Clickbait

Clickbait is online content specifically designed to attract attention and encourage users to click on a link. It often uses sensational, exaggerated or misleading titles.

Core Web Vitals

Core Web Vitals is a set of specific factors that Google considers important in the overall user experience of a web page. These are part of Google's page experience signals and directly affect SEO rankings.

Cookies (Cookies)

Cookies are small text files that websites store on a user's device that are used to remember information about that visit.

CTA (Call to Action)

CTA (Call to Action) refers to referrals that encourage users to take a specific next step. These are usually found in the form of buttons, links, or short phrases on websites, emails, or advertisements, directing users to a goal such as buying, signing up, or contacting the business.

CDN (Content Delivery Network)

A CDN (Content Delivery Network) is a system of distributed servers located in different geographical locations. Its main function is to deliver website content (such as images, videos, style pages or scripts) to users more quickly and efficiently using the nearest server.

CMS (Content Management System)

CMS (Content Management System) is software that allows users to create, manage and modify content on a website without the need for deep technical knowledge. It separates content from code, making it easier for non-developers to update and maintain websites.

Canonical Tag

The Canonical tag is an HTML element used to indicate the preferred (original) version of a web page with multiple versions of similar content. This tag helps prevent the indexing of duplicate content by directing search engines to the original source.

CPC (Cost Per Click)

CPC (Cost Per Click) is a common pricing model in online advertising, where advertisers pay each time a user clicks on their ads. It is widely used on platforms such as Google Ads and Facebook Ads and is vital for measuring advertising performance with budgeting.

Customer Lifetime Value (CLV)

Customer Lifetime Value (CLV) is an important metric in marketing that estimates the total revenue a business can expect to receive from a single customer over the entire duration of its relationship with that customer.

Customer Journey

Customer Journey describes the entire experience a customer experiences with a brand, from the first point of contact to the last purchase and beyond.