Bounce Rate
What is bounce rate? Visitor Behavior on Your Website
Bounce RateIt is important in web analytics Key Performance Indicator (KPI) It shows the percentage of visitors to a page of your website who leave without taking any other action (for example, clicking on a link, filling out a form, or visiting another page).
Simply put, it measures how often users “immediately quit” your website after viewing only one page.
Why is the bounce rate important?
A high bounce rate may indicate:
- Visitors did not find what they were looking for.
- The content was not interesting or relevant.
- The website design was not confusing or attractive.
- The page loading time was very slow.
- Het goal van de visiteit was quickly fulfilled (this can sometimes be good; for example, to find a phone number).
On the other hand, a low bounce rate often indicates that visitors are engaging more deeply with your content, navigating your website, and performing actions, all of which are positive signs for both SEO and conversions.
How to Calculate Dropout Rate
Dropout Rate = (Single Page Sessions/Total Sessions) × 100
Ejemplos:
Suppose 100 people visited your home page, and 60 of them left without clicking on another page. Your bounce rate is 60%.
Scenario esempio:
Imagine that you have an online store that sells hiking gear. If your blog article titled “The 10 Best Hiking Backpacks of 2024” has an 80% bounce rate, this could mean:
- The content does not match user expectations.
- The page loads very slowly.
- There is no internal link to product pages or related content.
By improving editing, adding links to related equipment, and call-to-action (CTAs), you can reduce bounce rate and keep users on your site longer.
What Is A “Good” Quit Rate?
There is no universal number; it depends on the type of page and industry:
- Blogs and news articles: 70-90% common (users read and leave).
- E-commerce product pages: 30-50% is better (goal: to encourage users to explore).
- Pagina de landingos: If conversions are targeted, they should aim for lower bounce rates (ideally below 50%).
Ways to Lower the Quit Rate Right Away:
- Improves page loading speed.
- Create engaging, relevant content.
- Utilize clear call-to-action (CTA) messages.
- Optimize mobile compatibility.
- Provide internal links to relevant content or products.
