Freebie

What is a freebie? The Power of Free Incentives in Marketing

Freebiesoffered for the purpose of attracting attention, generating leads or building brand loyalty are free products, services or digital resources. In marketing, freebies are widely used as incentives such as ebooks, templates, trial editions or discount codes to encourage users to subscribe, follow, or take a specific action.

These create a win-win situation: users get something valuable for free, while businesses gain leads or grow their audience.

Example:

A design agency offers a free downloadable social media calendar template in exchange for a visitor's email address.