Practical guides, drawn from our work.
Go deeper with our expert-written e-books on marketing, SEO and conversion, sharpen your strategy and move your brand a step ahead.
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PDF · Turkish and English
A guide for B2B sales and operations leads choosing a CRM for the first time or moving off the one they use. It gives October 2026 pricing for HubSpot, Zoho CRM, Salesforce, Bitrix24 and Pipedrive as each vendor's own page states it, and follows a CRM project in order, from needs analysis to migration and adoption. There is no "best CRM" pick and no unsourced statistic.
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A step-by-step audit workbook for businesses that run their own Google Ads account. It works through eight areas in order, from account structure and conversion tracking to bid strategies and Performance Max, and gathers them into a printable 40-point checklist. Every rule is sourced to the Google Ads Help Center.
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A guide for the marketing teams of clinics and hospitals that treat patients from abroad, bringing Türkiye's health rules, the ad platforms' policies and patients' expectations into one way of working. The rules are read from the Official Gazette text, with article numbers; the platform rules come from Google's and Meta's own policy pages. It is not legal advice and promises no results.
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Buyers now start their supplier research in ChatGPT, Gemini, Claude, Perplexity and Google's AI answers. This guide shows how to measure, with a repeatable method, whether your brand is mentioned in those answers, and how to close the gaps the measurement reveals, in order. Every claim about the engines rests on the providers' own documentation: a method, not a guarantee.
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Are you tired of hearing the phrase “SEO is dead”? Let's focus on the real question: What are the new rules? With the rise of artificial intelligence (AI) search engines (AEO): Which old SEO tactics no longer work? What needs to be done to look “expert” and “trustworthy”? Who should we write our content by now: Human or AI? “Is backlink important?” Read our research in which we examine all these questions one by one.
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