AI Swallows Marketing: October 2025 Report and Trusted Source Analysis
Vi primary sources We analyze (“Authority” and “Reliability” steps of E-E-A-T). Now the question is “Should I use AI?” not, “How do I stay afloat in AI's new playground?”
Here are those shocking developments and what they mean in the eyes of the expert (Expertise & Experience):
1. The End of E-Commerce? OpenAI, Stripe and PayPal's 'Instant Payment' Move
De grootste bombshell van Oktober je een moet om het architectuur van ecommerce te veranderen.
What Does the Authoritarian Source Say?Stripe Official announcement on September 29, 2025 and immediately after PayPal on October 28 With the inclusion, the “Instant Checkout” feature is officially launched. This is not just a “Button added to ChatGPT” news.
E-E-A-T Analysis (Expertise and Experience):In Türkiye Enterprise NextGen The basis of this system, which he calls “ChatGPT Shopping Era”, is the “Agentic Commerce Protocol”. Dit is, you call an AI agent “Buy me X” and he completes the whole process (search, comparison, payment) on your behalf.
- Reliability (Trust): Why revolutionary? Because you no longer have to attract the user to your site. AI, Trusted by and the clearest data will receive the product from the seller (Etsy and Shopify in the first place).
- Erfahrungen: IDE slider en analisi dettagliata As he points out, this requires that your product feed is no longer “conversable” and “understandable” for AI agents, not for humans. SEO is evolving into “Product Dataset Optimization” (PDSO).
2. Google's Secret Box: End of Control with “AI Max”?
While OpenAI has rewritten e-commerce, Google has also changed the rules of advertising.
What Does the Authoritarian Source Say?Google's “Google Marketing Live 2025 (May) signalen a “AI Max for Search”, v beta v Q3 2025,. Google Ads Help documenti e Digitale Header As confirmed by industry analysis sites like this, this system abandons the classic keyword logic.
E-E-A-T Analysis (Expertise and Authority):AI Max, your site using Gemini to the content et l'utilisateur Intentions It creates advertising according to it.
- Authorité: No more “money”, but your site content authority will talk. If you can't convince Google AI that you're the most authoritative source on your subject, AI Max won't be able to use your budget efficiently.
- Erfahrungen: Intechvity in the analysis of agencies such as As stated, this is a “black box”. Automation power is high, but control is minimal. Het especialisatie is niet om dit “black box” te gebruiken, maar om de contenu en pagina's zijn zijn zijn selecteren als “winnaars” door AI Max en reversie het content-strategieën correspondingly.
3rd TikTok Report: Luxury Is No Longer “Status” But “Self-Expression”
With all this automation and AI talking, TikTok's July 2025 'What's Next 2025' report (PDF) (with the cooperation of AYTM) he slapped the “human” factor in our face like a slap.
What Does the Authoritarian Source Say?The Fashion Industry, DIARY directory and ChannelX According to this report, highlighted by sources such as: luxury consumption has radically changed.
- Utenti 47% luxury is no longer defined as “status” (what you have), but as “self-expression” (who you are).
- Luxury buyers 26%, antes de comprar necessário Waiting for comments from the creators.
- In luxury content reviews (community discussion) 113% There is an annual increase.
E-E-A-T Analysis (Reliability and Experience):These data prove how critical the “Trust” leg of E-A-T is.
- Trusts: The fact that the brand says “I'm great” (polished advertising) no longer works. Confidence, communités It is built by (the community), i.e. in comments and creator reviews. A 113% increase in comments indicates that people seek “peer validation” before buying.
- Erfahrungen: People now buy the “experience” and “story” of a product. Seeing luxury as “self-expression” means that non-authentic, status-oriented brands will miss this new generation altogether.
Conclusion: Why E-E-A-T Is Your Only Way Out?
There is one clear thing that October 2025 taught us: AI has become the playing field itself. There is only one way to win in this new game:
- OpenAI (in Agentic AI), Trusted by his data He will choose the seller.
- Google AI Max, confident in its content and authority will choose the site.
- TikTok Rapport, people trusting his experience and peers provato.
In short, you have no choice but to adopt the principles of E-E-A-T (Expertise, Experience, Authority, Reliability) to succeed in digital marketing.
