Search Volume
What is Search Volume? Indicator of Keyword Popularity
Search Volumerefers to how many times a particular keyword is searched in search engines in a given period, usually monthly. This is a critical metric for understanding how popular or competitive a keyword is and plays an important role in keyword research for both SEO and paid advertising strategies. While high search volume potentially means more traffic for that term, it can also signal higher competition.
Why is Search Volume Important?
- Keyword Research: It is a fundamental data point when deciding which keywords to target. High search volume keywords provide an opportunity to reach a large potential audience.
- Traffic Forecast: It helps to estimate how much traffic can be expected from targeted keywords.
- Competitive Analysis: Keywords with high search volume are usually more competitive. This is a factor to consider when developing SEO or PPC (Pay Per Click) strategies.
- Content Strategy: It guides content creation plans by identifying which topics are most sought after by users.
- PPC Campaigns: In paid ads, targeting keywords with the right search volume allows efficient use of the advertising budget.
Where to Get Search Volume Data?
- Google Keyword Planner: It is a free tool of Google Ads and offers approximate search volumes along with keyword ideas.
- SEMrush, Ahrefs, Moz Keyword Explorer: They are more detailed and advanced keyword research tools.
- Google Search Console: It shows which keywords your site is already ranked on and how much traffic it is getting.
Example:
That you run a website for a pet store and “buy dog food online” Suppose the keyword has a monthly volume of 10,000 searches. This indicates that approximately 10,000 people search for this term every month. Targeting such high search volume keywords can help you drive more targeted traffic to your site. However, it is important to keep in mind that a keyword with such a high volume will often be more competitive and will require more SEO efforts to achieve rankings.
