What is lead generation? Is it just about getting form fills?

No. Our job is to deliver qualified, budget-ready prospects—not raw contacts that waste sales resources.

I receive hundreds of leads but none convert. What’s wrong?

You’re chasing volume over quality. We narrow targeting, send traffic to CRO landing pages, and let forms filter out unqualified audiences.

How do you lower my customer acquisition cost (CPA)?

We pause wasteful segments, A/B test ads and landing pages, and improve quality scores so you pay less for better conversions.

Are B2C and B2B lead programs the same?

Not at all. B2C emphasizes emotion and speed; B2B demands trust and ROI proof. We tailor funnel design, messaging, and channels accordingly.

A lead didn’t buy immediately—was the campaign a failure?

No. That’s when lead nurturing begins. Automation and value-rich content keep you top-of-mind until they’re ready to buy.

What happens when we partner with Roicool?

We define personas and profitability goals, build conversion funnels, launch precision campaigns, sync leads into your CRM, and report on ROI.

20+

5/5

Feedback from 20+ customers

Lead generation that turns into customers, not just clicks

Q: Which channels do you use for lead generation?

We deploy search (Google Ads, AEO) for hot demand, Meta/LinkedIn for awareness, and remarketing to win back undecided visitors.

Q: What exactly is a sales funnel?

It’s the guided journey from awareness to decision. We orchestrate every touch so prospects never fall through the cracks.

We see lead generation not as a 'numbers' game, but as a 'quality' strategy. We precisely filter your target audience and bring you prospects who are not just 'interested' but 'ready to buy'.

Check out our services

Reach new customers faster with lead generation

If you want to grow your brand, you can't leave lead acquisition to chance. It's not enough just to be visible in digital; the challenge is to turn that visibility into a tangible and profitable sales opportunity.

At Roicool, we tackle this challenge, especially with our deep experience in the healthcare, construction and B2B sectors. With our lead generation strategies designed specifically for you, we don't just target the right people, we build a system that will turn them into real customers.

Our approach is not 'number' but 'quality' oriented. We filter out potential customers who are not just filling out the form, but who are genuinely interested in your services. By integrating the right channels (SEO, Google Ads, Meta) and effectively 'nurturing' those leads, we ensure that every penny of your budget comes back to you as a profitable customer.

Together with our team of experts, Lead Generation will provide you with new strategies. Take the first step by contacting us.

Let's optimize your lead collection processes together. Let us connect the right audience with the right system for you.

Mahmud Filoglu

Founders

Turn leads into real opportunities with Lead Generation

Capture your target audience at the right time and ensure a continuous flow of leads for your brand with high-quality forms. Accelerate growth with effective conversion strategies at every stage of your sales funnel.

Turn visitors into quality leads with targeted forms and interactive calls.

Automate lead management with CRM and email integrations.

Analyze leads and take action with segmentation and labeling.

Feed the user with strategic content, speed up the decision-making process.

Constantly increase your conversion rates with testing and optimization processes.

Don't limit your lead generation process to collecting data, turn it into real opportunities.
At Roicool, we help you understand your audience, segment them and take effective action with transformation-driven strategies.

Building blocks of our lead generation strategy

Analysis

Needs and Goal Analysis
First, we analyze your brand and target audience in detail. We clarify which types of leads are really valuable to you.

Strategy

Strategy and Channel Selection
We create a lead generation strategy in accordance with the target. We identify and build the right digital channels (Meta, Google, LinkedIn, Criteo, etc.)

Funnel Design

Funnel and Content Design
We design the funnel structure that will attract interest and turn it into leads. We guide visitors step by step with forms.

merchandising

CRM and Sales Integration
We integrate the collected leads directly into your sales team.We build the process efficiently with CRM, email automations and notifications.

Roicool Leading Webflow Agency

We are ready in just 3 steps

In three simple steps
start your digitalization process

Acquaintance and analysis

We talk about your goals, we evaluate your current situation together.

Strategy meeting

We prepare a growth strategy tailored to you and share the plan and details.

Offer

At the end of the interviews, we offer a clear offer specific to the needs of your brand.

Win new customers with confidence with proven digital strategies

Growing your brand requires not just advertising, but the right strategy. Roicool combines creative ideas with data to bring you to potential customers.

We focus on both quick results and long-term success in projects. We share developments with you on a regular basis, working like a team that thinks with you on the digital side.

Schedule a meeting

Bir doktor, muayene için hasta ile konuşurken bir tablette notlar alıyor, bu görüntü bir akıllı telefonda sosyal medyada gösteriliyor.

Performance marketing

Increase your ad conversions with data-driven performance marketing.

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SEO agency

Permanently settle in the first positions on Google with AEO and SEO consulting.

Webflow Agency

Have lightfast, transformation-driven sites with Webflow infrastructure.

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Google advertising agency

Turn your budget into profit with Roicool, an expert Google advertising agency.

Diş beyazlatma reklamıyla açık siyah doğal dişlerini gösteren bir dizüstü bilgisayar.

Web design

Turn your visitors into customers with user-oriented web design.

İki akıllı telefonda diş hekimi randevu ve iletişim formu gösteriliyor, beyaz ve mavi temalı diş sağlığı uygulaması arayüzü.

Lead generation

Gain quality leads with effective lead generation strategies.

Dizüstü bilgisayar ekranında, bel ve boyun fıtığı tedavileri ile ilgili sağlık web sitesi sayfası gösteren kıvrılmış beyaz kağıt.

Conversion rate optimization

Increase your number of quality leads with conversion-driven landing page design.

