CPC (Cost Per Click)

CPC (Cost Per Click)

CPC (Cost Per Click)is a common pricing model in online advertising, where advertisers pay each time a user clicks on their ads. Google Ads and Facebook Ads It is widely used on platforms such as and is vital for measuring advertising performance with budgeting.

This model helps businesses control costs while also allowing them to attract targeted traffic to their websites. Actual CPC depends on factors such as competition, keyword relevance, and advertising quality score.

Example:

Suppose you have an online sneaker store and you bid €1.50 for the keyword “buy sneakers online”. Every time someone clicks on your ad on Google, you pay €1.50. If your ad receives 100 clicks, you will have paid €150 in total.

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