What is Google Keyword Planner? Effective Usage Guide for SEO and PPC

One of the corner stones of digital marketing is finding the right keyword. Without doing research, you can neither create a successful SEO strategy nor use your advertising budget efficiently. It is at this point that one of the most powerful and free tools that Google has to offer Google Keyword Planner (Google Keyword Planner) comes into play.

Google Keyword Planner is a tool that allows you to conduct keyword research for search engine optimization (SEO) and Google Ads (formerly Google AdWords) campaigns. This tool allows you to discover potential keywords, search volume and allows you to analyze the levels of competition. Although many people use this tool only for advertising campaigns, it also offers invaluable data for organic traffic strategies.

In this guide, we will tell you what Google Keyword Planner is, its main features, SEO and we will consider in full detail how to use it effectively in PPC (Pay Per Click) strategies and ways to get maximum efficiency from this tool.

How to access Google Keyword Planner

Google Keyword Planner is a free tool built into your Google Ads account.

• Step 1: Sign in to your Google Ads account. If you do not have an account, you can create it for free.
• Step 2: Click the “Tools and Settings” icon at the top right corner
• Step 3: In the drop-down menu, select “Keyword Planner” under the “Planning” section.

By following these steps, you can easily access the vehicle.

Key Features of Keyword Planner

Google Keyword Planner gives you two basic options:

1. Discover new keywords

This feature allows you to find new keyword ideas via a keyword or website URL that you have in mind.

• Example: When you enter the keyword “what is SEO”, the tool will suggest similar or related keywords such as “SEO optimization”, “SEO training”, “search engine optimization”.
• This feature is quite useful when creating a content strategy or searching for niche keywords.

2. Get search volume and forecasts

This feature allows you to see estimated search volumes, competition levels, and estimates of potential clicks, impressions, and costs for the keywords you have.

• By listing your keywords here, you can analyze how often your audience searches for these words and how much it can cost to advertise for those words.

Strategies to Use Google Keyword Planner Effectively for SEO and PPC

For SEO (Organic Traffic) Strategies

1. Find Content Ideas: By entering the URL of an existing website in the “Discover New Keywords” section, you can see which words your site is associated with and what new content you can create around those words.
2. Find Long-Tail Keywords: Rather than broad keywords, more specific and long-tail keywords often have lower competition and a higher conversion rate. You can find these words by filtering Keyword Planner's suggestions.
3. Understand the level of competition: Keyword Planner shows advertisers' competition as “low”, “medium” or “high”. This level of competition can also give an idea for SEO. While it can be difficult to get rank on words with high competition, you can get results easier with words with low competition.
4. Monthly Average Search Volume Analysis: By examining the search volume trends of keywords, you can see which topics are seasonal or have increased in popularity.

For PPC (Paid Advertising) Strategies

1. Budget and Bid Estimates: The “Get Search Volume and Estimates” section gives you an idea of how much you should budget for the keywords you specify and your potential number of clicks. This is very valuable for campaign planning.
2. Create Ad Groups: Keyword Planner groups keywords by their theme. You can use these groups as a starting point for ad groups in your campaign.
3. Find Negative Keywords: When doing keyword research, you can also identify irrelevant words that you don't want to use in your ads. By adding these words to your list of negative keywords, you avoid wasting your budget.
4. Discover the Best Deals: By finding keywords with low competition but high search volume, you can get more clicks at less cost than your competitors.

Tips to Get Maximum Yield from Keyword Planner

• Geo-Targeting: You can examine the search volume of keywords not only by Turkey, but also by specific cities or regions. This is very important for local businesses.
• Time Range: You can better understand trends by examining the data not just for the last 12 months, but longer time frames such as the last 24 months or 48 months.
• Filters: Narrow results using filters such as search volume, level of competition, or include/exclude specific words.

Conclusion: The Keyword Planner is the Cornerstone of Your Digital Marketing

Google Keyword Planner, digital marketing It is an indispensable tool for the success of your strategies. Whether you're trying to increase your website's organic traffic or want to use your advertising budget most efficiently, this tool offers valuable data to guide you.

Remember, successful keyword research is not only about finding the most searched words; it's also about understanding what your target audience is thinking, what they're feeling, and what they're looking for. Keyword Planner opens a door for you to gain that understanding.