GEO Agency Roicool: Become the Recommended Brand in AI Answers
Roicool is a Generative Engine Optimization (GEO) agency that helps brands get cited and recommended in responses from ChatGPT, Gemini, Perplexity, and Google AI Overviews. We measure how AI mentions your brand, how it defines you, and where you stand compared to your competitors, establishing your brand as a trusted reference in these AI-generated answers.
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How do we get your brand into AI answers?
AI visibility analysis
GEO content optimization
Being mentioned in trusted sources
If AI isn't recommending your brand, it's recommending your competitor
When potential customers search for a service, they now ask ChatGPT questions like, "Which dental clinic do you recommend in Istanbul?" Instead of a long list, they see a few brand names and a brief justification. If you aren't in that answer, your customer never sees you when making their decision.
The right strategy is to ensure AI recognizes your brand, provides accurate information about you, and views you as a reliable source. This requires three things: your site must be readable by AI bots, your content must be written with the clarity to be directly quoted, and your brand must be mentioned in industry publications, guides, and review platforms that AI references.
If you would like to discuss your process with our GEO experts, just get in touch.
The power behind the brands appearing in AI responses
Platform-specific evaluation
AIs behave differently when selecting sources. ChatGPT relies on live web searches and its training data. Google AI Overviews uses Google's own index. Perplexity prioritizes up-to-date sources and lists them clearly in every answer. We set priorities based on the platforms your customers use most.
Working with real customer questions
We don't guess the questions we track. We select them by analyzing your sales team, customer conversations, and inquiries coming to your site. This allows us to measure visibility based on the actual questions asked by users who are close to making a purchase decision.
Correcting misinformation at the source
AI can attribute outdated prices, closed branches, or services you no longer offer to your brand. We identify the source of these errors and correct the information at the root; our goal is to ensure AI represents your brand accurately.
Transparent measurement and reporting
We do not make guarantees like "you will be number one in AI," because AI answers vary by user and time. Instead, we regularly test the same set of questions and report on your mention rate, your share relative to competitors, and the traffic coming to your site from AI platforms.
The four pillars of our GEO efforts
AI-bot-friendly infrastructure
Citable content
AI visibility measurement
start your digitalization process
We talk about your goals, we evaluate your current situation together.
We prepare a growth strategy tailored to you and share the plan and details.
At the end of the interviews, we offer a clear offer specific to the needs of your brand.
Growing your brand requires not just advertising, but the right strategy. Roicool combines creative ideas with data to bring you to potential customers.
We focus on both quick results and long-term success in projects. We share developments with you on a regular basis, working like a team that thinks with you on the digital side.
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Frequently Asked Questions (FAQ)
About GEO and AI Visibility
What is GEO, and how does it differ from SEO?
GEO (Generative Engine Optimization) is the practice of ensuring your brand is cited as a source in AI-generated responses from platforms like ChatGPT, Gemini, Perplexity, and Google AI Overviews. While SEO focuses on ranking on search engine results pages, GEO aims to be featured directly within the answer itself. Both share much of the same technical foundation, but they differ in terms of content structure and measurement methods.
How long does it take to see results from GEO work?
When technical access issues are resolved, initial changes can be observed within weeks. Areas requiring brand authority and third-party mentions typically take 3–6 months. We do not provide a guarantee on exact timing; results are volatile because language models can show different sources for the same question at different times.
What is 'Conversion Rate', and what is a 'good' rate?
Strong SEO is the foundation of GEO, but it is not enough on its own. A page that ranks first on Google might not appear in a ChatGPT response at all, because models do not look at rankings, but rather at the quotability of the content and the context surrounding the brand. If your existing SEO infrastructure is solid, progress on the GEO side will be significantly faster.
What exactly is the return on investment (ROI) of optimization?
This is the service with the highest ROI in marketing. Let's do some simple math:Scenario 1 (Without Optimization): You spend 10,000 TL per month on ads and acquire 100 customers with a 1% conversion rate. Your customer acquisition cost (CPA) is 100 TL. Scenario 2 (Optimized with roicool): "We" optimized your page, and your conversion rate increased to 2%.Now, you acquire 200 customers with the same 10,000 TL advertising budget. Your customer acquisition cost (CPA) has dropped to 50 TL. Your profitability has "doubled." This is exactly what roicool promises.
Why doesn't my brand appear in ChatGPT?
The four most common reasons: your site is blocked to AI bots via robots.txt, your content is not structured in a Q&A format, there are insufficient mentions of your brand in third-party sources, and you lack structured data (schema). Models rely on both their training data and live web searches; if you are not present in either, you will not appear in the response.
How is visibility in AI measured?
We define a set of questions specific to your industry and run them on different platforms at regular intervals, reporting on how many responses your brand appears in, in what context, and alongside which competitors. In addition, we track the frequency of AI bot crawls via server logs and monitor AI-driven referral traffic through analytics.
Which AI platforms are included in the coverage?
ChatGPT, Google AI Overviews, Gemini, Perplexity, and Microsoft Copilot. Each platform has a different approach to selecting sources—Perplexity relies more on live web searches, while ChatGPT combines training data with search. Therefore, both the work and the measurement are segmented by platform.
How does this service affect SEO (Organic Ranking)?
It has a "direct" positive impact. Google loves "user experience" (UX).When we optimize your page, visitors stay longer (Dwell Time), have a lower "Bounce Rate," and complete more "conversions." Google recognizes that people love this page and rewards you in organic search (SEO) by concluding, "This page must be the best answer for this topic."