Case study: 70% growth with E-E-A-T focused SEO in health
The health sector is the most sensitive category that Google classifies as “YMYL” (Your Money Your Life), meaning that it has a direct impact on users' lives and finances. In this industry SEO To do this is not just to place keywords, but to prove to Google that you are a “trustworthy” and “authoritative” resource.
In this case analysis, our partner in the field of health tourism Lumena Health With our E-E-A-T (Experience, Expertise, Authoritarianism, Reliability) focused strategy for, we will share how we have increased organic traffic by over 70% in a 6-month period and built subject authority.
Challenge: E-E-A-T barrier and low authority
Our partner, despite being an expert in the medical field, could not communicate this expertise digitally to Google and users with strong enough signals.
- Low Organic Visibility: In highly competitive “health” queries, the site was invisible.
- Lack of Authority: Google did not recognize the site as an “authority” that could advise on medical matters.
- Insufficient Content: Current blog content was “thin” and superficial; it was far from answering users' questions in depth.
Strategy: solving google's “trust” algorithm
We devised a strategy to build an authority from scratch. Our goal was to make Novena Clinic an “expert” and “trusted” resource in the eyes of Google.
1. E-E-A-T oriented content production (authority basis)
We've produced “expert-approved” content, not just “SEO compliant”. We've maximized the “Experience” and “Expertise” signals that Google is looking for.
- Expert Approval Process: All medical contents were written or reviewed by real doctors of the clinic (
auteurandReviewedBysignals). - Topic Clusters: Around a specific treatment area (e.g., rhinoplasty), we have built a “subject authority” architecture that covers every detail from the main subject to the subtopics.
- Question Oriented Content (AEO): Targeting “People Also Ask” (PAA) and “featured snippet”, we provided clear, empathetic and expert language answers to patients' real questions.
2. Technical SEO and semantic (Schema) enhancement
We have configured the technical infrastructure of the website in such a way that it tells Google, “We are a health organization, and this is our specialist.”
- Medical Schema Integration: Going beyond standard schemes
MedicalOrganization,Médico(Doctor),MedicalCondition(Medical Condition) andArtikelWe have integrated (article) schemes in detail. - On-Page SEO Improvements: All page titles, meta descriptions, and internal linking structure were optimized according to user intent and E-E-A-T principles.
- Core Web Vitals (Speed): We met Google's technical quality expectations by improving user experience (UX) and site speed.
3. Authority building and off-page (Backlink) strategy
To reinforce Google's “Trustworthiness” signal, we have proven that the site is not only a self-proclaimed resource, but also “recommended by others.”
- Ethics (White-hat) Link Building: Reference from trusted health portals, sites with university extensions and reputable news sources (Backlink) purchases were made.
- Digital PR and Expert Opinion: We conducted digital PR work, which allowed the doctors of our partner clinic to be referred as “experts” on other platforms in the industry.
- Local Authority (Local SEO): With Google Business Profile optimization and local directory records, we have consolidated the physical presence and local reliability of the clinic.
Results: gaining the trust of google
Our 6-month comprehensive E-E-A-T and SEO strategy has paid off:
- Organic Traffic: Total organic traffic of the site (Y-o-y) Over 70% increased.
- Keyword Success: In the top 3 positions in competitive medical queries 60% increase provided.
- Authority and Visibility: Visibility of the site in queries such as information-oriented “what is”, “how to” and “featured snippet” fields 120% increased.
Analysis: SEO in health is the art of building patience and trust
This case analysis has proven that SEO success in the healthcare sector is possible not with “short-cut” tricks, but by methodically meeting all the requirements (technical, content and authority) of Google's E-E-A-T algorithm. At Roicoool, we've “translated” our partner's medical expertise into the language Google understands, making them the authority they deserve in digital.
