Testimonials
What is a Customer Testimonial? The Power of Building Trust
Letter of Reference/Customer Comment (Testimonial)is a statement or endorsement from a customer or client that describes the quality or effectiveness of a product, service or company. References are often used in marketing to build trust and credibility by showcasing positive experiences from previous customers or clients. They can be written or verbal and often appear on a website, advertisements, or promotional materials.
Importance of Testimonials:
- Trust and Credibility: Creates trust by showing potential customers that other people are satisfied with your product or service. More than 90% of consumers rely on peer advice or online reviews to influence their purchasing decisions.
- Social Proof: It is a powerful form of social evidence that shows that a product or service is popular and effective.
- Sales and Conversion Growth: Persuasive testimonials can speed up prospective customers' purchasing decisions and increase conversion rates.
- Brand Image: Positive testimonials build and reinforce a positive image of your brand.
- Eliminating Doubts: It can help resolve potential customers' possible doubts or concerns about your product or service.
How should an effective testimonial be?
- Specific: General statements should be avoided, describing how the product or service solves certain benefits or problems.
- Realistic and Sincere: A natural language should be used and exaggeration should be avoided. If possible, it should be provided with the name, photo or title of a real customer.
- Specify the problem and the solution: It should show what kind of problem the customer has and how your product/service solves this problem.
- Video Testimonials: They are especially powerful because they are more authentic and convincing.
Example:
A satisfied customer of a landscaping company can provide a reference like this: “The GreenThumb Landscaping team transformed my yard into a beautiful outdoor oasis. Their service was fast, professional and exceeded my expectations. I would definitely recommend it!” This reference will be shared on the company's website to encourage potential customers to use its services. This is a powerful marketing tool that directly shows the company's service quality and customer satisfaction.
