Usability
What is Usability? Ease of Use of Website and Products
Usabilityrefers to how easily users can interact with a website, application or product. It focuses on how effectively, efficiently and satisfactorily users can achieve their goals while using the product. High availability of the product intuitive, easy to navigate and user friendly means that it is, which is a better overall user experience (UX) leads.
Basic Principles of Usability:
- Learnability: How easily new users can learn basic tasks.
- Productivity: How quickly users can complete a task.
- Memorability: How easily users can remember and use the product when they return after a long time.
- Error Prevention and Management: How well the design avoids errors and how well it manages when user errors occur.
- Satisfaction: How much users enjoy or are satisfied with using the product.
Why is usability important?
- User Satisfaction: Users tend to abandon sites that are complicated or disappointing. High availability increases their satisfaction.
- Conversion Rates: Easy-to-use websites and apps increase the likelihood of visitors completing targeted actions such as making a purchase, filling out a form or signing up.
- Reducing Dropout Rates: Users quickly leave the page when they can't easily find what they're looking for or use the site. Good usability prevents this.
- Brand Reputation: A user-friendly platform creates a positive image of your brand and encourages customer loyalty.
- SEO: Indirectly affects SEO. The fact that users stay on the site longer and visit more pages (thanks to good usability) signals to search engines that your site is valuable and relevant.
Example:
A website with clear navigation menus, fast loading times and easy-to-read texts, high usability has. If users are able to quickly find the information they need or complete tasks without frustration, such as buying a product or signing up for a newsletter, the site is considered quite usable. For example, Amazon's website is designed for excellent usability, allowing users to easily browse products, read reviews, and make quick purchases with minimal effort.
