Hotel advertising agency: Reduce commissions, increase direct bookings
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Trafiğimiz 6 ayda
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Reach the top with Roicool
Leading performance marketing agency for hotels
Hotel digital marketing channels: Manage the booking journey
With our integrated hotel advertising strategy, we capture the potential guest at the exact “moment of decision” in the search engine or on social media.
Google & Hotel Ads: Get Out Before “Booking” in Searches
Let your hotel be listed first in the search. With Google Hotel Ads, we show your prices directly on maps, driving traffic to your own booking engine without commission.
Roicool in hotel advertising:
Global vision, local domination
We manage your advertising budget not as an “expense”, but as a “direct sales channel” at a much lower cost than OTA commissions.
Our experience in advertising management in 11+ languages
With our experience in budget management exceeding +$50,000, we market your hotel not only to domestic tourists, but to target markets in 11 different languages (Europe, CIS, Middle East).
Live reporting (Looker Studio)
In the Looker Studio screens that are tailored to you; the budget spent, Cost Per Room and the total obtained Circulation (ROAS) You follow instantly. You see transparently how many bookings are coming from which market.
Hotel SEO: Your commission-free, direct booking engine
Instant filling of your rooms with performance marketing, with SEO By bypassing intermediaries (OTAs) such as Booking.com and Expedia We make your profitability permanent. SEO is your most profitable investment, taking bookings directly from your website without paying commissions.
Multilingual holiday and experience language
We do not just translate, we translate “holiday dream”. With the search for “Antalya all inclusive” by a Russian tourist, the intention of a British tourist to search for a “luxury family resort” is different. By optimizing your content according to the culture and holiday habits of the target market international tourist traffic we attract directly to your site.
Transformation-driven guest journey
Traffic alone is not enough; the destination is the “Book” button. “Where should I stay?” We are accelerating the transition from the (discovery) phase to the “I want this room” (Decision) phase.
- Optimization of room type sheets
- Image (gallery) SEO
- Frequently asked questions (FAQ)
Hotel schemas and rich snippets
You should tell Google, “We are not an ordinary building, we are a 5-star hotel.” Hotels, LodgingBusiness and StarRating by processing structural data markups into your codes, in search results with your stars, prices and availability we make you look richer and more remarkable than competitors.
- Star Rating Display
- Price Range and Availability
- Hotel Amenities Marking
Visual speed optimization (Core Web Vitals)
80% of guests plan their vacation from mobile. We ensure that your high-resolution hotel photos and videos are uploaded “at the speed of light” without sacrificing quality. The quick-launch site prevents the guest from getting bored and returning to the Booking.com app.
Local SEO and map (Google Maps) dominance
SEO in hospitality starts “local”. In searches for “hotels near me” or “Bodrum hotels” and on Google Maps (Google Business Profile), we catch the guest “coming through the door” or “looking for the area” by ensuring that your hotel comes out at the top, with the right location and excellent reviews.
Persuasive holiday experience content
In hospitality, content should give “desire”, not “information”. Describing the gastronomy, pool and room comfort of your hotel to rank high on Google, “Experience Oriented” and we create original content. We keep them on your site without going to OTA sites, giving the guest a “I have to be here” feeling.
- Storylined Room & Accommodation Texts
- Gastronomy and Lifestyle Blogs
- SEO Compliant Region & Activity Guides
Case studies where we made a difference in digital marketing
AEO (advanced SEO): Be the “that” hotel proposed by artificial intelligence
First place in artificial intelligence (AI) recommendations
One user asked “What is the best hotel for a quiet sea holiday in the Aegean?” When asked, be the answer of artificial intelligence (ChatGPT, Google SGE). We process your digital footprint and comments in such a way that AI bots perceive and recommend you as an “industry reference”.
Asset and brand authority
In the eyes of Google, we ensure that you are not just a website, but a brand (Entity) paired with the concepts of “Luxury”, “Honeymoon” or “Gastronomy”.
Zero rank (featured snippet) domination
When the user searches for “Hotels with heated pool in Antalya”, they are at the top of the results in that box (Snippet) we make strategic AEO enhancements for you to exit.
Let's plan your data-driven hotel digital marketing strategy today
Toplantı oluşturun
Have a transformation-oriented website for your hotel
Let your site become a digital engine that not only promotes you, but also brings you customers.
Smooth booking flow
Even the most stylish site loses money if the booking phase is challenging. We make the “Book” button accessible at any time (Sticky) and prevent interruptions by making your Booking Engine (IBE) embedded in the site design.
