Latest blogs about digital marketing

What is the marketing mix? Discover why the 4P (Product, Price, Place, Promotion), 7P, and 4C models are critical for your business. Learn to optimize these core components to build a successful digital marketing strategy.

Tired of the same old marketing tactics? We break down 5 truly innovative marketing examples from 2025 and beyond. Explore how brands are using AI, the metaverse, and purpose-driven content to dominate their industries and learn how you can build your own innovative strategy. This guide is for marketers who want to lead, not follow.

Want to create effective advertising campaigns for your brand? Find all the answers on how to advertise, from setting goals to optimization, along with professional tips in this detailed guide.

Tired of the noise of mass marketing? Niche marketing lets you compete with fewer resources, build stronger loyalty, and get better ROI. Discover what niche marketing is, how to apply it, and see examples of brands that won big by thinking small.

Artificial Intelligence is fundamentally reshaping the world of advertising in 2025. This article covers everything you need to know about how AI makes ad strategies smarter, more efficient, and more effective. Get ahead of the competition by learning the latest in AI advertising, from personalization to budget optimization.

The top positions on Google's search results pages receive the overwhelming majority of clicks. Getting your website to rank higher is not a matter of luck but of applying proven SEO techniques. In this article, we'll break down the core pillars of a high-ranking website, from optimizing its technical foundation and crafting compelling content to building a strong backlink profile. Whether you're a beginner or an experienced marketer, this guide will provide the insights and actionable steps to boost your website’s performance and achieve your SEO goals.

What is an Instagram professional account and why should you switch? Explore the powerful benefits for businesses and creators, including advanced analytics, advertising options, and direct contact features. Achieve success on Instagram with our step-by-step guide and expert optimization tips.

Searching for the perfect name for your business? In this comprehensive guide, we start with the fundamentals of branding and explore different types of brand names—descriptive, evocative, and invented.

Traditional SEO methods are no longer enough on their own. In this article, we tell you how to put the “Other Searches Users Make” feature that Google offers but is often overlooked at the heart of your SEO strategy. You will discover step by step what this powerful data source is, how it reveals user intent and how to integrate it into content with a practical example. Instead of just focusing on keywords, learn ways to increase your organic traffic, strengthen your site authority, and improve your conversion rates by answering users' real questions.

What is WordPress, what is it for, who is it suitable for? In this comprehensive guide, explore the advantages of WordPress, its uses, its differences with Webflow, and compare the modern design solutions offered by Roicool.