CTA (Call to Action)

CTA (Call to Action)

CTA (Call to Action)refers to referrals that encourage users to take a specific next step. These are usually found in the form of buttons, links, or short phrases on websites, emails, or advertisements, directing users to a goal such as buying, signing up, or contacting the business.

CTAs, to increase conversion rates and propel users through the sales funnel is very important.

Example:

You have a landing page for a free webinar. A big button at the end of your login says “Sign Up Now”. This button is your CTA; it is the basic action you want visitors to take.

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