Latest blogs about digital marketing

We cover topics of interest about online marketing with our expert perspective and share the latest digital marketing news and analysis.
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12
min read time

10 Common Google Ads Mistakes and How to Fix Them for Better Performance

Are you struggling to get a positive return from your Google Ads campaigns? You're not alone. Many businesses fall into common traps that lead to low click-through rates, high costs, and minimal conversions. In this detailed article, we'll dive deep into ten of the most frequent Google Ads mistakes, explaining the "why" behind each one and offering practical, step-by-step solutions. Whether you're a beginner setting up your first campaign or a seasoned marketer looking to refine your strategy, this resource will equip you with the knowledge to optimize your ad spend, increase your conversion rate, and achieve your business goals.

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min read time

Health Advertising Regulation 2026: Expected Changes and Compliance Guide

In the new era shaped by the expectations of the 2026 health advertising regulation, explore the strategic steps necessary to protect from legal sanctions and maintain market leadership. Prepare your digital assets already for the legal framework of the future with this guide, which offers a wide range from social media use to health tourism.

January 15, 2026
22
min read time

What Does Impression Mean? Meaning of Impression in Digital Marketing

Your digital ads have been viewed thousands of times, but is this a success? Save yourself from wasting your marketing budget by learning the difference between Impression and Reach.

December 27, 2025
28
min read time

What Is Guerrilla Marketing? Detailed Guide with Examples

Tired of getting lost in the noise of traditional advertising? Step into a world where creativity is stronger than money with our Guerrilla Marketing guide. We have put together for you the most unusual tactics and memorable examples that turn ordinary objects into a marketing weapon, surprise the consumer and create brand loyalty. Get ready to turn your brand into a phenomenon!

December 27, 2025
10
min read time

Instagram Content Ideas for Brands (Sector-based Ideas)

Struggling to find content for your brand's Instagram account? In this comprehensive guide, you'll find dozens of Instagram content ideas—from Reels and Stories to interactive posts, behind-the-scenes glimpses, and industry-specific suggestions—that will capture your followers' interest and boost brand engagement.

December 27, 2025
google haritalar seo nasıl olmalı
9
min read time

A to Z Google Maps SEO Guide for 2025

Increasing your business's visibility on Google Maps, making it easier for potential customers to be found, and staying ahead of your competitors in local searches is now more important than ever. In this comprehensive guide, you'll learn all the steps to optimize your Google Business Profile from start to finish, from choosing the right category and keywords to managing photos and comments. Thus, you can attract more visitors and customers to your business, both by standing out in local rankings and attracting attention in map searches. Get ready to take notice of your competitors with 2025 trends, algorithm updates, and the most effective local SEO techniques.

December 27, 2025
9
min read time

What is Google Ads and Why It's Vital to Your Business

What is Google Ads and how to grow your business In this guide, we have explained in detail what Google Ads is, the different types of ads and the steps to follow for a successful campaign. Learn how to increase your sales using your advertising budget in the most efficient way.

December 27, 2025
dijital pazarlama stratejisi nedir
min read time

What is a Digital Marketing Strategy? Step-by-Step Practice Guide for 2025

This comprehensive guide explains step by step how to build a successful digital marketing strategy from scratch for 2025. SWOT analysis addresses critical issues such as target audience identification, setting SMART goals, choosing the right digital channels (SEO, Google Ads, Social Media, etc.), and measuring success. This article provides a practical roadmap for every business owner and marketer who wants to turn their marketing efforts from random actions into a profitable growth engine.

December 27, 2025
10
min read time

What Is a PR Campaign? Best Examples and How to Build One

Bir markanın hikayesini anlatmak ve kamuoyunda olumlu bir algı oluşturmak, reklamın ötesinde bir beceri gerektirir. PR çalışması, medya ilişkileri, kriz yönetimi ve etkinlikler gibi yöntemlerle markanın güvenilirliğini ve itibarını inşa eder. Bu makalede, PR ve reklam arasındaki temel farkları açıklıyor, adım adım etkili bir PR stratejisi oluşturma yöntemlerini anlatıyor ve dünyadan ilham veren kampanya örneklerini paylaşıyoruz.

December 27, 2025
10
min read time

What Is a Target Market? A Strategic Guide to Focusing Your Business

In today's competitive business environment, every company needs a clear strategy to reach its customers. A target market analysis helps you focus your efforts on the most valuable potential customers, optimizing your marketing spend and improving your return on investment. This article covers the core principles of target marketing, from market segmentation to brand positioning. Discover how to align your brand with the right audience to achieve sustainable success.

December 27, 2025
8
min read time

Design Thinking Process Steps: A Guide to Creative Solutions

Is there a formula for innovation? Discover the design thinking process steps to create user-centric solutions. From building empathy to the final testing phase, this 5-step guide will transform how you approach projects. Read the full guide now!

November 24, 2025
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