Clickbait

What is Clickbait?

Clickbaitis online content specifically designed to attract attention and encourage users to click on a link. It often uses sensational, exaggerated or misleading titles. While clickbait can drive traffic, it can lead to disappointed users when the actual content doesn't deliver what the headline promises.

Clickbait often appeals to the value of curiosity, fear, or shock. Typical phrases include patterns such as “You won't believe what happens next” or “This one trick will change your life.”

Example:

You see an article titled “This Celebrity Just Got Arrested — You'll Never Guess Why.” When you get curious and click on the link, you see that the article is an exaggerated news story about a trivial traffic violation.

Important:

Although Clickbait can initially generate traffic, can damage user trust and can increase your bounce rate. This will negatively affect your SEO in the long run.

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