Case Study: AEO-Focused Growth from Scratch with Modaltrans (0 → 24+)
In competitive industries such as B2B Logistics and SaaS, where digital transformation is accelerating, it is not enough to simply "exist"; it needs to be perceived as an authority. In this era where Google is redefining search habits with SGE (Search Generative Experience), that's exactly what we were aiming for with our partner, Modaltrans.
This case study tells how we abandoned an old and inefficient infrastructure, built a Webflow website from scratch, and supported this foundation with an AEO (Answer Engine Optimization) focused content strategy to move the "AI Visibility" score from 0 to 24+ in just 3 months.
The Challenge: Zero Digital Assets and SGE Invisibility
When we started working with Modaltrans, their digital assets were well below their potential.
- Old Infrastructure: The current site was unable to respond to technical SEO requirements and modern user experience (UX).
- Zero Content Strategy: Their sectoral expertise was not being put into writing; therefore, there was no blog presence and no "answer authority."
- Invisibility: As a natural consequence of these issues, the "AI Visibility" score measured on tools like Semrush was zero. They were not referenced in Google's AI-powered answers (SGE).
Strategy: Technical Excellence and Semantic Authority
Our solution, rather than superficial improvements, was to re-lay the foundation. We built our strategy on two main pillars:1. Infrastructure: High-Performance Webflow Migration
The foundation of the strategy was laid with Webflow, which offers speed, security, and SEO flexibility. We started a user-oriented web design and development process with a Webflow structure, benefiting from site speed and a clean code structure.
- Design and Development from Scratch: We provided not only a modern design but also a clean code structure that Google bots love, a mobile-first architecture, and high site speed (Core Web Vitals).
- Technical SEO Optimization: With the flexibility offered by Webflow, we structured all technical SEO settings (crawling budget optimization, meta tags, canonical URLs) down to the finest detail.2. Content: AEO-Oriented Production and Schema Integration
We produced not just "content," but "answers."
- Blog Strategy: We didn't just refresh the existing blog; we rolled out a content plan from scratch. We focused not on "What does Modaltrans sell?" but on "What problems do users experience in the logistics industry?"
- AEO On-Page: Each blog post was written with the aim of "People Also Ask" (PAA) and "Featured Snippet." Snippetable content was created with clear questions and short, satisfying answers.
- Intensive Schema Markup: We took a critical step for AI bots to "make sense" of the content. We amplified E-E-A-T signals by integrating not only Organization and Article schemas but also Service schemas for services and FAQPage schemas, in line with the nature of B2B SaaS.
Results: 3-Month Sprint Success
The Webflow website and AEO-focused content strategy we built from the ground up proved itself with data at the end of 3 months of focused study:
- AI Visibility Explosion: The AI visibility score, which was 0 (Zero) at the start of the project, reached a level of 24+ at the end of the 3rd month.
- SERP Features: Modaltrans gained visibility in "Featured Snippets" and PAA boxes on targeted "question"-focused keywords.
- Organic Growth: An increase in authority was achieved not only in SGE but also in the "blue link" results. Organic traffic coming from answer-oriented (long-tail, high-intent) queries has plotted a steady increase since the site's launch.
Analysis: The Combination of Modern Technology and AEO Strategy
The rapid success in 3 months on this project depends not on a single factor, but on the perfect synchronization of the two fundamental pillars (technical and semantic). The main implications that bring success are:
- The technical basis (Webflow) created a leverage effect:
Instead of trying to optimize an old site, building it on a "right" foundation from scratch with Webflow enabled AEO strategies to find an immediate payoff. Clean code, high Core Web Vitals, and the ability to implement Schema instantly became the engine of the 3-month sprint.
- AEO is faster than traditional SEO
Instead of just focusing on keyword competition (blue links), we aimed directly at "questions" and "answers" (AEO). Answer engine features like Google SGE and "People Also Ask" can make a site stand out much faster than traditional rankings when they receive authority signals (E-E-T and Schema).
- SGE recognizes authority:
The jump from 0 to 24+ points indicates that Google's AI engine now recognizes ModalTrans as a "trusted source of answers" in the logistics sector. At RoiCool, we "translated" our partner's expertise into Google's AI with technical SEO and semantic content strategy, making them a digital authority.