Zehra Adas
Zehra Adaş is Roicool's co-founder, project manager and strategic marketing leader. He specializes in brand positioning, digital communication and creative strategies. Combining a disciplined project management approach with creative vision, it enables brands to build strong bonds with their target audience and achieve sustainable digital growth. Roicool has led numerous sectoral projects and produced effective solutions both on the strategy and implementation side.
About Roicool
Success, right multichannel (omnichannel) It goes through strategy. As Roicool, your brand organic traffic (SEO), paid advertising (PPC) and social media We ensure that it is present in a consistent and powerful voice at all digital touchpoints, such as.
Webflow and AEO Our expertise in the latest technologies such as (Advanced SEO) is our strength that sets us apart from ordinary agencies and gives you a competitive advantage.
Leading digital marketing agency
Measurable success
All articles by the author
Health Advertising Regulation 2026: Expected Changes and Compliance Guide
In the new era shaped by the expectations of the 2026 health advertising regulation, explore the strategic steps necessary to protect from legal sanctions and maintain market leadership. Prepare your digital assets already for the legal framework of the future with this guide, which offers a wide range from social media use to health tourism.
What Is Guerrilla Marketing? Detailed Guide with Examples
Tired of getting lost in the noise of traditional advertising? Step into a world where creativity is stronger than money with our Guerrilla Marketing guide. We have put together for you the most unusual tactics and memorable examples that turn ordinary objects into a marketing weapon, surprise the consumer and create brand loyalty. Get ready to turn your brand into a phenomenon!
Instagram Content Ideas for Brands (Sector-based Ideas)
Struggling to find content for your brand's Instagram account? In this comprehensive guide, you'll find dozens of Instagram content ideas—from Reels and Stories to interactive posts, behind-the-scenes glimpses, and industry-specific suggestions—that will capture your followers' interest and boost brand engagement.
How to Get on Instagram Explore Page: An Algorithm and Tactics Guide
Getting on Instagram's Explore page is the most effective way for a brand or an individual account to multiply its organic reach. The Explore page is the key to reaching millions of new potential followers and customers. This guide dives into the secrets of how to get on Instagram Explore page, providing an in-depth look at the algorithm and the most current tactics to turn your content viral.
Brand Names: The Art and Strategy of Creating the Perfect Name
Searching for the perfect name for your business? In this comprehensive guide, we start with the fundamentals of branding and explore different types of brand names—descriptive, evocative, and invented.
What Are International Search Engines? (And Why They Matter)
Your global marketing strategy is incomplete without looking beyond Google. This in-depth guide covers the most important international search engines you need to know in 2025. We analyze Baidu, Yandex, Naver, and privacy-focused alternatives like DuckDuckGo to show you how to tap into new markets and why a localized SEO strategy is crucial for success.
What is Responsive Web Design? (One Website for Every Screen)
Have you ever landed on a website with your smartphone, only to be greeted by a tiny version of the desktop site? You pinch, you zoom, you squint, and you try to tap a microscopic button. Within seconds, you give up and leave. In 2025, this frustrating experience is a business killer. The solution is Responsive Web Design. This is not just a technical feature; it's the modern standard for creating websites that offer a perfect experience on every device. This guide will break down exactly what responsive design is, why it's non-negotiable for your business, and how it works.
What Is a Target Market? A Strategic Guide to Focusing Your Business
In today's competitive business environment, every company needs a clear strategy to reach its customers. A target market analysis helps you focus your efforts on the most valuable potential customers, optimizing your marketing spend and improving your return on investment. This article covers the core principles of target marketing, from market segmentation to brand positioning. Discover how to align your brand with the right audience to achieve sustainable success.
What Is a PR Campaign? Best Examples and How to Build One
Bir markanın hikayesini anlatmak ve kamuoyunda olumlu bir algı oluşturmak, reklamın ötesinde bir beceri gerektirir. PR çalışması, medya ilişkileri, kriz yönetimi ve etkinlikler gibi yöntemlerle markanın güvenilirliğini ve itibarını inşa eder. Bu makalede, PR ve reklam arasındaki temel farkları açıklıyor, adım adım etkili bir PR stratejisi oluşturma yöntemlerini anlatıyor ve dünyadan ilham veren kampanya örneklerini paylaşıyoruz.
Types of Digital Advertising: Your Guide to the Most Effective Channels
In a crowded digital marketplace, connecting with your audience at the right time and place is critical. Digital advertising offers precision and measurable results that traditional media cannot match. This article will provide a detailed overview of the most popular ad types, including their key benefits and use cases. Whether you’re a startup looking to generate your first leads or a large corporation aiming to build brand authority, this guide will equip you with the knowledge to make smart advertising decisions.
What's the Real Cost of Ranking Higher on Google? (An SEO vs. Paid Ads Analysis)
Is it free to get on the first page of Google? While there's no direct fee for organic search, the cost of ranking higher involves a significant investment in time, expertise, and resources. In this article, we'll compare the costs of a long-term SEO strategy with the immediate, per-click expenses of paid advertising. We’ll provide clear examples and data on what to expect, from the price of professional services to the return on investment you can achieve. Discover how to balance these costs to create a sustainable and profitable online presence.
How to Define and Track KPIs: A Step-by-Step Guide
Do you know if your business is truly on track to meet its goals? KPIs provide the definitive answer. A well-defined KPI is more than just a number—it’s a powerful metric that reflects a critical success factor for your business. In this article, we'll dive deep into the world of KPIs, distinguishing them from simple metrics, exploring the SMART framework for goal-setting, and providing specific, real-world examples for marketing, finance, and operations. Discover how to leverage KPIs to boost accountability, inform your strategy, and build a high-performing organization.
The Evolution of Artificial Intelligence and the Place of CHATGPT-5
Meet ChatGPT-5, a revolutionary at the intersection of artificial intelligence and digital marketing. Get ahead of the competition by integrating this technology into your business strategies with Roicool's expertise. Learn the opportunities and potential risks offered by the new model, get ready for the marketing of the future from today.
What is Index? The Key to Knowledge in the Digital World
If you are looking for a comprehensive answer to the question of what is an index, you can find out how search engines crawl and rank content and what you need to do to make your website indexed faster.
What is Web Design? More than meets the eye: Code, Experience and Strategy
What is Web Design? Discover with Roicool how your website, the online face of your brand in the digital age, needs to be strategic, user-friendly and transformation-oriented. Learn all the components and success criteria of web design with our detailed guide.
Google Maps Advertising: Take Your Local Visibility to the Top
Getting local customers to find you on the map is now easy. Google Maps advertising allows your business to be more visible in your area and receive conversions such as direct directions, searches, or website clicks. In this guide, we explain step by step how map ads work, how much they cost, and how to get effective results with the right strategy. In addition, thanks to Roicool's expertise in this area, you will find tips to become not only visible, but also the preferred brand.
What is Webflow? The Power of Next-Generation Web Design
What is Webflow, what is it for? Explore Webflow's technical and strategic advantages, design freedom, and performance-oriented structure in this comprehensive guide. The most modern way to create a site without code, fast and original is here!
What is Wordpress? What are the Uses?
What is WordPress, what is it for, who is it suitable for? In this comprehensive guide, explore the advantages of WordPress, its uses, its differences with Webflow, and compare the modern design solutions offered by Roicool.
