Technical SEO is the process of optimizing your website's infrastructure and background elements so that search engine browsers crawl, index, and understand your site more effectively.

Technical SEO

What is Technical SEO? Creating a Search Engine Friendly Website

SEO Techniques, the infrastructure of your website and the background elements of your search engine browsers crawl, index, and understand more effectively is the process of optimizing for. This is not directly related to the content that users see, but fundamentally affects the ability of search engines to access and interpret your content. A good technical SEO infrastructure provides a foundation for your other SEO efforts (On-Page and Off-Page) to succeed.

Key Technical SEO Elements:

Page Speed: The loading speed of your website is critical to both user experience and search engine rankings. Sites that load quickly tend to have better rankings.
- Speed is increased by methods such as visual compression, caching, cleaning of unnecessary code, and the use of a CDN (Content Distribution Network).
Mobile-Friendliness: The proper display and availability of your website on mobile devices such as smartphones and tablets. Google uses mobile-first indexing.
Site Structure: Organize the pages of your website in a logical and hierarchical way. It allows search engines to easily navigate your site and find important pages. A clear internal connection structure is key to this.
XML Sitemap: A file that lists all the important pages on your site to search engines. It helps search engines crawl and index your content more efficiently.
Robots.txt File: A text file that tells search engine browsers which pages or directories of your site they should not crawl. Prevents sensitive or junk content from being indexed.
Canonical Tags: In cases where there is duplicate content, it prevents crawling and indexing problems by indicating to search engines which URL is the main (preferred) version.
HTTPS Security: Publishing your website with a secure SSL certificate (HTTPS). Google considers HTTPS as a ranking factor and is important for user safety.
Structured Data Markup (Schema.org): Adding code snippets that help search engines better understand the context of your content. This is in the search results Rich Snippets It can make it appear.
Scan Errors and Redirects: Detecting and fixing problems such as broken links (404 errors) and erroneous redirects (301, 302 redirects) ensures efficient use of the scan budget.

Why is technical SEO important?

Better Browsing and Indexing: Search engines can scan and index technically optimized sites more easily and efficiently.
Improved User Experience: A fast, mobile-friendly and easily navigable site increases user satisfaction.
Compatibility with Ranking Factors: By meeting the basic technical requirements of Google and other search engines, you increase your ranking potential.
Avoiding Mistakes: Technical issues can seriously hamper your site's search engine visibility. Technical SEO avoids these problems.

Technical SEO is often one of the first steps in the SEO process, because without a solid technical foundation, other SEO efforts may not reach their full potential.

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