SEO

What is SEO (Search Engine Optimization)? The Secret of Organic Visibility

SEO (Search Engine Optimization), i.e. Search Engine Optimization, your website in search engines such as Google improve organic visibility It refers to a series of processes that are carried out for. Its main purpose is to get higher rankings in search results for relevant keywords, without paying for ads, coming to your website Increasing the amount of traffic. SEO helps your target audience find you more easily by making your website easier to understand, crawl, and index by search engines.

Basic Techniques of SEO:

SEO involves many different tactics, which are usually divided into two main categories:

1. On-Page SEO (On-Site SEO): It covers optimizations made within your website itself. These are efforts to improve your content and the HTML source code of your web page:
   • Content Optimization: Creating high-quality, relevant and content that meets the intent of users to search. The natural use of keywords within the text increases the readability and value of the content.
   • Title Tags: They are HTML elements that specify the title of the page. They appear as clickable titles in search results and should contain relevant keywords.
   • Meta Descriptions: They are texts that offer a brief summary of the page. Although they are not a direct ranking factor, they do affect click-through rate (CTR) by capturing the user's attention in search results.
   • URL Structure: Creating clear, short, and keyword URLs improves both user experience and search engine understanding.
   • Headings (H1, H2, etc.): Title tags, which organize content hierarchically, help search engines understand the main topics of the page.
   • Visual Optimization (Subtexts): Descriptor for images lower Adding texts both increases accessibility and helps the images to be understood by search engines.
   • Internal Linking: It makes it easier for both users and search engines to navigate your site by creating relevant links between different pages on your site.
2. Off-Page SEO: They are optimizations made outside of your website and focused on increasing the reputation, authority and credibility of your site:
   • Backlink Building: Obtaining links (backlinks) to your site from other reliable and relevant websites. These links are a “vote” for search engines and greatly affect the authority of your site.
   • Social Media Marketing: Increase visibility and engagement by sharing your content on social media platforms. This can drive traffic indirectly and increase brand awareness.
   • Brand Mentions: Having your brand or products mentioned on other sites, blogs or forums, even if there is no direct link to your site.
   • Online Reputation Management: Strengthening your brand's overall reputation by managing online reviews and feedback.

Why is SEO Important?

• Increased Organic Traffic: Ranking high in search engine results brings targeted and qualified organic traffic to your website. This traffic usually has a high conversion rate because users are already actively searching to find what they are looking for.
• Cost Effectiveness: Unlike paid ads, you don't pay directly per click for organic traffic derived from SEO. It is a more cost-effective marketing strategy in the long run.
• Brand Reliability and Authority: Being ranked high in search engines increases the credibility of your brand in the eyes of the user and its authority in the industry.
• Sustainable Results: SEO efforts produce long-term results. Once you get ranked, you can ensure a steady flow of traffic (taking into account competition and algorithm changes, of course).
• User Experience: SEO focuses not only on improving search engines, but also the user experience. A fast, mobile-friendly and well-organized site ensures that visitors are more satisfied.

Example:

Imagine that you run an online bookstore. somebody “buy books online” When you search, you want your site to rank higher. In line with this goal, you can: Optimize the content of your website (product descriptions, blog posts, etc.) to include this keyword and related terms. You compress images and optimize codes to improve the loading speed of your site. You also make sure that your site runs smoothly on mobile devices as well. Over time, thanks to these SEO efforts, your site can rank on the first page of Google and attract more visitors without paying for ads.

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