Snippet
What is a snippet? Short Preview of Search Results
Snippet (Quote/Preview)is a brief preview of content on a web page in search engine results, usually appearing below the page title. It gives users a brief idea of what the content is about, thus making it easier for them to decide whether or not to click on the link. An effective snippet should interest the user and show that it is highly relevant to the search query.
Types of snippets:
- Standard Snippet: It is a preview of text, usually around 150-160 characters, taken from the meta description of the page or directly from the page content.
- Rich Snippet (Rich Snippet): They are snippets with additional visual or structural data, such as product ratings, prices, cooking times, author information, obtained using Schema.org markup. Such snippets attract more attention in search results.
- Featured Snippet (Position 0): At the top of the search results is a special box, which is usually also located above the organic results. It offers a direct answer to the user's question and usually consists of a list, table or paragraph.
Why is Snippet Important?
- Click-Through Rate (CTR): A well-written and informative snippet increases the likelihood that users will click on the search result.
- User Experience: It helps users quickly figure out if the content is relevant to what they are looking for before visiting the page.
- Visibility: Especially rich and featured snippets take up more space in search results, increasing the visibility of your website.
Example:
On Google “How to make a cake” When you search for, the snippet can show a short quote from a recipe website, indicate ingredients and a brief introduction. If this quote seems useful, you probably click on the link to read more. Snippet helps users quickly decide if the page responds to their queries.
