Customer Journey

What is a customer journey? Engagement Map with Your Brand

The Customer Journey, where a customer lives with a brand, from the first point of contact to the last purchase and after the whole experience defines. This process maps out all the points of contact a person interacts with, such as your website, social media, ads, emails, and even customer support.

Understanding this journey helps businesses identify where they can improve the experience, build trust, and drive conversions.

Example:

Suppose someone needs a new running shoe:

• Awareness: They see the Instagram ad of your eco-friendly running shoes.
• Rating: They click on your website and read product reviews.
• Verdict: They sign up for a discount code and complete the purchase.
• Handling: A week later, they receive a follow-up email asking for feedback.
• Advocacy: They like the shoes very much and post a positive review on Google.

By analyzing the customer journey, you can tailor your marketing strategy to their needs every step of the way.

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