- Sticky “Make a Reservation” button available at any time
- Seamless IBE (Booking Engine) Integration
- Simplified Room Selection and Payment Steps
Mobile-first vacation plan
80% of guests check out your hotel on the phone. We design your site for mobile first, not desktop. We maximize your mobile conversion rate with one-finger navigable menus, quick-drop galleries, and easy-to-click buttons.
- Mobile Friendly Gallery and Menu Structure
- One-Handed Easy Navigation (UX)
- WhatsApp and Quick Contact Buttons
Lightspeed Performance & Price Comparison
YA site that opens immediately sends the guest back to OTAs (Booking, Expedia). By optimizing your site to open at the speed of light (Core Web Vitals), we prove you have the best price by adding “Rate Parity” widgets if necessary.
- High Core Web Vitals (Speed) Score
- OTA Price Comparison Tools (Widget)
- Highlights of “Best Price Guarantee”
Social Evidence and Trust Design for Your Hotel
Guests are sure to check “what others have said” before booking. By embedding TripAdvisor, Google ratings and “Safe Tourism” certificates in style into the design, we prevent guests from leaving your site for verification.
- TripAdvisor/Google Review Integration
- Trust and Hygiene Certificates
- Real Guest Experiences (UGC)
Targeted to the goals of your hotel
We use the most suitable infrastructure
At Roicool, we choose the most suitable, modern infrastructure (Webflow or Framer) based on your goals.
Webflow: Prestigious hotel brand and SEO advantage
We use the Webflow infrastructure for an advantageous, comprehensive and “premium” main hotel site in the SEO race, which reflects the “atmosphere” of your hotel with full-screen visuals.
Technical SEO&AEO superiority
Clean code structure and fast infrastructure, Google your hotel his authority evidence. In organic search (SEO) it is the strongest ground for getting ahead of intermediary sites.
Framer: Light-speed web design for your hotel
Framer is the perfect force for modern hotel websites that push design boundaries and “instantly open” (high-performance) without the clutter of code.
Light-speed page loading (mobile focus)
Your pages thanks to modern infrastructure in milliseconds is loaded, reduces the bounce rate and increases the chances of booking.
Otel reklam ajansı hakkında sıkça soruların sorular
Direkt rezervasyon (Direct Booking) oranımı nasıl artırıyorsunuz?
Sadece "trafik" çekerek değil, o trafiği "satışa" dönüştürerek. Google Hotel Ads (Metasearch) ile fiyatlarınızı haritalarda öne çıkarıyor, SEO ile marka aramalarınızı koruyor ve web sitenizdeki rezervasyon motorunu (IBE) pürüzsüz hale getirerek misafirin Booking.com yerine sizden almasını sağlıyoruz.
Düşük sezonda otelimi nasıl dolduracaksınız?
Otelcilikte strateji sezona göre değişir. Yüksek sezonda "en kârlı fiyatla" (ADR Artırma) satışa odaklanırken, düşük sezonda talep yaratıcı "Meta (Sosyal Medya) Reklamları" ve "Erken Rezervasyon" kampanyalarıyla boş oda riskinizi minimize ediyoruz.
Otelimin web sitesini yenilememiz gerekiyor mu?
Eğer siteniz yavaşsa, mobilde zorsa veya rezervasyon adımları karmaşıksa; evet. Çünkü kötü bir siteye reklam vermek parayı çöpe atmaktır. Webflow veya Framer altyapısıyla, Booking.com kadar hızlı ve kolay rezervasyon yaptıran, yüksek dönüşümlü siteler tasarlıyoruz.
Reklam harcamalarımın otele ne kadar kazandırdığını görebilecek miyim?
Kesinlikle. Bizim için başarı "tıklama" değil, kasaya giren "ciro"dur. Reklam hesaplarınızı Rezervasyon Motorunuza (IBE) entegre ederek, harcanan her 1 TL karşılığında kaç TL'lik oda satışı (ROAS) gerçekleştiğini şeffaf raporlarla sunuyoruz.
Otelim için sadece Türkiye'den mi yoksa yurtdışından da mı misafir getiriyorsunuz?
Hedefimiz global. 11+ dilde reklam yönetimi tecrübemizle; Almanya, İngiltere, Rusya veya Orta Doğu gibi hedef pazarlarınızdaki turistleri kendi dillerinde ve tatil alışkanlıklarına uygun reklamlarla yakalıyoruz.
Sizi diğer otel dijital pazarlama ajanslarından ayıran nedir?
Biz sadece "reklamcı" değiliz, otelcilik dinamiklerine (ADR, RevPAR, Doluluk Oranı) hakim bir "iş ortağıyız". Bütçenizi jenerik tıklamalara değil, otelinizin kârlılığını artıran ve OTA komisyon maliyetinizi düşüren stratejilere harcıyoruz.