İçindekiler:

Lead Generation: The Bridge Between Marketing and Sales

Generating high-quality leads requires perfect alignment between the Marketing and Sales departments. We use our technical expertise to align these two teams toward a single growth objective.

1. A New Standard for Lead Quality: Defining MQL and SQL

Generic leads waste your sales team's time. We start by clarifying your definition of Sales Qualified Lead (SQL) and Marketing Qualified Lead (MQL). Our strategy tracks niche behavioral signals (time spent on site, specific document downloads) to gauge a prospect's readiness, automatically feeding it into your CRM system.

Delineating MQL (Marketing Qualified) and SQL (Sales Qualified)
Lead scoring and behavioral signal tracking
Delivering ready-to-close, warm leads to the sales team

2. Lead Nurturing: Automating Prospect Engagement

Not every collected prospect buys immediately. This requires a "lead nurturing" process. We integrate automation tools (HubSpot, Mailchimp, etc.) with your CRM to warm up prospects with relevant content (email, personalized pages). This continuous interaction ensures prospects choose you over competitors.

CRM and Email automation integration
Personalized lead nurturing flows
Long sales cycle management

3. Sales-Focused Funnel Optimization and Cost Control

The true success of Lead Generation lies in reducing the Customer Acquisition Cost (CAC). We eliminate friction between the Marketing Funnel and the Sales Funnel. We constantly optimize CPL (Cost Per Lead) and Cost Per SQL to ensure your ad budget achieves the highest profitable return.

Integrated tracking of Marketing and Sales Funnels
Strategies for reducing Customer Acquisition Cost (CAC)

4. Holistic Growth Strategy: Expertise and Assurance

Lead Generation cannot be solved with a single advertising platform. Working with a digital marketing agency specializing in niche sectors like ours (especially Health and B2B) provides you with a strategy beyond just the channels. This holistic approach ensures you capture not only today's leads but tomorrow's profitable customers. Our successful case studies attest to this expertise.

Holistic strategy beyond channels for niche sectors
Trust (E-E-A-T) built through proven case studies
Long-term, sustainable growth partnership

Lead generation (lead generation)
Frequently asked questions about

What is “Lead Generation”? Just filling out the form?

Never. This is the difference between “lead” and “quality lead”. “Lead” is the fact that anyone leaves contact information. A “quality lead” is someone who is “genuinely interested” in your product or service, has a budget, and “has the potential to buy”.

Our job is not to fill out forms; our job is to find filtered, “hot” and “qualified” leads that won't waste your sales team's time (and your money).

I get hundreds of “leads” a month but no one buys. Where's the problem?

The problem is that you focus on “number” instead of “quality”. You are probably advertising to “everyone”. This is a waste of time and budget.

The difference of roicool begins here: we do not “wide”, but “laser” targeting. We direct the visitor to special landing pages (Landing Pages) made with Conversion Rate Optimization (CRO). The forms and promises on that page naturally bypass the “irrelevant” audience. You are left with only the slip of the cake.

Which channels do you use for “Lead Generation”?

We sell “solutions”, not “channels”. The channel is the tool to the goal: Hot Leads (Ready-to-Buy Audience): With Google Ads (Search Network) and Advanced SEO (AEO) we capture customers who are “looking for you”. Warm/Cold Leads (Awareness): With Meta (Facebook/Instagram) and LinkedIn, we pull the audience that “doesn't know they need it yet” but is your ideal customer into the funnel with offers such as “e-books”, “webinars” or “free analytics”. Remarketing: We bring back those who don't come to your site with persuasive messages.

What exactly is a “Sales Funnel”?

This is the name of our “money-making” system. Each step is a planned journey that takes the visitor from the “awareness” stage to the “evaluation” and “decision” (purchase/form filling) stages.

We never let go of the visitor's hand. Instead of leaving it like a tourist lost on your site, we run it on the red carpet to the goal of “transformation”.

How do you reduce my CPA (Cost Per Acquisition)?

This is our “obsession”. CPA is “how much you spend to win a customer.”

We “trim” your advertising budget to reduce CPA; we “smarten up” your budget. How? We instantly stop keywords and audiences that don't bring conversions (only burn money). With A/B tests, we find out which advertising text and which page design brings more “sales”. By increasing your Google Quality Score (with AEO and speed), we make you appear on top for less money than your competitors.

Low CPA = Direct High ROI (Return on Investment).

Are your processes the same for B2C (End Consumer) and B2B (Companies)?

Absolutely not. Avoid agencies that put these two in the same guise. B2C (Consumer): Focused on “emotion” and “instant” decisions (Meta Ads, Google Shopping). You need fast, clear and attractive offers. B2B (Companies): Focused on “logic”, “trust” and “long-term ROI” (LinkedIn, Google Search, Strategic Content). The decision maker (CEO, Purchasing Manager) must be convinced.

We know that the strategy (and the funnel we use) is completely different from the strategy we sell a 100TL product and the strategy we sell a 100,000TL service.

The incoming “lead” did not buy immediately. Is this a failure?

No! This is where the process of “Lead Nurturing” begins.

Many customers (especially in B2B) do not buy instantly; they want to “investigate”, “trust”. We “feed” these leads with e-mail automation and valuable content (case studies, success stories). When they are “ready” to buy, you are the only name they have in mind.

How will the process work when I work with roicool?

We don't give you a “list”; we set up and integrate you a “working system”.

We define your ideal customer profile (persona) and your “profit” goals.

We design conversion oriented landing pages.

We create advertising campaigns and targeting (laser-focused).

We “instantly” drop incoming “quality leads” directly into your CRM system (e.g. HubSpot, Salesforce) or your sales team's email, if desired.

We constantly report: “What did we spend, how much turnover potential did we create in return?” (ROI).