Performance marketing with Roicool: Process and expertise
Successful performance marketing isn't just about launching ads; it's a process of strategy, analysis, and continuous optimization. At Roicool, we follow this transparent process to convert your budget into profit most efficiently.
Step 1: Creating the performance marketing strategy
We begin by analyzing your brand's goals and current standing. We don't just study you; we study your competitors and your market. We determine who your target audience is, which platforms they use, and what their pain points are. At this stage, we build the ideal customer persona and base the entire strategy on this foundation.
- Developing a sector-based marketing strategy
- Planning a roadmap based on goals
- Determining the advertising budget
- Clarifying target lead and sales rates
Step 2: Ad setup and technical integration
Delivering the right message to the right target is as critical as finding the target itself. We develop compelling ad copy and creative strategies that match your brand's voice. Campaign success depends on the quality of the page users arrive on. Therefore, we create high-conversion optimized landing page designs (with our web design team, if needed).
- Campaign setup on necessary channels
- Planning the budget allocation
- A/B testing
- Identifying opportunity markets
- Landing page optimization
- Preparing ad creatives
- Creating ad copy
Step 3: Ad optimization and budget allocation
We don't "set it and forget it." Our team monitors your campaigns daily, cuts inefficient spending immediately, and proactively shifts your budget to the best-performing channels and creatives. We run an agile optimization process against market conditions and competitor moves, protecting every cent of your budget.
- Daily ad optimization
- Campaign analysis and budget steering
- Identifying high-performance campaigns based on analysis
- Ad refinement efforts
Step 4: Performance marketing and SEO alignment
True digital growth is achieved when channels work together. We use the data from your performance marketing (PPC) campaigns (top-converting keywords, demographics, etc.) to fuel your organic growth strategy. Campaigns without a strong SEO (Search Engine Optimization) foundation become more expensive in the long run. We manage both channels to feed and support each other.
Step 5: Transparent reporting and marketing strategy meetings
We demonstrate success with proof. We provide transparent, easy-to-understand reports that show not just "what we spent," but "what we earned." In monthly strategy meetings, we analyze this data and collaboratively set goals and areas for improvement for the next month. All of our successful projects are the product of this transparent approach.
- Monthly written reporting
- Weekly face-to-face analysis meetings
- Continuous updates via dynamic dashboard
Our expert team: Multi-platform and sector-specific experience
Performance marketing is not about a single channel; success requires a holistic approach. Our team specializes in multi-platform ad management, creating synergy between Google Ads, Meta, LinkedIn, and TikTok. We help you reach your global goals with our multi-language ad management experience, not just in the local market. Niche expertise is critical, especially in highly competitive sectors. The Roicool team stands out with its deep experience in health tourism performance marketing, delivering proven results in this field.
"The ads, application forms, and site structure were all configured specifically for my specialty. There was a noticeable increase, especially in the number of international patients. We proceeded with confidence as they managed the entire process transparently and professionally."
Our performance marketing management fees
Transparency is also at the core of our pricing model. Instead of a "one-size-fits-all" approach, we offer flexible models that scale according to your brand's needs, goals, and the ad budget we'll be managing (e.g., fixed retainer, percentage of spend, or hybrid models). We would be happy to schedule a meeting with you to provide a clear pricing and budget analysis.
Start your digital growth journey
Are you ready to unlock your brand's potential and turn your ad budget into profit? Book a meeting today to start your digital growth journey with us.

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