Analytics and Data
13
min read time
How to Define and Track KPIs: A Step-by-Step Guide
Do you know if your business is truly on track to meet its goals? KPIs provide the definitive answer. A well-defined KPI is more than just a number—it’s a powerful metric that reflects a critical success factor for your business. In this article, we'll dive deep into the world of KPIs, distinguishing them from simple metrics, exploring the SMART framework for goal-setting, and providing specific, real-world examples for marketing, finance, and operations. Discover how to leverage KPIs to boost accountability, inform your strategy, and build a high-performing organization.
