MEP DMC
For MEP, Turkey's leading destination management company (DMC), we delivered a high-performance and visually-driven premium digital transformation project, featuring seamless Webflow architecture, GSAP animations, and in-depth SEO/AEO engineering.
Roicool x MEP Webflow Web Design Project
By migrating MEP's website to Webflow, we created an SEO-focused, high-performance digital asset that perfectly reflects their leading corporate identity. To enhance the user experience (UX) and reduce bounce rates, we strategically restructured the CTA and component planning.
We maximized SEO by expanding the site tree with new destination and case study pages, keyword-targeted URLs, and a multilingual blog infrastructure, ultimately boosting the brand's AI visibility score to 28+. Finally, by integrating Webflow's flexible CMS into multiple dynamic areas such as Case Studies, Insights, and Destinations, we provided the MEP team with an easily manageable and sustainable platform.
How Did We Manage the Web Design Process?
We managed the MEP web design process with a clear two-month timeline. Through weekly meetings, we identified MEP's global-scale needs and crafted customized components using a dynamic, visionary, and sophisticated design language, while simultaneously providing strategic insights for the ongoing process.
On the technical side, we aligned the copy with SEO and AEO (AI-Engine Optimization) standards. We implemented all technical SEO details, including Schema and meta tags, and updated existing content for next-generation search engines, successfully raising MEP's AI visibility score to 28+ by the end of the project.
To seamlessly integrate this innovative and premium design approach with MEP's corporate identity, we maintained active communication with various stakeholders across the team. Thanks to the synergy we established, we managed the process flawlessly and delivered the project in exactly two months.
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100% Custom and Template-Free UX/UI Architecture
Completely breaking free from the constraints of off-the-shelf templates, we designed a sophisticated interface for MEP that appeals to its global business partners and senior executives, featuring ample white space and typography that truly breathes.
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Zero-Loss Secure Platform Migration
We seamlessly migrated the brand's critical data accumulated over the years, its rich "Case Studies" library, and all its digital assets to Webflow, while preserving its current search engine rankings and link authority (URL structure).
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Refined and Luxurious Digital Dynamics with GSAP
Using GSAP (GreenSock), we designed premium, eye-pleasing micro-interactions, fluid page transitions, and custom scroll animations. This approach reinforced the luxury brand perception while maintaining the site's corporate seriousness.
AI and Future-Ready SEO/AEO Engineering
Despite extensive video and media usage, we achieved a 99/100 performance score on Google Lighthouse; we structured the site with semantic HTML5 coding, making it fully compatible with next-generation AI bots (AEO) like Perplexity and ChatGPT Search.
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start your digitalization process
We talk about your goals, we evaluate your current situation together.
We prepare a growth strategy tailored to you and share the plan and details.
At the end of the interviews, we offer a clear offer specific to the needs of your brand.
Growing your brand requires not just advertising, but the right strategy. Roicool combines creative ideas with data to bring you to potential customers.
We focus on both quick results and long-term success in projects. We share developments with you on a regular basis, working like a team that thinks with you on the digital side.
