New era in SEO: what is AEO and what to do

Are you tired of hearing the phrase “SEO is dead”? Let's focus on the real question: What are the new rules? With the rise of artificial intelligence (AI) search engines (AEO): Which old SEO tactics no longer work? What needs to be done to look “expert” and “trustworthy”? Who should we write our content by now: Human or AI? “Is backlink important?” Read our research in which we examine all these questions one by one.

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Has artificial intelligence finished SEO? New actor on the scene: AEO

The world of digital marketing is in the midst of the biggest debate of the past year with the rise of prolific AI tools like Google SGE and ChatGPT: “Is SEO over because of artificial intelligence (AI)?” While concerns about losing traffic and fear that chatbots will replace blue links resonate in the industry, this text gives a clear answer: No, it's not over; it's just evolved.

If you think of SEO as “placing keywords and getting backlinks,” that superficial approach is really over. But the main thing was never to fool Google, but to win the customer. It is at this point that we are introduced to a new concept built on top of SEO: AEO (Answer Engine Optimization).

In this new era, the goal has evolved into something much more valuable than getting clicks: Gaining authority. The goal of AEO is to make your site appear as a “source” in the answers generated by artificial intelligence. This text explains why traditional SEO techniques (E-E-A-T, Schema, backlinks) have become even more critical in the AEO era, and how you should translate your strategy from a “traffic” target to a “trusted source” goal, along with industry data.