Latest blogs about digital marketing

Traditional SEO methods are no longer enough on their own. In this article, we tell you how to put the “Other Searches Users Make” feature that Google offers but is often overlooked at the heart of your SEO strategy. You will discover step by step what this powerful data source is, how it reveals user intent and how to integrate it into content with a practical example. Instead of just focusing on keywords, learn ways to increase your organic traffic, strengthen your site authority, and improve your conversion rates by answering users' real questions.

What is WordPress, what is it for, who is it suitable for? In this comprehensive guide, explore the advantages of WordPress, its uses, its differences with Webflow, and compare the modern design solutions offered by Roicool.

SEO analysis is the most basic step to increase the visibility of your website and make strategic improvements. With this analysis, which covers many topics such as technical SEO, content quality, backlink profile and competitor analysis, you can measure and optimize your digital success. In our article, you can find in detail the stages of comprehensive SEO analysis, pricing structures and Roicool's approach.

Want to write ad copy that drives sales and defines your brand? Level up your copywriting skills with 2025's latest tactics, professional formulas like AIDA and PAS, and inspiring examples of ad copy for every industry.

Is your website, your business's digital storefront, truly professional? Read this comprehensive guide to learn what a website that strengthens your brand image, attracts customers, and stands out from the competition should look like.

Want your brand to spread like wildfire online? Discover the power of viral marketing. This comprehensive guide details content creation strategies, effective tactics, advantages, risks, and unforgettable campaign examples.

In the complex world of modern marketing, understanding the role of an advertising agency is crucial for any business looking to scale. This article breaks down the fundamentals of what an ad agency is, the key services they provide—including strategic planning, creative development, and digital execution—and the significant benefits of partnering with one. Whether you're a startup looking to make an impact or an established company aiming to refresh your brand, this guide will equip you with the knowledge to navigate the agency landscape and find a partner that drives real, measurable results.

In today's competitive business environment, every company needs a clear strategy to reach its customers. A target market analysis helps you focus your efforts on the most valuable potential customers, optimizing your marketing spend and improving your return on investment. This article covers the core principles of target marketing, from market segmentation to brand positioning. Discover how to align your brand with the right audience to achieve sustainable success.

Bir markanın hikayesini anlatmak ve kamuoyunda olumlu bir algı oluşturmak, reklamın ötesinde bir beceri gerektirir. PR çalışması, medya ilişkileri, kriz yönetimi ve etkinlikler gibi yöntemlerle markanın güvenilirliğini ve itibarını inşa eder. Bu makalede, PR ve reklam arasındaki temel farkları açıklıyor, adım adım etkili bir PR stratejisi oluşturma yöntemlerini anlatıyor ve dünyadan ilham veren kampanya örneklerini paylaşıyoruz.

The "Sponsored" label on Instagram signifies that a brand has paid to have a post or story shown to a specific audience. This article demystifies the world of Instagram advertising, covering the different types of ad formats, the benefits of paid promotion, and a step-by-step guide to launching your first successful campaign. From understanding your audience to optimizing your creative, you'll learn everything you need to know to drive measurable results on Instagram.