The Jr. Performance Marketing Specialist

Departamento: Performance MarketingLocation: Remote (Remote)

About Roicool

We're Roicool. A next-generation agency that combines creative ideas with data and produces proven digital strategies for brands. The 'ROI' in our name is the foundation of our business; 'Cool' is the way we combine strategy, design and performance. With performance marketing, SEO, Webflow design and transformation-oriented strategies, we guide our customers to achieve sustainable growth in digital. Are you ready to be part of this results-oriented team?

Purpose of the Role (Job Description)

Our performance marketing team will grow up by adopting our agency's “ROI-oriented” methodology, in the field of experienced Guided by our experts (Mentoring) we are looking for a “Junior Performance Marketing Specialist” who will lay a strong foundation in your digital advertising career.

This role is not a passive support position, but first-hand how data-driven decisions are made, where real customer budgets are managed that you will experience and is a structured development program where you will learn to convert your analytical skills into tangible results (ROI).

Basic Responsibilities

  • Perform campaign setups (targeting, budget, ad text) on Google Ads and Meta Ads (Facebook/Instagram) platforms under the supervision of senior experts.
  • Analyze and report daily campaign data (CPA, ROAS, Budget Tracking).
  • Develop A/B test (ad text, visual, targeting) ideas together with senior experts and support their installation.
  • Learn and implement basic conversion tracking and data analysis processes using Google Analytics 4 (GA4) and Google Tag Manager (GTM).
  • Actively assist in the preparation of weekly and monthly customer performance reports.
  • To present to the team by researching market innovations, algorithm updates and new advertising models.

Wanted Qualifications (Required)

  • Recent graduates from relevant departments of universities (Business, Statistics, Engineering, Marketing, etc.) or with a maximum of 1 year agency/brand experience.
  • Eager and passionate about pursuing a career in digital marketing (Google Ads, Meta Ads).
  • Possess strong analytical thinking skills, who likes to work with numbers and does not hesitate to ask the question “why”.
  • Well mastered the MS Excel program (Pivot Table, functions).
  • With the discipline of remote work, open to learning, development and constructive feedback.

Preferred Qualifications (Plus Points)

  • Have Google Ads or Google Analytics certificates.
  • Basic knowledge of GTM (Google Tag Manager).
  • Knowledge of English at a good level (to be able to follow technical resources).

What We Offer You

  • Sectoral Expertise: The opportunity to receive one-on-one mentorship from an experienced team that is considered an authority in the field and learn Roicool's proven “ROI Focused” methodology.
  • Real World Experience: Not just theory, but experience working on real customer projects, with real budgets and live data.
  • Supportive Culture: 100% Remote work culture, access to the latest marketing tools (Semrush, Ahrefs, etc.), and a trustworthy and supportive environment that sees you as a full part of the team.
  • Transparency: A structure where success metrics are clear, your development is regularly tracked, and your achievements are appreciated.
  • A competitive starter pack, meal card and extensive perks.
  • Comprehensive training programs and certification supports.

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