by step how map ads work, how much they cost, and how to get effective results with the right strategy. In addition, thanks to Roicool's expertise in this area, you will find tips to become not only visible, but also the preferred brand.

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reklam nedir ve önemli kısımları nelerdir
Digital Marketing
17
min read time

What is Advertising? A Comprehensive Guide to Taking Your Brand to the Top

Do you think advertising is just a promotional tool? This comprehensive guide goes far beyond the basic definition of advertising, examining the strategic power that drives a brand to the top, from A to Z. You'll find everything from the psychological triggers that shape consumer decisions, to the basic objectives of a campaign; from a detailed analysis of traditional and digital ad types, from scratch to the steps of creating a successful advertising campaign from scratch. Whether you're a business owner or a marketing enthusiast, this post offers in-depth information that will change the way you look at advertising.

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dijital reklamcılık nedir önemli başlangıç noktaları
Digital Marketing
17
min read time

What is Digital Advertising? Comprehensive Guide from Beginner to Advanced

This blog post is a comprehensive guide covering digital advertising from beginner to advanced. The article explains basic concepts such as CPC, CPM and ROAS, starting with the definition of digital advertising and its differences from traditional advertising. It highlights the benefits of digital advertising, such as precise targeting, cost-effectiveness, and measurability. The guide, which details the main types such as search engine (SEM), social media, display ads and influencer marketing, also explains step by step how to create a successful digital advertising strategy (target setting, audience analysis, budget planning). Finally, it also addresses future trends such as measuring campaign performance, optimization and artificial intelligence, presenting the topic in a holistic way.

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etkili persona oluşturma yöntemi
Digital Marketing
15
min read time

What is Persona? The Invisible Guide to Digital Strategy

Are the steps you take in digital marketing not finding their target, are your campaigns not generating the engagement you expect? The source of the problem may be that you do not know your target audience enough. This comprehensive guide covers the concept of “persona”, the invisible protagonist of digital strategy, from A to Z. Discover how to build a deeper connection with your customers and use your resources most efficiently with data-driven strategies rather than predictive marketing.

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Digital Marketing
12
min read time

What is a Content Creator? The Next Generation Marketing Power of the Digital World

Meet the most strategic force to make your brand voice heard in the digital world: Content Producers. In this comprehensive guide, learn what a content creator is, how it increases brand value, and how it takes visibility to the top with SEO.

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instagram-reklam-vermek
Digital Marketing
15
min read time

Instagram Advertising: A Comprehensive Guide for 2025

Instagram has gone beyond just being a social platform for brands to become one of the most powerful weapons of digital marketing. But using this power correctly requires much more than just pressing a button, that is, a strategic approach. In this comprehensive article, we go deep into critical topics such as setting up a professional business account, effective use of Meta Ad Manager, the art of finding the right audience, budget optimization, ROAS (Return on Investment) analysis, and post-campaign optimization. Our goal is to give you the vision to turn advertising into a measurable investment, not just advertising.

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